Organic way forward
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Scope for organic farming and food in INdia
2. Farmer•Shifting to better and sustainable practices•Getting organised to deal with the markets and policiesPolicy Support•Supporting sustainable models•Regulating unsustainable practices•Invest more in agriculture•Income security to farmersMarket Support•Farmers moving up the value chain•Direct marketing•Forward and backward linkages•Better prices 3. End to End solution across agri-value chain•Mobilization, capacity buildingSoilFertilityWater harvestingand MoistureconservationSeeds andBiodiversityCommunitymarketingprofessionalsCommunityprocurementcentersTie-up with bulkconsumersQualitymanagementBio inputsSmall ScaleInfrastructureBest Practices BusinessCommunityextensionFarmer fieldSchoolsPlanningCreditFood securitylineTie up withwholesalersInsurance 4. Achievements 2004-14• Worked with Society for Elimination of Rural Poverty (SERP)Govt. of Andhra Pradesh in designing and establishingCommunity Managed Sustainable Agriculture (CMSA) in 1500villages covering 200 thousand ha across 18 districts during2004 to 2008 which is now practiced in more than 35 lakh acresin all the districts of AP and Telangana• Worked with Govt. of Chhattisgarh in designing and establishingCommunity Managed Sustainable Agriculture in 2 clusters, 10villages in Raipur dist.• CSA has established 14 Cooperatives including an aggregatorFPO ‘Sahaja Aharam Producers Company’ in Andhra Pradeshand Telangana with combined membership of 1500• In Maharashtra, CSA is working with farmer groups organisedinto Naisargik Sethi Beej Producer Company producing andmarketing organic food and seeds0.225 25 200 7001300200028003500 36000.1 158030060010001500 1600 177040003500300025002000150010005000Acerage ('000 acres) Farmers ('000) 5. Sahaja Aharam Producer OrganisationsProducer Co-op-1Farmer Group BDirect to HomeOrganic Stores•Healthy foodMobile Store•Affordable Price•Max share to farmers Organic StoreProducer Co-op-2Other farmers andfarmers groupsFarmer Group AFarmer Group CSahaja AharamProducer Company•Capacity building•Institutional building•Investment support•Brand building•Quality Management•Fair TradeMarket placeDirect to resellersWhole sale to tradersBulk buyersProcessing unitsSeedsYet to estiblishMarketingAgencyBioinputs 6. What is Sahaja Aharam?• An F2C initiative to create a meeting ground for nature-friendly consumers and farmers– blend the values of traditional bazaars with ecological concerns– to build a new supply chain on Farmer to Consumer (F2C) model which helps• Increasing farmers’ income– by realising better prices for their produce (50% over cost of production and 50% of consumer price, locally grown byadopting ecological farming practices– More employment opportunities by value addition and selling processed produce .• consumers in getting access to healthy and diverse food• By establishing a Participatory Food Quality Assurance System and a Fair Trade Model• By direct retailing to consumers (bulk/individual consumers)• partnerships 7. www.sahajaaharam.in 8. Awards and Recognitions• 2014: Best Rural Innovation Award for Non Pesticidal Managementin Bihar Rural Innovation Forum• 2014: Best Rural Innovation Award for ‘Community ManagedSustainable Agriculture’ in Maharashtra Rural Innovation Forum• 2012: Best Green Enterprises award by Hivos for NPM scalingup inAP• 2010: Krishi Gourav Award for Enebavi• 2008: TV9 ‘Navya’ Award for effective campaign• 2005: World Bank Development Market Place Award 9. Public Policy• Increase right investments in agriculture– Budgetary allocations to 10-15%– increase more informed choices to farmers than driven by captiveinstitutions– Support to farmers own labor, resources and knowledge– Infrastructure support• Regulations over unsustainable practices– GM crops– Chemical pesticides 10. We are what we eat 11. What makes food unsafe?• bad practices (poor hygiene, reliance on antibiotics andpesticides)• unproven or risky technologies (genetic modification,nanotechnology, irradiation, cloning)• deliberate contamination (such as tampering)• just poor supervision,• Genetic predisposition causing allergies, and• Food habits including the combinations 12. Food is as safe as it is grown•What is sprayed comes to your plate•What is left comes into your bottle of water,tea, coffee, softdrink, packed or breast milk 13. Food processing, storage• Highly polished rice-diabetes• Calcium carbide used inripening• Wax coated apples• Transfats in edible oils 14. Food Adulteration• Synthetic milk• Metalic colors on greens• Growth hormones to fruits andanimals• Animal oils• Turmeric, chillipowder, teaadulteration 15. Changing Food Habits• Loosing diversity in food• Millets, minor fruits, vegetables disappearing• Unseasonal vegetable• Pizzas, softdrinks, icecreams• Unnatural combinations: cooldrinks/ice creams after fatty food 16. Junk food• Junk food is bad for health• It lacks nutrition and is loaded with empty calories (refined carbohydrates)• High on Salt, Sugar and Fats, including Trans fat• Unhealthy diet is one key cause of the growing global burden of disease-WHO• Changing diet -- low on nutrients and high on salt, sugar and fat, aredirectly indicted to disease.