Periodic Table of SEO Success Factors & Guide to SEO by SearchEngineLand

Business

search-engine-land
  • 1.July 2013 explained by… updated… THE PERIODIC TABLE of SEO SUCCESS FACTORS
  • 2. http://searchengineland.com/seotable @SEngineLand
  • 3. Search Engine Land’s Guide To SEO •Types Of Search Engine Success Factors •Content & Search Engine Success Factors •HTML Code & Search Engine Success Factors •Site Architecture & Search Engine Success Factors •Link Building & Ranking In Search Engines •Social Media & Ranking In Search Results •Trust, Authority, Identity & Search Rankings •Personalization & Search Engine Rankings •Violations & Search Engine Spam Penalties http://searchengineland.com/seotable @SEngineLand
  • 4. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand • On the Page SEO • Off the Page SEO • Violations 3 MAJOR GROUPS: WEIGHTING SCALE: 1 to 3 3 = most important Negative Factors shown in RED
  • 5. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand Off the Page SEO: • Under Publisher Control • Types of Content Published • HTML & Site Architecture On the Page SEO: • External Authority Signals • Reputation Signals
  • 6. Content & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand Content Quality Content Research Content Keywords Content Engagement Content Freshness • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • Used in Copy • Natural Language • Answers Query • Time on Site • Interactions • Query Deserves Freshness
  • 7. HTML Code & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand Meta Description Header Tags Structured Data HTML < TITLE > Tag • Schema • Rich Snippets • Entities • <H1> </H1> • <H2></H2> • Standard HTML • May appear in SERPs • Unique to Page • Descriptive
  • 8. Site Architecture & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand Site Crawlability Duplication & Canonicals Site Speed Descriptive URLs • Crawl budget • Crawl efficiency • HTML Sitemaps • www/non-www • rel=Canonical • rel=prev/next • Fast load time • Engagement+ • Conversion + • Domain & Short URL Keywords • Breadcrumbs
  • 9. Link Building & Ranking In Search Engines Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand Link Quality Anchor Text Link Quantity • Authoritative • Topically relevant • Keywords vs. brand name • Over-optimized anchor text • Total number of links • Diversity
  • 10. Social Media & Ranking In Search Results Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand Social Reputation Social Shares • Social Signals=“Votes” in SERPs • Authentic vs. Fake accounts • Engage with customers • Quality vs. Quantity of shares • Impact on personalized SERPs
  • 11. Trust, Authority, Identity & Search Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand Authority Signals Site History Identities & Entities • Sentiment • Reviews • Ratings • Domain age • Past penalties • People • Places • Things
  • 12. Personalization & Search Engine Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Results by Country City Metro / Region Signed In/ Preferences Social Connections • TLDs • Hosting • Global SEO • Local Search • Mobile SEO • Search History • Social Votes • “Cards” • Trusted Opinions @SEngineLand
  • 13. Violations & Search Engine Spam Penalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 Thin Content Ad Heavy KW Stuffing Hidden Text Cloaking Paid Links Link Spam DCMA @SEngineLand
  • 14. Get Search Engine & SEO News Daily VISIT: SearchEngineLand.com • Subscribe to our daily “SearchCap” email newsletter CONNECT: • twitter.com/sengineland • facebook.com/searchengineland • plus.google.com/+SearchEngineLand http://searchengineland.com/seotable @SEngineLand
    Please download to view
  • 14
    All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
    Description
    Updated in July 2013, SearchEngineLand.com's Periodic Table of SEO Success Factors is explained in a quick-start presentation format. Read the companion Guide to SEO, featuring nine chapters that explain the Periodic Table of SEO elements in more detail, perfect to use a beginner's guide and tutorial for getting started with search engine optimization.

