Digital, Social & Mobile in APAC in 2015

Internet

we-are-social
  • @wearesocialsg • 1 DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE’S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • MARCH 2015
  • @wearesocialsg • 2
  • @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM 01! 30! 02! 03! 07! 08! 09! 04! 05! 06! 10! 11! 12! 13! 17! 18! 19! 14! 15! 16! 20! 21! 22! 23! 27! 28! 29! 24! 25! 26!
  • @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  • @wearesocialsg • 5 JOIN THE DISCUSSION ON TWITTER: @wearesocialsg @iabsg #APACDigital
  • @wearesocialsg • 6 GLOBAL OVERVIEW
  • @wearesocialsg • 7 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.219 MAR 2015 URBANISATION: 53% 3.038 PENETRATION: 42% 2.126 PENETRATION: 29% 3.679 PENETRATION: 51% 1.753 PENETRATION: 24%
  • @wearesocialsg • 8 SHARE OF GLOBAL USERS MAR 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1%
  • @wearesocialsg • 9 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE MAR 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 52%! 69%! 43%! 39%! 19%! 36%! REGIONAL INTERNET PENETRATION FIGURES Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
  • @wearesocialsg • 10 MAR 2015 NUMBER OF EMAILS SENT EACH DAY NUMBER OF GOOGLE SEARCHES CONDUCTED EACH DAY NUMBER OF VIDEOS WATCHED ON YOUTUBE EACH DAY NUMBER OF SKYPE CALLS MADE EACH DAY BASED ON AVERAGE DAILY GLOBAL ACTIVITY DAILY INTERNET ACTIVITY BILLION BILLION BILLION MILLION Source: InternetLiveStats Q1 2015 205 3.5 8.4 145
  • @wearesocialsg • 11 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE MAR 2015 29% 59%! 49%! 10%! 18%! 47%! 46%! 43%! 45%! 39%! 5%! 10%! 34%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 12 ACTIVE USERS BY SOCIAL PLATFORM MAR 2015 Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; ExpandedRamblings. MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,415 ! 829 ! 700 ! 629 ! 500 ! 468 ! 300 ! 300 ! 300 ! 300 ! 288 ! 236 ! 230 ! 200 ! 181 ! 167 ! 100 ! 100 ! 93 ! 91 ! FACEBOOK QQ WHATSAPP QZONE FACEBOOK MESSENGER WECHAT SKYPE INSTAGRAM BAIDU TIEBA GOOGLE+ TWITTER VIBER TUMBLR SNAPCHAT LINE SINA WEIBO YY VKONTAKTE LINKEDIN BBM
  • @wearesocialsg • 13 MAR 2015 DAILY SOCIAL MEDIA ACTIVITY BASED ON AVERAGE DAILY GLOBAL ACTIVITY NUMBER OF VIDEO VIEWS EACH DAY ON FACEBOOK NUMBER OF MESSAGES SENT VIA WHATSAPP EACH DAY NUMBER OF TWEETS POSTED TO TWITTER EACH DAY NUMBER OF PHOTOS & VIDEOS UPLOADED TO INSTAGRAM EACH DAY BILLION BILLION MILLION MILLION Sources: Facebook blog; InternetLiveStats 3 30 755 70
  • @wearesocialsg • 14 MAR 2015 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP & LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS # # PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: # # Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device usage. 889M 976M 357M 203M 63% 69% 26% 14%
  • @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL MAR 2015 24% 51%! 41%! 8%! 16%! 40%! 30%! 35%! 40%! 34%! 2%! 9%! 29%! ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 16 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS MAR 2015 98% 100%! 125%! 79%! 123%! 125%! 139%! 97%! 108%! 91%! 113%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 17 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER MAR 2015 Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.68B 51% 7.09B 1.93
  • @wearesocialsg • 18 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39% 77% 23% 7.1B
  • @wearesocialsg • 19 MAR 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q1 2015. NB: ‘other’ devices account for 300M connections (4%) # # # 2.7B 58% 38% 4.1B 7.1B
  • @wearesocialsg • 20 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND MAR 2015 38% 84%! 57%! 16%! 33%! 85%! 53%! 53%! 83%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS Sources: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 21 REGIONAL OVERVIEWS
  • @wearesocialsg • 22 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,026 URBANISATION: 45% 1,436 PENETRATION: 36% 1,088 PENETRATION: 27% 3,722 vs. POPULATION: 92% 906 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
  • @wearesocialsg • 23 DIGITAL GROWTH IN APAC ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014 MAR 2015 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 MILLION MILLION MILLION MILLION MILLION +144 +180 +118 +375 +219 +3.7% +14.3% +12.2% +11.2% +31.9%
  • @wearesocialsg • 24 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,136 URBANISATION: 40% 298 PENETRATION: 26% 109 PENETRATION: 10% 900 vs. POPULATION: 79% 93 PENETRATION: 8% DIGITAL IN AFRICA
  • @wearesocialsg • 25 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 980 URBANISATION: 81% 633 PENETRATION: 65% 495 PENETRATION: 50% 1,068 vs. POPULATION: 109% 422 PENETRATION: 43% DIGITAL IN THE AMERICAS
  • @wearesocialsg • 26 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 839 URBANISATION: 72% 584 PENETRATION: 70% 391 PENETRATION: 47% 1,104 vs. POPULATION: 132% 295 PENETRATION: 35% DIGITAL IN EUROPE
  • @wearesocialsg • 27 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 239 URBANISATION: 67% 87 PENETRATION: 36% 43 PENETRATION: 18% 294 vs. POPULATION: 123% 38 PENETRATION: 16% DIGITAL IN THE MIDDLE EAST
  • @wearesocialsg • 28 APAC REGIONAL OVERVIEWS
  • @wearesocialsg • 29 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 28.3 URBANISATION: 89% 25.3 PENETRATION: 89% 16.4 PENETRATION: 58% 35.7 vs. POPULATION: 126% 14.6 PENETRATION: 52% DIGITAL IN AUSTRALIA & NEW ZEALAND
  • @wearesocialsg • 30 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 66.9 URBANISATION: 40% 25.8 PENETRATION: 39% 3.1 PENETRATION: 5% 75.6 vs. POPULATION: 113% 1.4 PENETRATION: 2% DIGITAL IN CENTRAL ASIA
  • @wearesocialsg • 31 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,606 URBANISATION: 59% 829 PENETRATION: 52% 691 PENETRATION: 43% 1,565 vs. POPULATION: 97% 562 PENETRATION: 35% DIGITAL IN EAST ASIA
  • @wearesocialsg • 32 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 10.54 URBANISATION: 22% 1.45 PENETRATION: 14% 1.21 PENETRATION: 11% 6.46 vs. POPULATION: 61% 1.02 PENETRATION: 10% DIGITAL IN THE PACIFIC
  • @wearesocialsg • 33 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 623 URBANISATION: 45% 225 PENETRATION: 36% 209 PENETRATION: 34% 744 vs. POPULATION: 119% 182 PENETRATION: 29% DIGITAL IN SOUTHEAST ASIA
  • @wearesocialsg • 34 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,691 URBANISATION: 31% 329 PENETRATION: 19% 166 PENETRATION: 10% 1,296 vs. POPULATION: 77% 144 PENETRATION: 9% DIGITAL IN SOUTH ASIA
  • @wearesocialsg • 35 APAC INTERNET USAGE
  • @wearesocialsg • 36 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND APAC INTERNET USE MAR 2015 42% 81%! 86%!88%! 47%! 28%! 19%! 51%! 24%! 15%! 45%! 54%! 44%! 66%! 79%! 80%!26%! 21%! 36%! 1%! 89%! 91%! 39%! 6%! Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES
  • @wearesocialsg • 37 APAC INTERNET USE MAR 2015 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 91 % ! 89 % ! 88 % ! 86 % ! 81 % ! 81 % ! 80 % ! 79 % ! 66 % ! 61 % ! 54 % ! 51 % ! 47 % ! 45 % ! 44 % ! 39 % ! 36 % ! 31 % ! 29 % ! 28 % ! 26 % ! 25 % ! 24 % ! 21 % ! 19 % ! 15 % ! 13 % ! 6% ! 5% ! 1% ! < 1% ! NE W Z EA LA ND AU ST RA LIA SO UT H KO RE A JA PA N SI NG AP O RE BR UN EI TA IW AN HO NG K O NG M AL AY SI A M AC AU TH AI LA ND M AL D IV ES C HI NA VI ET NA M PH ILI PP IN ES FIJ I AP AC A VE RA G E NE PA L BH UT AN IN D O NE SI A BA NG LA D ES H C AM BO D IA SR I L AN KA M O NG O LIA IN D IA PA KI ST AN LA O S PA PU A NE W G UI NE A M YA NM AR TI M O R- LE ST E NO RT H KO RE A GLOBAL AVERAGE
  • @wearesocialsg • 38 GROWTH IN INTERNET USERS MAR 2015 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data. 41 4% ! 34 6% ! 19 3% ! 47 % ! 47 % ! 29 % ! 26 % ! 22 % ! 22 % ! 20 % ! 20 % ! 20 % ! 18 % ! 17 % ! 14 % ! 14 % ! 13 % ! 13 % ! 12 % ! 12 % ! 12 % ! 10 % ! 10 % ! 10 % ! 9% ! 7% ! 6% ! 5% ! 4% ! [N O CH AN GE ]! [N O CH AN GE ]! C AM BO D IA M YA NM AR PA PU A NE W PA KI ST AN TH AI LA ND BR UN EI TI M O R- LE ST E M O NG O LIA SR I L AN KA BH UT AN NE PA L LA O S PH ILI PP IN ES AU ST RA LIA AP AC A VE RA G E IN D IA VI ET NA M M AL D IV ES SI NG AP O RE BA NG LA D ES H FIJ I HO NG K O NG SO UT H KO RE A C HI NA JA PA N NE W Z EA LA ND TA IW AN M AL AY SI A M AC AU IN D O NE SI A NO RT H KO RE A BASED ON THE CHANGE IN NATIONAL INTERNET INTERNET USER FIGURES SINCE JANUARY 2014
  • @wearesocialsg • 39 APAC INTERNET USE: AGE & GENDER NOV 2014 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only. SHARE OF TOTAL APAC INTERNET USERS AGED 15+, ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK 16%! 17%! 12%! 7%! 4%! 14%! 14%! 9%! 4%! 4%! 15-24 YEARS 25-34 YEARS 35-44 YEARS 45-54 YEARS 55+ YEARS MALE TOTAL: 55.3% FEMALE TOTAL: 44.7% 31%!30%! 21%! 11%! 8%!
