A Project Report on Samsung Marine Mobile


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A PROJECT REPORT ON RE-POSITIONING OF SAMSUNG MARINE MOBILE Submitted By :- Submitted To :- NIS ACADEMY SRI GANGANAGAR AMIT GOYAL MBA+ADMAS NIS ACADEMY SRI GANGANAGAR Introduction of Samsung Company The Samsung Group (Korean) is a multinational corporation headquartered in Samsung Town, Seoul, South Korea. ‡ The Samsung Group is composed of numerous international affiliated businesses, most of them united under the Samsung brand including Samsung Electronics, the world's largest electronics company, Samsung Heavy Industries, the world's second largest shipbuilder, Samsung, a major global construction company, and Samsung Life Insurance, the largest insurance company in Korea. ‡ PRODUCTS LIST OF SAMSUNG COMPANY ± ‡ ‡ ‡ ‡ ‡ ‡ ‡ MOBILES¶ HANDYCAMS AND DIGITAL CAMERAS LCD TV WASHING MACHINE LAPTOPS¶ MICROWAVE OVEN DVD HOME THEATRE FEATURES OF SAMSUNG MARINE MOBILE ‡ In 2008, Samsung Company launched in India Samsung Marine Mobile Model-B2100. ‡ Waterproof & Dust Resistant ± ‡ Submersible up to 1 meter for 30 min ‡ Protected against limited amount of dust and sand. Contd««. ‡ Compliant with MIL-STD-810F Rated to withstand blowing rain, dust, shock, fog, humidity, water, solar radiation, vibration, and extreme temperature. Contd«.. ‡ Stylishly Rugged Design * Slimmest submersible phone ‡ Comfortable grip and portable size Contd«« ‡ Outdoor-friendly Features * Two Speakers ‡ Noise cancellation feature optimized for noisy condition ‡ Incandescent embedded flashlight Contd«. ‡ Multimedia * 1.3MP camera ‡ Music player * FM Radio Contd«.. ‡ Outdoor Features - Temperature resistant ± (-20 to +60 degree Celsius ) - Noise cancellation mode - Extra bright torch light Why Samsung Marine Mobile is Failed in Market? Some Reasons behind to failure of Samsung Marine Mobile :- 1 2 3 4 5 6 7 Out-Looking is not good. Picture Quality is not good. Battery Backup is not long time. Price is so high. Sound Quality is not good. Camera Quality is not good. Bluetooth is not available. Customers¶/Users¶ Views Competitor of Samsung Mobile ‡ ‡ ‡ ‡ Nokia Sony Ericsson LG MAXX etc. ReRe-positioning of Samsung Marine Mobile 1 2 3 4 5 6 7 Give Discount On Mobile Price. Give Gift Hamper on the Purchase of Mobile. Use TV Advertisement and Advertisement in Newspaper. Choose Brand Ambassador. Affordable Price of Mobile. Use Canopy System. Organize Games and Entertainment Programs for Customers¶ and give a gift to winner. Bibliography ‡ Primary Data * Questionnaire through 50 respondents ‡ Secondary Data * Internet * Information collect to Mobile Telecom, Authorize Dealer of Samsung Ganganagar). www.wikipedia.org www.samsungmobile.com Shop (World Mobiles Sri * *