Social Media for Business

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  • Social Media for Business Designed by Presentation Advisors, in conjunction with M80 http://www.presentationadvisors.com http://www.m80im.com
  • Disclaimer: Thanks for viewing! This presentation was originally designed in the summer of 2010. As we all know, the internet (in particular social media) moves at an alarming pace. I hope to update this (some day), but until then, please note that this information may be a little dated. However, the heart of the story will remain relevant for years to come. Don’t forget to say hi on Twitter and Facebook! from Presentation Advisors http://www.twitter.com/Story_Jon http://www.facebook.com/PresentationAdvisors http://www.presentationadvisors.com
  • HISTORY SOCIAL MEDIA
  • Before the Internet, � we used to gather to share our passions
  • Early internet included message boards and chat rooms
  • Now, social media is…
  • Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
  • Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships
  • Paid Internet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications Earned Social Media (Pages and Feeds) Word of Mouth User Forums News, PR, Announcements Blogger Relationships Owned Brand and Product Websites Mobile Brand and Product Websites Proprietary Mobile Applications Customer Care Services Proprietary Digital Content Proprietary Blogs
  • RIGHT is doing it Who ?
  • RIGHT is doing it
  • By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
  • RIGHT is doing it
  • On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users � in need.
  • On April 8th, 2008, Frank Eliason set up a Twitter account to help Comcast users � in need. Since then, Comcast has helped over 150,000 customers through Social Media.
  • RIGHT is doing it
  • Starbucks gave their consumers a voice
  • Resulting in over 50,000 product ideas
  • One message before Social Media…
  • One message after Social Media…
  • The message is distributed across Social Media channels…
  • We have reach like never before…
  • We have reach like never before… …where businesses can embrace their customers.
  • How can a business implement a Social Media Strategy?
  • 1. Establish Goals
  • 1. 2. 3. 4. WRITE DOWN Specific business Goals and Objectives
  • Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
  • 3. Build
  • Choose your channels wisely THE CONVERSATION PRISM by Brian Solis & JESS3 (there are ma ny!)!
  • Set Your Home Base Corporate si te, Blog, ! Facebook Pag e, etc.!
  • Use Your Channels
  • Use Your Channels to Engage and� Drive Traffic
  • 4. Engage
  • 4. Engage BUT HOW?
  • Ask Questions Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  • Ask Questions Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  • Ask Questions What  are  your   thoughts  on  our   newest  product?   Likes/Dislikes?   Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  • Ask Questions What  are  your   thoughts  on  our   newest  product?   Likes/Dislikes?   @Amanda_W  –   Thanks  for  reaching   out!    How  can  we   help  you  today?   Check  out  our  latest   installment  in  our  educa8onal   video  series  and  give  us  your   thoughts!  Bit.ly/xIf0   Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   8ckets!    
  • Choose the right team to engage
  • Choose the right team to engage Passion is a mu st!!
  • Participate
  • Participate (Get your hands dirty)!
  • Timeliness and� Frequency
  • Create a solid! content plan an d stick with it! Timeliness and� Frequency
  • Transparency
  • Transparency Let your custo mers in to show you r humanity!
  • Connect
  • Connect Be the conduit between your audience a nd valuable conten t ! and resources!
  • Relevance
  • Relevance Before you link to content, make s ure it is relevant and a dds value to your audience!
  • Connect Be the conduit between your audience and val uable, relevant content and resources! …and NEVER SPAM!
  • 5. Analyze & Optimize COURTESY OF SWIXHQ.COM
  • Social Media Channels Blogging Facebook Twitter (… just a few)
  • X 500,000,000+ Active Worldwide Users SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  • 45,000,000,000 Pieces of content shared per month SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010
  • 1,500,000 Local businesses with active Facebook pages SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  • 5,300,000,000 Creating more than fans SOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010
  • Coca-Cola Fan Page – 14,000,000+ fans
  • 156,000,000+ � registered users SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 5.4 Billion+ updates per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 31% of users� follow a brand SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • 7,800,000+ brand recommendations per month SOURCE: TWEETREPORTS.COM – AUGUST 2010
  • September 2010: 144,200,000 viewers SOURCE: COMSCORE.COM – OCTOBER 2010
  • Users: 100+ videos per viewer SOURCE: COMSCORE.COM – JUNE 2010
  • Most Searched: Google #1, YouTube #2
  • Social Media Tools and Applications
  • Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM
  • Update RSS TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake
  • Update RSS Listen & Connect TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
  • Update RSS Listen & Connect Image Tube Mogul Ustream JustinTV Twitcam Blip.TV Twitpic TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed Disqus IntenseDebate FriendFeed Ping.FM Alltop AddThis MuckRack Tweetake Monittor TweetGrid Mr. Tweet Twitter Karma Refollow Twellow Wefollow
  • Social Media Measurement
  • Reach Frequency and Traffic Influence Conversations and Transactions Sustainability Sentiment You can measure:
  • Alexa Blogpulse Compete InsideFacebook Quantcast Social Mention Technorati Twittermeter YouTube � Insight With tools like:
  • “Realize that the social media success equation isn’t big moves on the chess board, it’s little moves made � every day that eventually � add up to a major shift.” - Jay Baer
  • Thank You! Make sure we connect: Twitter.com/Story_Jon www.presentationadvisors.com Facebook.com/PresentationAdvisors Linkedin.com/in/JonMThomas Twitter.com/Story_Jon Linkedin.com/in/JonMThomas http://www.Facebook.com/PresentationAdvisors http://www.presentationadvisors.com
  • Designed by www.presentationadvisors.com
  • Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr   →   h#p://www.flickr.com/photos/sunfox/4260782551   Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr   →   h#p:[email protected]/1482848501/   Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr   →   h#p://www.flickr.com/photos/gatobito/2632268048   All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners   Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr   →         h#p://www.flickr.com/photos/mcdarius/4718225577   Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr   →   h#p:[email protected]/4246976601/   Listen  image  courtesy  of  b-­‐learn  on  Flickr   →   h#p:[email protected]/27034367/   Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr   →   h#p:[email protected]/3668051585/   Engage  image  courtesy  of  greekadman  on  Flickr   →   h#p:[email protected]/2314463032/   Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr   →   h#p:[email protected]/4286069709/   Glass  BoWle  image  courtesy  of  jk+too  on  Flickr   →   h#p:[email protected]/3661974157/   Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  
  • Social Media for Business
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