  • @wearesocialsg • 40 TIME SPENT ON THE INTERNET MAR 2015 Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet. AVERAGE NUMBER OF HOURS THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE THE INTERNET, AND DO NOT FACTOR NON-USERS 6.3 ! 5.5 ! 5.2 ! 5.1 ! 5.1 ! 5.1 ! 4.7 ! 4.1 ! 3.9 ! 3.4 ! 3.4 ! 3.1 ! PH ILI PP IN ES TH AI LA ND VI ET NA M IN D O NE SI A IN D IA M AL AY SI A SI NG AP O RE AU ST RA LIA C HI NA HO NG K O NG SO UT H KO RE A JA PA N
  • @wearesocialsg • 41 MAR 2015 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: Source: StatCounter, Q1 2015 53% 43% 4% 0% -16% +30% +5% - SHARE OF WEB TRAFFIC: ASIA
  • @wearesocialsg • 42 MAR 2015 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: Source: StatCounter, Q1 2015 64% 23% 13% 0.1% -10% +30% +15% +22% SHARE OF WEB TRAFFIC: OCEANIA
  • @wearesocialsg • 43 SHARE OF WEB TRAFFIC BY DEVICE MAR 2015 BASED ON EACH DEVICE’S PERCENTAGE SHARE OF TOTAL WEB PAGES SERVED Source: StatCounter, Q1 2015. Note that combined values will not add up to 100% due to access through other devices (e.g. tablets) 90 % ! 73 % ! 73 % ! 70 % ! 68 % ! 67 % ! 67 % ! 67 % ! 66 % ! 64 % ! 64 % ! 63 % ! 60 % ! 57 % ! 56 % ! 53 % ! 53 % ! 50 % ! 50 % ! 50 % ! 47 % ! 46 % ! 45 % ! 45 % ! 42 % ! 41 % ! 31 % ! 29 % ! 25 % ! 12 % ! N/ A! 6% ! 23 % ! 26 % ! 22 % ! 19 % ! 29 % ! 29 % ! 28 % ! 30 % ! 29 % ! 23 % ! 31 % ! 32 % ! 34 % ! 38 % ! 44 % ! 40 % ! 47 % ! 46 % ! 44 % ! 4 9% ! 50 % ! 45 % ! 47 % ! 5 3% ! 57 % ! 68 % ! 70 % ! 73 % ! 87 % ! NO RT H KO RE A C HI NA SO UT H KO RE A PH ILI PP IN ES NE W Z EA LA ND M O NG O LIA VI ET NA M JA PA N FIJ I HO NG K O NG AU ST RA LIA G LO BA L A VE RA G E SI NG AP O RE M AC AU TH AI LA ND BH UT AN M AL AY SI A NE PA L PA KI ST AN TA IW AN IN D O NE SI A M AL D IV ES BR UN EI C AM BO D IA LA O S SR I L AN KA IN D IA BA NG LA D ES H M YA NM AR PA PU A NE W G UI NE A TI M O R- LE ST E DESKTOP & LAPTOP COMPUTERS MOBILE PHONES
  • @wearesocialsg • 44 MOBILE’S SHARE OF WEB: ASIA MAR 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES Source: StatCounter, Q1 2015 4.5%! 9.6%! 18.3%! 26.1%! 38.0%! 43.3%! 2010 2011 2012 2013 2014 2015
  • @wearesocialsg • 45 MOBILE’S SHARE OF WEB: OCEANIA MAR 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES Source: StatCounter, Q1 2015 2.8%! 4.8%! 8.3%! 13.0%! 19.5%! 24.3%! 2010 2011 2012 2013 2014 2015
  • @wearesocialsg • 46 AVERAGE NET CONNECTION SPEEDS MAR 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS Source: Akamai State of the Internet Report, Q3 2014 25 .3! 16 .3! 15 .0! 12 .2! 9.5 ! 7.0 ! 6.9 ! 6.6 ! 4.5 ! 4.1 ! 3.8 ! 3.7 ! 2.5 ! 2.5 ! 2.0 ! SO UT H KO RE A HO NG K O NG JA PA N SI NG AP O RE TA IW AN NE W Z EA LA ND AU ST RA LIA TH AI LA ND G LO BA L AV ER AG E M AL AY SI A C HI NA IN D O NE SI A PH ILI PP IN ES VI ET NA M IN D IA
  • @wearesocialsg • 47 MOST-VISITED WEBSITE CATEGORIES NOV 2014 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only. 98.4%! 98.2%! 93.1%! 91.2%! 90.2%! 89.5%! 87.3%! 80.3%! 77.9%! 77.1%! CORPORATE WEBSITE SERVICE PORTAL ENTERTAINMENT SEARCH / NAVIGATION PROMOTIONAL SERVER MULTIMEDIA DIRECTORIES & RESOURCES SOCIAL MEDIA DOWNLOADS BASED ON WEB USE BY APAC INTERNET USERS AGED 15+ VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK
  • @wearesocialsg • 48 E-COMMERCE IN APAC MAR 2015 Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 62 % ! 51 % ! 51 % ! 46 % ! 40 % ! 39 % ! 37 % ! 37 % ! 24 % ! 21 % ! 18 % ! 16 % ! 14 % ! SO UT H KO RE A TA IW AN AU ST RA LIA SI NG AP O RE JA PA N HO NG K O NG C HI NA M AL AY SI A VI ET NA M PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA
  • @wearesocialsg • 49 TOP E-COMMERCE BRANDS IN APAC NOV 2014 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only. 47%! 27%! 15%! 11%! 9%! 8%! 7%! 6%! 6%! 5%! ALIBABA.COM 360BUY AMAZON WANGGOU.COM VIP.COM PAIPAI.COM SUNING APPLE.COM GOME WAL-MART BASED ON VISITS TO ANY OF THE COMPANY’S E-COMMERCE PROPERTIES BY INTERNET USERS IN ASIA-PACIFIC COUNTRIES FIGURES REPRESENT THE BRAND’S REACH OF WEB USERS AGED 15+ ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS FROM HOME OR WORK % FIGURES REPRESENT PERCENTAGE OF ALL WEB USERS REACHED
  • @wearesocialsg • 50 APAC SOCIAL MEDIA USAGE
  • @wearesocialsg • 51 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND SOCIAL MEDIA USE MAR 2015 29% 91%! 19%!30%! 46%! 29%! 10%! 59%! 14%! 10%! 33%! 52%! 42%! 56%! 66%! 71%!8%! 37%! 27%! 16%! 58%! 57%! 40%! 4%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • @wearesocialsg • 52 MAR 2015 APAC SOCIAL MEDIA USE # # TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. 1,088 MILLION 27% 906 MILLION 22%
  • @wearesocialsg • 53 SOCIAL MEDIA USE MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 91 % ! 71 % ! 66 % ! 66 % ! 59 % ! 58 % ! 57 % ! 56 % ! 52 % ! 51 % ! 46 % ! 42 % ! 40 % ! 37 % ! 33 % ! 30 % ! 29 % ! 27 % ! 23 % ! 19 % ! 17 % ! 16 % ! 16 % ! 14 % ! 10 % ! 10 % ! 10 % ! 8% ! 7 % ! 4% ! < 10 % ! SI NG AP O RE TA IW AN BR UN EI HO NG K O NG M AL D IV ES AU ST RA LIA NE W Z EA LA ND M AL AY SI A TH AI LA ND M AC AU C HI NA PH ILI PP IN ES FIJ I M O NG O LIA VI ET NA M SO UT H KO RE A IN D O NE SI A AP AC A VE RA G E BH UT AN JA PA N NE PA L C AM BO D IA TI M O R- LE ST E SR I L AN KA PA KI ST AN LA O S IN D IA BA NG LA D ES H M YA NM AR PA PU A NE W NO RT H KO RE A GLOBAL AVERAGE
  • @wearesocialsg • 54 GROWTH IN SOCIAL MEDIA USERS MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. BASED ON THE CHANGE IN ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY SINCE JANUARY 2014 20 6% ! 14 7% ! 12 8% ! 10 0% ! 72 % ! 62 % ! 56 % ! 53 % ! 50 % ! 50 % ! 44 % ! 42 % ! 40 % ! 38 % ! 31 % ! 24 % ! 23 % ! 1 9% ! 18 % ! 15 % ! 12 % ! 11 % ! 9% ! 9% ! 9% ! 8% ! 8% ! 7% ! 1% ! [N O CH AN GE ]! [N O CH AN GE ]! M YA NM AR TI M O R- LE ST E BA NG LA D ES H C AM BO D IA PA KI ST AN LA O S SI NG AP O RE M O NG O LIA NE PA L VI ET NA M BH UT AN TH AI LA ND SR I L AN KA IN D IA FIJ I PH ILI PP IN ES PA PU A NE W IN D O NE SI A SO UT H KO RE A M AL D IV ES AP AC A VE RA G E TA IW AN HO NG K O NG JA PA N M AL AY SI A NE W Z EA LA ND AU ST RA LIA M AC AU C HI NA BR UN EI NO RT H KO RE A