    The Periodic Table of SEO Success Factors
    http://searchengineland.com/seotable

    Read the Search Engine Land Guide to SEO:
    http://searchengineland.com/guide/seo

    Chapter 1: Types Of Search Engine Success Factors
    http://searchengineland.com/guide/seo/types-of-search-engine-ranking-factors

    Chapter 2: Content & Search Engine Success Factors
    http://searchengineland.com/guide/seo/content-search-engine-ranking

    Chapter 3: HTML Code & Search Engine Success Factors
    http://searchengineland.com/guide/seo/html-code-search-engine-ranking

    Chapter 4: Site Architecture & Search Engine Success Factors
    http://searchengineland.com/guide/seo/site-architecture-search-engine-ranking

    Chapter 5: Link Building & Ranking In Search Engines
    http://searchengineland.com/guide/seo/link-building-ranking-search-engines

    Chapter 6: Social Media & Ranking In Search Results
    http://searchengineland.com/guide/seo/social-media-ranking-search-results

    Chapter 7: Trust, Authority, Identity & Search Rankings
    http://searchengineland.com/guide/seo/trust-authority-search-rankings

    Chapter 8: Personalization & Search Engine Rankings
    http://searchengineland.com/guide/seo/personalization-search-engine-rankings

    Chapter 9: Violations & Search Engine Spam Penalties
    http://searchengineland.com/guide/seo/violations-search-engine-spam-penalties


    Text
    • 1.July 2013 explained by… updated… THE PERIODIC TABLE of SEO SUCCESS FACTORS
  • 2. http://searchengineland.com/seotable @SEngineLand
  • 3. Search Engine Land’s Guide To SEO •Types Of Search Engine Success Factors •Content & Search Engine Success Factors •HTML Code & Search Engine Success Factors •Site Architecture & Search Engine Success Factors •Link Building & Ranking In Search Engines •Social Media & Ranking In Search Results •Trust, Authority, Identity & Search Rankings •Personalization & Search Engine Rankings •Violations & Search Engine Spam Penalties http://searchengineland.com/seotable @SEngineLand
  • 4. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand • On the Page SEO • Off the Page SEO • Violations 3 MAJOR GROUPS: WEIGHTING SCALE: 1 to 3 3 = most important Negative Factors shown in RED
  • 5. Types Of Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand Off the Page SEO: • Under Publisher Control • Types of Content Published • HTML & Site Architecture On the Page SEO: • External Authority Signals • Reputation Signals
  • 6. Content & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand Content Quality Content Research Content Keywords Content Engagement Content Freshness • Delivers Value • Unique • Useful • User Queries • Query Volume • Query Match • Used in Copy • Natural Language • Answers Query • Time on Site • Interactions • Query Deserves Freshness
  • 7. HTML Code & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand Meta Description Header Tags Structured Data HTML < TITLE > Tag • Schema • Rich Snippets • Entities • <H1> </H1> • <H2></H2> • Standard HTML • May appear in SERPs • Unique to Page • Descriptive
  • 8. Site Architecture & Search Engine Success Factors Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand Site Crawlability Duplication & Canonicals Site Speed Descriptive URLs • Crawl budget • Crawl efficiency • HTML Sitemaps • www/non-www • rel=Canonical • rel=prev/next • Fast load time • Engagement+ • Conversion + • Domain & Short URL Keywords • Breadcrumbs
  • 9. Link Building & Ranking In Search Engines Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand Link Quality Anchor Text Link Quantity • Authoritative • Topically relevant • Keywords vs. brand name • Over-optimized anchor text • Total number of links • Diversity
  • 10. Social Media & Ranking In Search Results Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand Social Reputation Social Shares • Social Signals=“Votes” in SERPs • Authentic vs. Fake accounts • Engage with customers • Quality vs. Quantity of shares • Impact on personalized SERPs
  • 11. Trust, Authority, Identity & Search Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand Authority Signals Site History Identities & Entities • Sentiment • Reviews • Ratings • Domain age • Past penalties • People • Places • Things
  • 12. Personalization & Search Engine Rankings Read More >> SearchEngineLand.com Guide To SEO: Chapter 8 Results by Country City Metro / Region Signed In/ Preferences Social Connections • TLDs • Hosting • Global SEO • Local Search • Mobile SEO • Search History • Social Votes • “Cards” • Trusted Opinions @SEngineLand
  • 13. Violations & Search Engine Spam Penalties Read More >> SearchEngineLand.com Guide To SEO: Chapter 9 Thin Content Ad Heavy KW Stuffing Hidden Text Cloaking Paid Links Link Spam DCMA @SEngineLand
  • 14. Get Search Engine & SEO News Daily VISIT: SearchEngineLand.com • Subscribe to our daily “SearchCap” email newsletter CONNECT: • twitter.com/sengineland • facebook.com/searchengineland • plus.google.com/+SearchEngineLand http://searchengineland.com/seotable @SEngineLand
  • Comments
    Top