• Junk food is responsible for rising cases of obesity and non communicablediseases (NCDs) like cardiovascular diseases and diabetes 17. Food processing, storage• Highly polished rice-diabetes• Calcium carbide used inripening• Wax coated apples• Transfats in edible oils 18. Food Adulteration• Synthetic milk• Metalic colors on greens• Growth hormones to fruits andanimals• Animal oils• Turmeric, chillipowder, teaadulteration 19. Changing Food Habits• Loosing diversity in food• Millets, minor fruits, vegetables disappearing• Unseasonal vegetable• Pizzas, softdrinks, icecreams• Unnatural combinations: cooldrinks/ice creams after fatty food 20. Junk food• Junk food is bad for health• It lacks nutrition and is loaded with empty calories (refined carbohydrates)• High on Salt, Sugar and Fats, including Trans fat• Unhealthy diet is one key cause of the growing global burden of disease-WHO• Changing diet -- low on nutrients and high on salt, sugar and fat, aredirectly indicted to disease.• Junk food is responsible for rising cases of obesity and non communicablediseases (NCDs) like cardiovascular diseases and diabetes 21. Organic Food Market: Growing potential• Organic agriculture systems and products are not always certified and are referred toas “Non-certified Organic agriculture or products".• Government of India has initiated Participatory Guarantee System (PGS) throughNational Centre for Organic Farming (NCOF)• Certified Organic products are generally more expensive than their conventionalcounter parts for a number of reasons• Production cost for Organic food is typically higher because of greater labour inputsper unit of output.• Post-harvest handling of relatively small quantities of Organic food results in highercosts because of the mandatory segregation of Organic and conventional produce.• Marketing and Distribution chain for Organic products is relatively inefficient and costsare higher because of relatively small volumes 22. Status of organic farming in IndiaOrganic area: 4.43 million ha; Certified production: 17.11 lakh tonnes;Total exports:69,837 MT; Value of export: INR 700 Crores 23. Organic domestic sales and exports 24. Market size and Off-Take(As per NCOF and APEDA March 2012)Total certified production 29.50 lakh tonsExport 99,000 tons (3.36%)Domestic sales 3.0 lakh tons (10%)Rest is sold as conventionalTotal value of produce (Farm gate) 5000 croresExport value 999 croresDomestic (market value) 1,000 coresPotential to be tapped 4000 crores 25. Domestic Marketing Channels(As per OTA Feb. 2012)Organic Produce value Rs. 5000 crores,Marketable surplus Rs 4000 crores• Modern High End Retail 350 units• General Trade Outlets 1500 units• Institutional Consumers 300 units• Claimed Organic Outlets 2000 units• Rural/Farmer/NGO operated 2000 units• Existing trade volume Rs. 450 crores food crops and Rs. 550 crores othersA premium organic produce worth > Rs 3500 crores is being lostas conventional - farmer is loosing its value and consumer is nothaving access to it 26. Roadmap to Organic Farming-Recommendations• Vegetable Initiatives for Urban Clusters This is being championed by Department ofAgriculture & Cooperation under Ministry of Agriculture.• Aims at encouraging farmers to grow organic produce and provide enhanced funding tothem.• State government s to take lead for subsidising group certification of organic products,so as to reduce the overheads for farmers wishing to take up organic farming• Encourage setting up “Community Based Organisations” (CBO) for organic farming invillages.• State government to provide subsidy schemes for capacity building.• State government support to Organic farming producer groups by forming “Organicfarmer markets” in urban centres for direct sales to consumers by producer groups 27. Centre for sustainable agricultureHead office: 12-13-445, Street no.1, Tarnaka, Secunderabad, Telanagana- 500 017Contacts: http://www.csa-india.org, email: firstname.lastname@example.org, ph. 040-27017735
- 1. 2004-2014 …caring for those who feed the nationTelangana Andhra Pradesh MaharashtraPunjabOrganic way forwardCentre for sustainable agricultureHead office: 12-13-445, Street no.1, Tarnaka, Secunderabad, Telanagana- 500 017Contacts: http://www.csa-india.org, email: email@example.com, ph. 040-27017735