  • @wearesocialsg • 55 APAC FACEBOOK USE: AGE & GENDER MAR 2015 34 ! 112 ! 53 ! 30 ! 18 ! 19 ! 8 ! 6 ! 26 ! 67 ! 29 ! 19 ! 12 ! 14 ! 6 ! 4 ! 13-17 YEARS 18-24 YEARS 25-29 YEARS 30-34 YEARS 35-39 YEARS 40-49 YEARS 50-59 YEARS 60+ YEARS BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS AGE GROUP ACCOUNTS MALE FEMALE TOTAL APAC 457.4 M 61% 39% 13 – 17 YEARS 60.0 M 57% 43% 18 – 24 YEARS 179.1 M 62% 38% 25 – 29 YEARS 82.2 M 64% 36% 30 – 34 YEARS 48.5 M 61% 39% 35 – 39 YEARS 30.7 M 60% 40% 40 – 49 YEARS 32.9 M 58% 42% 50 – 59 YEARS 14.5 M 56% 44% 60+ YEARS 9.6 M 60% 40% MALE FEMALE Source: We Are Social analysis of Facebook data, Q1 2015
  • @wearesocialsg • 56 FACEBOOK USE BY DEVICE & GENDER MAR 2015 Source: We Are Social analysis of Facebook data, Q1 2015. Cumulative totals will not match Facebook user base due to multi-device use. 196 M ! 68 M ! 22 M ! 133 M ! 46 M ! 22 M ! SMARTPHONE FEATURE PHONE TABLET BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING VIA EACH DEVICE, IN MILLIONS 60%! 40%! 60%! 40%! 50%! 50%!
  • @wearesocialsg • 57 TIME SPENT ON SOCIAL MEDIA MAR 2015 AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. 3.4! 2.8! 2.6! 2.4! 2.0! 2.0! 1.7! 1.6! 1.5! 1.4! 1.2! 1.0! 0.3! PH ILI PP IN ES M AL AY SI A TH AI LA ND IN D O NE SI A IN D IA VI ET NA M TA IW AN SI NG AP O RE HO NG K O NG C HI NA AU ST RA LIA SO UT H KO RE A JA PA N
  • @wearesocialsg • 58 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MOBILE SOCIAL USE MAR 2015 24% 80%! 17%!27%! 37%! 25%! 9%! 53%! 11%! 9%! 29%! 46%! 36%! 50%! 58%! 62%!7%! 31%! 22%! 14%! 52%! 48%! 35%! 4%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • @wearesocialsg • 59 MOBILE SOCIAL MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 80 % ! 62 % ! 61 % ! 58 % ! 53 % ! 52 % ! 50 % ! 48 % ! 48 % ! 46 % ! 37 % ! 36 % ! 35 % ! 31 % ! 29 % ! 27 % ! 25 % ! 22 % ! 20 % ! 17 % ! 16 % ! 14 % ! 14 % ! 11 % ! 9% ! 9% ! 9% ! 7% ! 7% ! 4% ! < 1% ! SI NG AP O RE TA IW AN BR UN EI HO NG K O NG M AL D IV ES AU ST RA LIA M AL AY SI A NE W Z EA LA ND M AC AU TH AI LA ND C HI NA PH ILI PP IN ES FIJ I M O NG O LIA VI ET NA M SO UT H KO RE A IN D O NE SI A AP AC A VE RA G E BH UT AN JA PA N NE PA L TI M O R- LE ST E C AM BO D IA SR I L AN KA LA O S PA KI ST AN IN D IA BA NG LA D ES H M YA NM AR PA PU A NE W NO RT H KO RE A GLOBAL AVERAGE
  • @wearesocialsg • 60 GROWTH IN MOBILE SOCIAL USERS MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 20 4% ! 13 2% ! 12 9% ! 11 3% ! 10 8% ! 72 % ! 70 % ! 64 % ! 57 % ! 57 % ! 53 % ! 53 % ! 52 % ! 50 % ! 50 % ! 36 % ! 36 % ! 32 % ! 26 % ! 23 % ! 23 % ! 2 0% ! 18 % ! 17 % ! 16 % ! 15 % ! 15 % ! 15 % ! 13 % ! 11 % ! [N O CH AN GE ]! M YA NM AR BA NG LA D ES H TI M O R- LE ST E PA KI ST AN C AM BO D IA LA O S M O NG O LIA BH UT AN NE PA L SI NG AP O RE VI ET NA M SR I L AN KA FIJ I IN D IA PH ILI PP IN ES TH AI LA ND M AL D IV ES AP AC A VE RA G E C HI NA IN D O NE SI A SO UT H KO RE A TA IW AN M AL AY SI A PA PU A NE W NE W Z EA LA ND M AC AU AU ST RA LIA JA PA N NO RT H KO RE A HO NG K O NG BR UN EI BASED ON THE GROWTH IN ACTIVE MOBILE SOCIAL ACCOUNTS ON EACH COUNTRY’S MOST ACTIVE SOCIAL PLATFORM
  • @wearesocialsg • 61 APAC MOBILE PHONE USAGE
  • @wearesocialsg • 62 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MOBILE USE MAR 2015 98% 152%! 123%!109%! 95%! 121%! 75%! 197%! 135%! 79%! 141%! 150%! 113%! 137%! 175%! 139%!77%! 103%! 92%! 71%! 126%! 125%! 116%! 49%! Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
  • @wearesocialsg • 63 MOBILE CONNECTIONS MAR 2015 Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS GLOBAL AVERAGE 26 9% ! 19 7% ! 17 5% ! 15 7% ! 15 2% ! 15 0% ! 14 1% ! 13 9% ! 13 7% ! 13 5% ! 12 6% ! 12 6% ! 12 5% ! 12 3% ! 12 1% ! 11 6% ! 11 3% ! 10 9% ! 10 3% ! 10 3% ! 95 % ! 92 % ! 90 % ! 79 % ! 77 % ! 75 % ! 75 % ! 71 % ! 49 % ! 26 % ! 11 % ! M AC AU M AL D IV ES HO NG K O NG C AM BO D IA SI NG AP O RE TH AI LA ND VI ET NA M TA IW AN M AL AY SI A SR I L AN KA AU ST RA LIA BR UN EI NE W Z EA LA ND JA PA N IN D O NE SI A FIJ I PH ILI PP IN ES SO UT H KO RE A M O NG O LIA LA O S C HI NA AP AC A VE RA G E NE PA L PA KI ST AN BA NG LA D ES H BH UT AN IN D IA TI M O R- LE ST E PA PU A NE W M YA NM AR NO RT H KO RE A
  • @wearesocialsg • 64 GROWTH IN MOBILE CONNECTIONS MAR 2015 Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. 14 4% ! 65 % ! 39 % ! 39 % ! 35 % ! 33 % ! 27 % ! 23 % ! 20 % ! 16 % ! 16 % ! 15 % ! 15 % ! 12 % ! 11 % ! 11 % ! 10 % ! 9% ! 8 % ! 8% ! 7% ! 6% ! 5% ! 5% ! 4% ! 3% ! 2% ! 1% ! - 4 % ! - 8 % ! - 2 3% ! M YA NM AR NO RT H KO RE A NE PA L TI M O R- LE ST E SR I L AN KA PA PU A NE W G UI NE A C AM BO D IA AU ST RA LIA M AL D IV ES FIJ I NE W Z EA LA ND TH AI LA ND PA KI ST AN JA PA N AP AC A VE RA G E TA IW AN BA NG LA D ES H IN D O NE SI A LA O S C HI NA PH ILI PP IN ES IN D IA BR UN EI M AC AU SO UT H KO RE A SI NG AP O RE BH UT AN M AL AY SI A VI ET NA M M O NG O LIA HO NG K O NG BASED ON THE CHANGE IN MOBILE CONNECTIONS IN EACH COUNTRY SINCE JANUARY 2014
  • @wearesocialsg • 65 PRE-PAY vs. POST-PAY CONNECTIONS MAR 2015 PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS Source: GSMA Intelligence, Q4 2014. 10 0% ! 99 % ! 99 % ! 98 % ! 97 % ! 97 % ! 97 % ! 97 % ! 97 % ! 96 % ! 96 % ! 95 % ! 94 % ! 94 % ! 91 % ! 89 % ! 86 % ! 86 % ! 85 % ! 83 % ! 79 % ! 77 % ! 77 % ! 64 % ! 64 % ! 42 % ! 42 % ! 35 % ! 14 % ! 6% ! 1% ! 0% ! 1% ! 1% ! 2% ! 3% ! 3% ! 3% ! 3% ! 3% ! 4% ! 4% ! 5% ! 6% ! 6% ! 9% ! 11 % ! 14 % ! 14 % ! 15 % ! 17 % ! 21 % ! 23 % ! 23 % ! 36 % ! 36 % ! 58 % ! 58 % ! 6 5% ! 86 % ! 94 % ! 99 % ! NO RT H KO RE A IN D O NE SI A M YA NM AR LA O S BA NG LA D ES H M O NG O LIA NE PA L PA KI ST AN TI M O R- LE ST E BH UT AN PH ILI PP IN ES IN D IA C AM BO D IA FIJ I SR I L AN KA VI ET NA M M AL D IV ES TH AI LA ND PA PU A NE W G UI NE A BR UN EI C HI NA M AL AY SI A AP AC A VE RA G E M AC AU NE W Z EA LA ND HO NG K O NG SI NG AP O RE AU ST RA LIA TA IW AN SO UT H KO RE A JA PA N
  • @wearesocialsg • 66 AVERAGE MOBILE NET SPEEDS MAR 2015 Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18 .2! 9.1 ! 6.7 ! 6.2 ! 6.0 ! 3.9 ! 3.5 ! 3.3 ! 2.8 ! 2.6 ! 2.5 ! 1.7 ! 1 .5! 1.1 ! SO UT H KO RE A SI NG AP O RE JA PA N C HI NA HO NG K O NG AU ST RA LIA TA IW AN NE W Z EA LA ND TH AI LA ND SR I L AN KA M AL AY SI A IN D IA PA KI ST AN VI ET NA M
  • @wearesocialsg • 67 MOBILE COMMERCE MAR 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37 % ! 27 % ! 27 % ! 23 % ! 23 % ! 19 % ! 15 % ! 15 % ! 11 % ! 11 % ! 9% ! 9% ! 6% ! SO UT H KO RE A TA IW AN C HI NA SI NG AP O RE HO NG K O NG M AL AY SI A VI ET NA M AU ST RA LIA PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA JA PA N
  • @wearesocialsg • 68 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MOBILE BROADBAND USE MAR 2015 38% 106%! 118%!108%! 44%! 41%! 8%! 41%! 34%! 3%! 37%! 112%! 48%! 78%! 122%! 118%!5%! 35%! 33%! 1%! 114%! 92%! 38%! 8%! Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
  • @wearesocialsg • 69 MOBILE BROADBAND MAR 2015 26 4% ! 12 2% ! 11 8% ! 11 8% ! 11 4% ! 11 2% ! 10 8% ! 10 6% ! 92 % ! 78 % ! 54 % ! 48 % ! 44 % ! 41 % ! 41 % ! 38 % ! 37 % ! 35 % ! 34 % ! 33 % ! 31 % ! 22 % ! 22 % ! 12 % ! 11 % ! 9% ! 8% ! 8% ! 5% ! 3% ! 1% ! M AC AU HO NG K O NG TA IW AN JA PA N AU ST RA LIA TH AI LA ND SO UT H KO RE A SI NG AP O RE NE W Z EA LA ND M AL AY SI A BR UN EI PH ILI PP IN ES C HI NA M AL D IV ES IN D O NE SI A FIJ I VI ET NA M M O NG O LIA SR I L AN KA AP AC A VE RA G E C AM BO D IA BH UT AN LA O S M YA NM AR NO RT H KO RE A NE PA L IN D IA PA PU A NE W BA NG LA D ES H PA KI ST AN TI M O R- LE ST E Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION GLOBAL AVERAGE
  • @wearesocialsg • 70 APAC COUNTRY SNAPSHOTS
  • @wearesocialsg • 71 AUSTRALIA
  • @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.76 URBANISATION: 89% 21.18 PENETRATION: 89% 13.80 PENETRATION: 58% 30.00 vs. POPULATION: 126% 12.40 PENETRATION: 52% DIGITAL IN AUSTRALIA
  • @wearesocialsg • 73 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +8% +23% +15% SINCE JAN 2014
  • @wearesocialsg • 74 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
  • @wearesocialsg • 75 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
  • @wearesocialsg • 76 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 64% 23% 13% 0.1% -10% +32% +12% +43%
  • @wearesocialsg • 77 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 13.8M 58% 12.4M 52%
  • @wearesocialsg • 78 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 12%! 10%! 10%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN WHATSAPP TUMBLR
  • @wearesocialsg • 79 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 126% 90% 35% 65% 30.0M
  • @wearesocialsg • 80 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 28% 16% 16% 26%
  • @wearesocialsg • 81 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 50% 51% 20% 15%
  • @wearesocialsg • 82 BANGLADESH
  • @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 157.9 URBANISATION: 28% 40.8 PENETRATION: 26% 13.2 PENETRATION: 8% 121.6 vs. POPULATION: 77% 11.6 PENETRATION: 7% DIGITAL IN BANGLADESH
  • @wearesocialsg • 84 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +128% +10% +132% SINCE JAN 2014
  • @wearesocialsg • 85 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 29% 70% 1% 0% +1% -1% +18% -
  • @wearesocialsg • 86 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 13.2M 8% 11.6M 7%
  • @wearesocialsg • 87 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 77% 6% 97% 3% 121.6M
  • @wearesocialsg • 88 BHUTAN
  • @wearesocialsg • 89 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 758 URBANISATION: 36% 219 PENETRATION: 29% 176 PENETRATION: 23% 570 vs. POPULATION: 75% 154 PENETRATION: 20% DIGITAL IN BHUTAN
  • @wearesocialsg • 90 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +20% +44% +2% +64% SINCE JAN 2014
  • @wearesocialsg • 91 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 53% 44% 3% 0% -15% +26% +20% -
  • @wearesocialsg • 92 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 176K 23% 154K 20%
  • @wearesocialsg • 93 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 29% 96% 4% 570K
  • @wearesocialsg • 94 BRUNEI DARUSSALAM
  • @wearesocialsg • 95 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 393 URBANISATION: 76% 319 PENETRATION: 81% 260 PENETRATION: 66% 495 vs. POPULATION: 126% 240 PENETRATION: 61% DIGITAL IN BRUNEI DARUSSALAM
  • @wearesocialsg • 96 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +29% 0% +5% 0% SINCE JAN 2014
  • @wearesocialsg • 97 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 45% 10% ~0% -10% +11% +2% -25%
  • @wearesocialsg • 98 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 260K 66% 240K 61%
  • @wearesocialsg • 99 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 126% 43% 83% 17% 495K
  • @wearesocialsg • 100 CAMBODIA
  • @wearesocialsg • 101 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 15.41 URBANISATION: 20% 3.80 PENETRATION: 25% 2.40 PENETRATION: 16% 24.20 vs. POPULATION: 157% 2.20 PENETRATION: 14% DIGITAL IN CAMBODIA
  • @wearesocialsg • 102 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +414% +100% +27% +108% SINCE JAN 2014
  • @wearesocialsg • 103 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 47% 8% 0% -14% +14% +21% -
  • @wearesocialsg • 104 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.40M 16% 2.20M 14%
  • @wearesocialsg • 105 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 157% 20% 94% 6% 24.2M
  • @wearesocialsg • 106 CHINA
  • @wearesocialsg • 107 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1.369 URBANISATION: 54% 649 PENETRATION: 47% 629 PENETRATION: 46% 1.300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN CHINA BILLION BILLION
  • @wearesocialsg • 108 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +1% +8% +26% SINCE JAN 2014
  • @wearesocialsg • 109 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
  • @wearesocialsg • 110 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 649M 47% 571M 42%
  • @wearesocialsg • 111 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 23% 3% 0% -17% +152% +26% -
  • @wearesocialsg • 112 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 629M 46% 506M 37%
  • @wearesocialsg • 113 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 31%! 26%! 25%! 21%! 19%! 15%! 13%! 10%! 9%! 9%! WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+ FACEBOOK KAIXIN
  • @wearesocialsg • 114 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 95% 46% 79% 21% 1.3B
  • @wearesocialsg • 115 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 27% 25% 19% 17%
  • @wearesocialsg • 116 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 30% 38% 25% 27%
  • @wearesocialsg • 117 FIJI
  • @wearesocialsg • 118 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 859 URBANISATION: 52% 335 PENETRATION: 39% 340 PENETRATION: 40% 1.00 vs. POPULATION: 116% 300 PENETRATION: 35% DIGITAL IN FIJI MILLION
  • @wearesocialsg • 119 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +31% +16% +52% SINCE JAN 2014
  • @wearesocialsg • 120 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 66% 30% 4% 0% -4% +16% -23% -
  • @wearesocialsg • 121 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 340K 40% 300K 35%
  • @wearesocialsg • 122 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 116% 33% 94% 6% 1.0M
  • @wearesocialsg • 123 HONG KONG
  • @wearesocialsg • 124 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.26 URBANISATION: 100% 5.75 PENETRATION: 79% 4.80 PENETRATION: 66% 12.70 vs. POPULATION: 175% 4.20 PENETRATION: 58% DIGITAL IN HONG KONG
  • @wearesocialsg • 125 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +9% -23% +11% SINCE JAN 2014
  • @wearesocialsg • 126 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
  • @wearesocialsg • 127 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
  • @wearesocialsg • 128 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 64% 29% 7% 0% -13% +55% -11% -
  • @wearesocialsg • 129 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 4.80M 66% 4.20M 58%
  • @wearesocialsg • 130 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+ INSTAGRAM TWITTER SINA WEIBO
  • @wearesocialsg • 131 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 175% 70% 42% 58% 12.7M
  • @wearesocialsg • 132 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 29% 32% 26% 27%
  • @wearesocialsg • 133 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 39% 25% 22%
  • @wearesocialsg • 134 INDIA
  • @wearesocialsg • 135 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1.268 URBANISATION: 31% 243 PENETRATION: 19% 124 PENETRATION: 10% 946 vs. POPULATION: 75% 108 PENETRATION: 9% DIGITAL IN INDIA BILLION
  • @wearesocialsg • 136 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +38% +6% +50% SINCE JAN 2014
  • @wearesocialsg • 137 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
  • @wearesocialsg • 138 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 243M 19% 200M 16%
  • @wearesocialsg • 139 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 31% 68% 1% 0% -10% +5% +12% -
  • @wearesocialsg • 140 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 124M 10% 108M 9%
  • @wearesocialsg • 141 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%! WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT LINKEDIN PINTEREST VIBER
  • @wearesocialsg • 142 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 11% 95% 5% 946M
  • @wearesocialsg • 143 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 10% 9% 8% 8% 9%
  • @wearesocialsg • 144 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 13% 14% 9% 9%
  • @wearesocialsg • 145 INDONESIA
  • @wearesocialsg • 146 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7 PENETRATION: 28% 74.0 PENETRATION: 29% 308.2 vs. POPULATION: 121% 64.0 PENETRATION: 25% DIGITAL IN INDONESIA
  • @wearesocialsg • 147 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +19% +9% +23% SINCE JAN 2014
  • @wearesocialsg • 148 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
  • @wearesocialsg • 149 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
  • @wearesocialsg • 150 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 47% 49% 4% 0% -23% +38% +5% -
  • @wearesocialsg • 151 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 74.0M 29% 64.0M 25%
  • @wearesocialsg • 152 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%! FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SKYPE PINTEREST LINE
  • @wearesocialsg • 153 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 121% 34% 99% 1% 308M
  • @wearesocialsg • 154 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 11% 11% 10% 9% 16%
  • @wearesocialsg • 155 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 17% 12% 9%
  • @wearesocialsg • 156 JAPAN
  • @wearesocialsg • 157 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 127.0 URBANISATION: 91% 109.6 PENETRATION: 86% 24.0 PENETRATION: 19% 155.6 vs. POPULATION: 123% 22.0 PENETRATION: 17% DIGITAL IN JAPAN
  • @wearesocialsg • 158 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +9% +12% +15% SINCE JAN 2014
  • @wearesocialsg • 159 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 07M 0H 59M 0H 40M 2H 17M
  • @wearesocialsg • 160 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 109.6M 86% 43.6M 34%
  • @wearesocialsg • 161 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 28% 5% 0.2% -10% +33% +19% -29%
  • @wearesocialsg • 162 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 24.0M 19% 22.0M 17%
  • @wearesocialsg • 163 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 16%! 13%! 4%! 3%! 2%! 2%! 1%! 1%! 1%!
  • @wearesocialsg • 164 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 123% 96% 1% 99% 156M
  • @wearesocialsg • 165 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 5% 8% 7% 10% 5%
  • @wearesocialsg • 166 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 43% 40% 11% 6%
  • @wearesocialsg • 167 LAOS
  • @wearesocialsg • 168 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 6.80 URBANISATION: 34% 850 PENETRATION: 13% 680 PENETRATION: 10% 7.00 vs. POPULATION: 103% 620 PENETRATION: 9% DIGITAL IN LAOS MILLION MILLION
  • @wearesocialsg • 169 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +20% +62% +8% +72% SINCE JAN 2014
  • @wearesocialsg • 170 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 42% 53% 5% 0% -13% +16% -16% -
  • @wearesocialsg • 171 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 680K 10% 620K 9%
  • @wearesocialsg • 172 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 103% 21% 98% 2% 7.00M
  • @wearesocialsg • 173 MACAU
  • @wearesocialsg • 174 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 631 URBANISATION: 100% 387 PENETRATION: 61% 320 PENETRATION: 51% 1.700 vs. POPULATION: 269 % 300 PENETRATION: 48% DIGITAL IN MACAU MILLION
  • @wearesocialsg • 175 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +4% +7% +5% +15% SINCE JAN 2014
  • @wearesocialsg • 176 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 57% 34% 8% ~0% -20% +65% +7% +100%
  • @wearesocialsg • 177 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 320K 51% 300 48%
  • @wearesocialsg • 178 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 269% 98% 64% 36% 1.70M
  • @wearesocialsg • 179 MALAYSIA
  • @wearesocialsg • 180 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 30.51 URBANISATION: 73% 20.14 PENETRATION: 66% 17.00 PENETRATION: 56% 41.80 vs. POPULATION: 137% 15.40 PENETRATION: 50% DIGITAL IN MALAYSIA
  • @wearesocialsg • 181 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +9% +1% +18% SINCE JAN 2014
  • @wearesocialsg • 182 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 39M 3H 27M 2H 24M
  • @wearesocialsg • 183 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 20.1M 66% 16.5M 54%
  • @wearesocialsg • 184 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 53% 40% 7% 0% -22% +58% - -
  • @wearesocialsg • 185 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 17.0M 56% 15.4M 50%
  • @wearesocialsg • 186 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 38%! 32%! 29%! 21%! 19%! 18%! 15%! 13%! 11%! 10%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ WECHAT TWITTER INSTAGRAM SKYPE LINKEDIN PINTEREST
  • @wearesocialsg • 187 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 137% 57% 77% 23% 41.8M
  • @wearesocialsg • 188 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 27% 24% 22% 31%
  • @wearesocialsg • 189 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 39% 37% 24% 18%
  • @wearesocialsg • 190 MALDIVES
  • @wearesocialsg • 191 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 341 URBANISATION: 41% 174 PENETRATION: 51% 200 PENETRATION: 59% 673 vs. POPULATION: 197% 182 PENETRATION: 53% DIGITAL IN THE MALDIVES
  • @wearesocialsg • 192 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +13% +15% +20% +36% SINCE JAN 2014
  • @wearesocialsg • 193 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 46% 50% 4% 0% -18% +28% -18% -
  • @wearesocialsg • 194 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 200K 59% 182K 53%
  • @wearesocialsg • 195 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 197% 21% 86% 14% 673K
  • @wearesocialsg • 196 MONGOLIA
  • @wearesocialsg • 197 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 3.00 URBANISATION: 69% 636 PENETRATION: 21% 1.10 PENETRATION: 37% 3.10 vs. POPULATION: 103% 920 PENETRATION: 31% DIGITAL IN MONGOLIA MILLION MILLION MILLION
  • @wearesocialsg • 198 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +22% +53% -8% +70% SINCE JAN 2014
  • @wearesocialsg • 199 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 29% 4% 0% -15% +66% +3% -
  • @wearesocialsg • 200 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 1.10M 37% 0.92M 31%
  • @wearesocialsg • 201 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 103% 34% 97% 3% 3.10M
  • @wearesocialsg • 202 MYANMAR
  • @wearesocialsg • 203 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 51.42 URBANISATION: 33% 2.60 PENETRATION: 5% 3.80 PENETRATION: 7% 13.30 vs. POPULATION: 26% 3.40 PENETRATION: 7% DIGITAL IN MYANMAR
  • @wearesocialsg • 204 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +346% +206% +144% +204% SINCE JAN 2014
  • @wearesocialsg • 205 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 25% 73% 3% 0% -48% +49% -27% -
  • @wearesocialsg • 206 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 3.80M 7% 3.40M 7%
  • @wearesocialsg • 207 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 26% 48% 99% 1% 13.3M
  • @wearesocialsg • 208 NEPAL
  • @wearesocialsg • 209 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 28.04 URBANISATION: 31% 8.78 PENETRATION: 31% 4.80 PENETRATION: 17% 25.20 vs. POPULATION: 90% 4.40 PENETRATION: 16% DIGITAL IN NEPAL
  • @wearesocialsg • 210 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +20% +50% +39% +57% SINCE JAN 2014
  • @wearesocialsg • 211 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 47% 2% 0% -14% +20% +16% -
  • @wearesocialsg • 212 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 4.80M 17% 4.40M 16%
  • @wearesocialsg • 213 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 90% 10% 97% 3% 25.2M
  • @wearesocialsg • 214 NEW ZEALAND
  • @wearesocialsg • 215 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4.57 URBANISATION: 86% 4.16 PENETRATION: 91% 2.60 PENETRATION: 57% 5.70 vs. POPULATION: 125% 2.20 PENETRATION: 48% DIGITAL IN NEW ZEALAND
  • @wearesocialsg • 216 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +7% +8% +16% +16% SINCE JAN 2014
  • @wearesocialsg • 217 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 68% 19% 13% 0.2% -10% +34% +30% -18%
  • @wearesocialsg • 218 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.60M 57% 2.20M 48%
  • @wearesocialsg • 219 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 125% 74% 64% 36% 5.70M
  • @wearesocialsg • 220 NORTH KOREA
  • @wearesocialsg • 221 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 25.16 URBANISATION: 60% 8.0 PENETRATION:
  • @wearesocialsg • 222 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% -2% +65% +13% SINCE JAN 2014
  • @wearesocialsg • 223 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 90% 6% 5% 0% -1% +69% -19% -
  • @wearesocialsg • 224 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 8.0K 0.03% 5.2K 0.02%
  • @wearesocialsg • 225 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 11% 100% 100% 0% 2.80M
  • @wearesocialsg • 226 PAKISTAN
  • @wearesocialsg • 227 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 189.1 URBANISATION: 36% 29.1 PENETRATION: 15% 19.6 PENETRATION: 10% 149.2 vs. POPULATION: 79% 16.2 PENETRATION: 9% DIGITAL IN PAKISTAN
  • @wearesocialsg • 228 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +47% +72% +15% +113% SINCE JAN 2014
  • @wearesocialsg • 229 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 46% 3% 0% -16% +24% +13% -
  • @wearesocialsg • 230 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 19.6M 10% 16.2M 9%
  • @wearesocialsg • 231 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 79% 4% 97% 3% 149.2M
  • @wearesocialsg • 232 PAPUA NEW GUINEA
  • @wearesocialsg • 233 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.40 URBANISATION: 13% 426 PENETRATION: 6% 320 PENETRATION: 4% 3.60 vs. POPULATION: 49% 280 PENETRATION: 4% DIGITAL IN PAPUA NEW GUINEA MILLION MILLION
  • @wearesocialsg • 234 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +193% +23% +33% +17% SINCE JAN 2014
  • @wearesocialsg • 235 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 12% 87% 1% 0% +50% -5% +66% -
  • @wearesocialsg • 236 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 320K 4% 280K 4%
  • @wearesocialsg • 237 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 49% 16% 85% 15% 3.60M
  • @wearesocialsg • 238 THE PHILIPPINES
  • @wearesocialsg • 239 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 101.1 URBANISATION: 49% 44.2 PENETRATION: 44% 42.0 PENETRATION: 42% 114.6 vs. POPULATION: 113% 36.0 PENETRATION: 36% DIGITAL IN THE PHILIPPINES
  • @wearesocialsg • 240 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +18% +24% +7% +50% SINCE JAN 2014
  • @wearesocialsg • 241 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 6H 17M 3H 19M 4H 15M 2H 47M
  • @wearesocialsg • 242 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 44.2M 44% 32.0M 32%
  • @wearesocialsg • 243 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 22% 8% 0% -15% +82% +31% -
  • @wearesocialsg • 244 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 42.0M 42% 36.0M 36%
  • @wearesocialsg • 245 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 21%! 20%! 17%! 13%! 13%! 12%! 9%! 8%! 7%! 6%! FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER VIBER PINTEREST INSTAGRAM LINKEDIN KAKAO TALK
  • @wearesocialsg • 246 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 113% 42% 96% 4% 115M
  • @wearesocialsg • 247 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 14% 15% 13% 19%
  • @wearesocialsg • 248 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 24% 21% 15% 11%
  • @wearesocialsg • 249 SINGAPORE
  • @wearesocialsg • 250 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 5.47 URBANISATION: 100% 4.45 PENETRATION: 81% 5.00 PENETRATION: 91% 8.30 vs. POPULATION: 152% 4.40 PENETRATION: 80% DIGITAL IN SINGAPORE
  • @wearesocialsg • 251 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +56% +3% +57% SINCE JAN 2014
  • @wearesocialsg • 252 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 41M 2H 18M 2H 27M 1H 53M
  • @wearesocialsg • 253 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 4.45M 81% 3.54M 65%
  • @wearesocialsg • 254 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 60% 32% 8% 0% -5% +16% -13% -
  • @wearesocialsg • 255 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 5.0M 91% 4.4M 80%
  • @wearesocialsg • 256 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 46%! 39%! 24%! 15%! 15%! 14%! 14%! 14%! 13%! 11%! WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER SKYPE GOOGLE+ INSTAGRAM LINKEDIN WECHAT LINE
  • @wearesocialsg • 257 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 152% 70% 42% 58% 8.30M
  • @wearesocialsg • 258 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 33% 26% 26% 32%
  • @wearesocialsg • 259 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 46% 28% 23%
  • @wearesocialsg • 260 SOUTH KOREA
  • @wearesocialsg • 261 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 51.34 URBANISATION: 92% 45.31 PENETRATION: 88% 15.40 PENETRATION: 30% 56.00 vs. POPULATION: 109% 14.00 PENETRATION: 27% DIGITAL IN SOUTH KOREA
  • @wearesocialsg • 262 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +18% +4% +23% SINCE JAN 2014
  • @wearesocialsg • 263 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 22M 1H 47M 1H 16M 2H 13M
  • @wearesocialsg • 264 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 45.3M 88% 32.4M 63%
  • @wearesocialsg • 265 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 26% 1% 0% +1% -4% +13% -
  • @wearesocialsg • 266 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 15.4M 30% 14.0M 27%
  • @wearesocialsg • 267 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 38%! 26%! 16%! 13%! 9%! 8%! 6%! 6%! 6%! 5%! KAKAO TALK FACEBOOK FACEBOOK MESSENGE TWITTER LINE GOOGLE+ PINTEREST INSTAGRAM LINKEDIN TUMBLR
  • @wearesocialsg • 268 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 109% 99% 6% 94% 56.0M
  • @wearesocialsg • 269 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 26% 38% 29% 29% 26%
  • @wearesocialsg • 270 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 58% 61% 40% 37%
  • @wearesocialsg • 271 SRI LANKA
  • @wearesocialsg • 272 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 20.36 URBANISATION: 15% 4.79 PENETRATION: 24% 2.80 PENETRATION: 14% 27.40 vs. POPULATION: 135% 2.20 PENETRATION: 11% DIGITAL IN SRI LANKA
  • @wearesocialsg • 273 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +22% +40% +35% +53% SINCE JAN 2014
  • @wearesocialsg • 274 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 41% 57% 2% 0% -4% +2% +47% -
  • @wearesocialsg • 275 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.80M 14% 2.20M 11%
  • @wearesocialsg • 276 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 25% 91% 9% 27.4M
  • @wearesocialsg • 277 TAIWAN
  • @wearesocialsg • 278 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.44 URBANISATION: 78% 18.69 PENETRATION: 80% 16.60 PENETRATION: 71% 32.60 vs. POPULATION: 139% 14.60 PENETRATION: 62% DIGITAL IN TAIWAN
  • @wearesocialsg • 279 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +6% +11% +11% +20% SINCE JAN 2014
  • @wearesocialsg • 280 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 32M 2H 46M 2H 12M 1H 59M
  • @wearesocialsg • 281 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 18.7M 80% 14.1M 60%
  • @wearesocialsg • 282 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 44% 6% 0% -26% +68% -6% -
  • @wearesocialsg • 283 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 16.6M 71% 14.6M 62%
  • @wearesocialsg • 284 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 25%! 17%! 16%! 10%! 9%! 6%! 6%! 5%! FACEBOOK LINE FACEBOOK MESSENGE GOOGLE+ SKYPE WECHAT TWITTER WHATSAPP INSTAGRAM PLURK
  • @wearesocialsg • 285 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 139% 85% 14% 86% 32.6M
  • @wearesocialsg • 286 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 26% 31% 31% 31%
  • @wearesocialsg • 287 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 50% 51% 29% 27%
  • @wearesocialsg • 288 THAILAND
  • @wearesocialsg • 289 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 64.9 URBANISATION: 34% 35.0 PENETRATION: 54% 34.0 PENETRATION: 52% 97.0 vs. POPULATION: 150% 30.0 PENETRATION: 46% DIGITAL IN THAILAND
  • @wearesocialsg • 290 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +47% +42% +15% +36% SINCE JAN 2014
  • @wearesocialsg • 291 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 27M 4H 06M 3H 46M 2H 46M
  • @wearesocialsg • 292 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 35.0M 54% 25.9M 40%
  • @wearesocialsg • 293 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 38% 7% 0% -17% +52% -14% -
  • @wearesocialsg • 294 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 34.0M 52% 30.0M 46%
  • @wearesocialsg • 295 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 18%! 15%! 14%! 11%! 11%! 9%! 8%! 7%! 7%! FACEBOOK GOOGLE+ TWITTER INSTAGRAM FACEBOOK MESSENGER LINE PINTEREST LINKEDIN BADOO MYSPACE
  • @wearesocialsg • 296 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 150% 75% 86% 14% 97.0M
  • @wearesocialsg • 297 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 20% 21% 19% 21%
  • @wearesocialsg • 298 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 32% 22% 19%
  • @wearesocialsg • 299 TIMOR-LESTE
  • @wearesocialsg • 300 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1.212 URBANISATION: 28% 13 PENETRATION: 1% 188 PENETRATION: 16% 861 vs. POPULATION: 71% 174 PENETRATION: 14% DIGITAL IN TIMOR-LESTE MILLION
  • @wearesocialsg • 301 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +26% +147% +39% +129% SINCE JAN 2014
  • @wearesocialsg • 302 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 188K 16% 174K 14%
  • @wearesocialsg • 303 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 71% 1% 97% 3% 861K
  • @wearesocialsg • 304 VIETNAM
  • @wearesocialsg • 305 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 90.7 URBANISATION: 31% 41.0 PENETRATION: 45% 30.0 PENETRATION: 33% 128.3 vs. POPULATION: 141% 26.0 PENETRATION: 29% DIGITAL IN VIETNAM
  • @wearesocialsg • 306 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +13% +50% -4% +53% SINCE JAN 2014
  • @wearesocialsg • 307 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 10M 2H 41M 3H 04M 1H 48M
  • @wearesocialsg • 308 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 41.0M 45% 33.4M 37%
  • @wearesocialsg • 309 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 29% 4% 0% -13% +50% +4% -
  • @wearesocialsg • 310 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 30.0M 33% 26.0M 29%
  • @wearesocialsg • 311 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 22%! 15%! 14%! 13%! 9%! 8%! 5%! 5%! 5%! 4%! FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER TWITTER PINTEREST LINKEDIN INSTAGRAM BADOO
  • @wearesocialsg • 312 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 141% 26% 89% 11% 128M
  • @wearesocialsg • 313 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 14% 19% 17% 23%
  • @wearesocialsg • 314 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 25% 19% 16%
  • @wearesocialsg • 315 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSMAP15
  • @wearesocialsg • 316 THE IAB: EDUCATING, ENABLING, INSPIRING AND ELEVATING THE DIGITAL INDUSTRY The IAB Singapore represents a global industry composed of Publishers, Platforms, Ad-Technology companies, Digital and Social agencies operating in South East Asia. The Association and its members truly represent the evolving Digital Ecosystem in this market. Established in 2010, the IAB Singapore plays a leading role in raising the profile, positive perception and growth of the Digital Industry locally and throughout the region with a mission for 20% of total advertising spend in SEA to be on Digital Advertising by 2020. In addition to driving spend the IAB also aspires to: !  Support Singapore’s ambition to become a digital business hub for APAC !  Develop accurate research and insights for the region !  Upgrade Industry talent via training and Global IAB Certification !  Speak with one voice to brands, government agencies and the wider market !  Lead the establishment of standards, guidelines and best practice in the region !  Represent the key pillars of the industry through our 7 specialised Committees; Content, Social, Measurement & Standards, Video, Mobile, Marketing & AdTech and Innovation For more information please visit www.iab.sg or contact: Miranda Dimopoulos, Executive Director: [email protected]
  • @wearesocialsg • 317 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/ Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.
  • @wearesocialsg • 318 SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report: STATCOUNTER!GSMA INTELLIGENCE! COMSCORE! ERICSSON MOBILITY! AKAMAI TECHNOLOGIES!
  • @wearesocialsg • 319 SOURCES USED IN THIS REPORT Population data Latest reported country populations, as cited by Wikipedia, correct as at March 2015. Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com (Mar 2015); official data from national government departments; data extrapolated from GlobalWebIndex (Q4 2014); StatCounter (Mar 2015); comScore MMX (Nov 2014) Asia-Pacific; TechInAsia; TechCrunch; ChinaInternetWatch; Akamai’s State of the Internet report (Q3 2014). Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, Vkontakte and LiveInternet, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line, Snapchat, YY, LinkedIn, and BBM, all correct as at March 2015; data extrapolated from GlobalWebIndex (Q4 2014). Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Mar 2015); Ericsson Mobility Report (Nov 2014); data extrapolated from GlobalWebIndex (Q4 2014); Akamai’s State of the Internet report (Q3 2014). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report.
  • We Are Social @wearesocialsg • 372 @WEARESOCIAL [email protected] +1 646 661 2128 HTTP://WEARESOCIAL.COM UNITED STATES @WEARESOCIALBR [email protected] +55 11 3032 7086 HTTP://WEARESOCIAL.COM.BR BRASIL @WEARESOCIAL [email protected] +44 (0)20 3195 1700 HTTP://WEARESOCIAL.NET UNITED KINGDOM @WEARESOCIALSG [email protected] +65 6423 1051 HTTP://WEARESOCIAL.SG SINGAPORE GET IN TOUCH WITH OUR TEAMS
  • We Are Social @wearesocialsg • 373 @WEARESOCIALIT [email protected] +39 (0)2 3655 1868 HTTP://WEARESOCIAL.IT ITALIA @WEARESOCIALAU [email protected] +61 (02) 9046 3700 HTTP://WEARESOCIAL.COM.AU AUSTRALIA @WEARESOCIALFR [email protected] +33 (0)1 73 00 32 70 HTTP://WEARESOCIAL.FR FRANCE @WEARESOCIALDE [email protected] +49 (0)89 8099 110 20 HTTP://WEARESOCIAL.DE DEUTSCHLAND GET IN TOUCH WITH OUR TEAMS
  • We Are Social @wearesocialsg • 374 WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT [email protected] FIND OUT MORE AT WEARESOCIAL.SG.
  • We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG [email protected] +65 6423 1051 HTTP://WEARESOCIAL.SG
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  • @wearesocialsg • 1 DIGITAL, SOCIAL, AND MOBILE IN APAC 2015 WE ARE SOCIAL & IAB SINGAPORE’S COMPENDIUM OF ASIA-PACIFIC DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • MARCH 2015
  • @wearesocialsg • 2
  • @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM 01! 30! 02! 03! 07! 08! 09! 04! 05! 06! 10! 11! 12! 13! 17! 18! 19! 14! 15! 16! 20! 21! 22! 23! 27! 28! 29! 24! 25! 26!
  • @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  • @wearesocialsg • 5 JOIN THE DISCUSSION ON TWITTER: @wearesocialsg @iabsg #APACDigital
  • @wearesocialsg • 6 GLOBAL OVERVIEW
  • @wearesocialsg • 7 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.219 MAR 2015 URBANISATION: 53% 3.038 PENETRATION: 42% 2.126 PENETRATION: 29% 3.679 PENETRATION: 51% 1.753 PENETRATION: 24%
  • @wearesocialsg • 8 SHARE OF GLOBAL USERS MAR 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1%
  • @wearesocialsg • 9 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE MAR 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 52%! 69%! 43%! 39%! 19%! 36%! REGIONAL INTERNET PENETRATION FIGURES Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data.
  • @wearesocialsg • 10 MAR 2015 NUMBER OF EMAILS SENT EACH DAY NUMBER OF GOOGLE SEARCHES CONDUCTED EACH DAY NUMBER OF VIDEOS WATCHED ON YOUTUBE EACH DAY NUMBER OF SKYPE CALLS MADE EACH DAY BASED ON AVERAGE DAILY GLOBAL ACTIVITY DAILY INTERNET ACTIVITY BILLION BILLION BILLION MILLION Source: InternetLiveStats Q1 2015 205 3.5 8.4 145
  • @wearesocialsg • 11 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE MAR 2015 29% 59%! 49%! 10%! 18%! 47%! 46%! 43%! 45%! 39%! 5%! 10%! 34%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 12 ACTIVE USERS BY SOCIAL PLATFORM MAR 2015 Sources: extrapolation of Facebook data; latest company statements; Techcrunch; ChinaInternetWatch; TechnInAsia; ExpandedRamblings. MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,415 ! 829 ! 700 ! 629 ! 500 ! 468 ! 300 ! 300 ! 300 ! 300 ! 288 ! 236 ! 230 ! 200 ! 181 ! 167 ! 100 ! 100 ! 93 ! 91 ! FACEBOOK QQ WHATSAPP QZONE FACEBOOK MESSENGER WECHAT SKYPE INSTAGRAM BAIDU TIEBA GOOGLE+ TWITTER VIBER TUMBLR SNAPCHAT LINE SINA WEIBO YY VKONTAKTE LINKEDIN BBM
  • @wearesocialsg • 13 MAR 2015 DAILY SOCIAL MEDIA ACTIVITY BASED ON AVERAGE DAILY GLOBAL ACTIVITY NUMBER OF VIDEO VIEWS EACH DAY ON FACEBOOK NUMBER OF MESSAGES SENT VIA WHATSAPP EACH DAY NUMBER OF TWEETS POSTED TO TWITTER EACH DAY NUMBER OF PHOTOS & VIDEOS UPLOADED TO INSTAGRAM EACH DAY BILLION BILLION MILLION MILLION Sources: Facebook blog; InternetLiveStats 3 30 755 70
  • @wearesocialsg • 14 MAR 2015 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIA EACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP & LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS # # PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: # # Source: extrapolation of Facebook data Q1 2015; company statements. Combined share exceeds 100% due to multi-device usage. 889M 976M 357M 203M 63% 69% 26% 14%
  • @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL MAR 2015 24% 51%! 41%! 8%! 16%! 40%! 30%! 35%! 40%! 34%! 2%! 9%! 29%! ACTIVE ACCOUNTS ON TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 16 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS MAR 2015 98% 100%! 125%! 79%! 123%! 125%! 139%! 97%! 108%! 91%! 113%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 17 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER MAR 2015 Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.68B 51% 7.09B 1.93
  • @wearesocialsg • 18 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39% 77% 23% 7.1B
  • @wearesocialsg • 19 MAR 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD Sources: extrapolated from GSMA Intelligence & Ericsson Mobility Report, Q1 2015. NB: ‘other’ devices account for 300M connections (4%) # # # 2.7B 58% 38% 4.1B 7.1B
  • @wearesocialsg • 20 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND MAR 2015 38% 84%! 57%! 16%! 33%! 85%! 53%! 53%! 83%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS Sources: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • @wearesocialsg • 21 REGIONAL OVERVIEWS
  • @wearesocialsg • 22 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,026 URBANISATION: 45% 1,436 PENETRATION: 36% 1,088 PENETRATION: 27% 3,722 vs. POPULATION: 92% 906 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
  • @wearesocialsg • 23 DIGITAL GROWTH IN APAC ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS HOW DIGITAL USAGE HAS EVOLVED IN ASIA-PACIFIC SINCE JANUARY 2014 MAR 2015 Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 MILLION MILLION MILLION MILLION MILLION +144 +180 +118 +375 +219 +3.7% +14.3% +12.2% +11.2% +31.9%
  • @wearesocialsg • 24 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,136 URBANISATION: 40% 298 PENETRATION: 26% 109 PENETRATION: 10% 900 vs. POPULATION: 79% 93 PENETRATION: 8% DIGITAL IN AFRICA
  • @wearesocialsg • 25 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 980 URBANISATION: 81% 633 PENETRATION: 65% 495 PENETRATION: 50% 1,068 vs. POPULATION: 109% 422 PENETRATION: 43% DIGITAL IN THE AMERICAS
  • @wearesocialsg • 26 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 839 URBANISATION: 72% 584 PENETRATION: 70% 391 PENETRATION: 47% 1,104 vs. POPULATION: 132% 295 PENETRATION: 35% DIGITAL IN EUROPE
  • @wearesocialsg • 27 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 239 URBANISATION: 67% 87 PENETRATION: 36% 43 PENETRATION: 18% 294 vs. POPULATION: 123% 38 PENETRATION: 16% DIGITAL IN THE MIDDLE EAST
  • @wearesocialsg • 28 APAC REGIONAL OVERVIEWS
  • @wearesocialsg • 29 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 28.3 URBANISATION: 89% 25.3 PENETRATION: 89% 16.4 PENETRATION: 58% 35.7 vs. POPULATION: 126% 14.6 PENETRATION: 52% DIGITAL IN AUSTRALIA & NEW ZEALAND
  • @wearesocialsg • 30 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 66.9 URBANISATION: 40% 25.8 PENETRATION: 39% 3.1 PENETRATION: 5% 75.6 vs. POPULATION: 113% 1.4 PENETRATION: 2% DIGITAL IN CENTRAL ASIA
  • @wearesocialsg • 31 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,606 URBANISATION: 59% 829 PENETRATION: 52% 691 PENETRATION: 43% 1,565 vs. POPULATION: 97% 562 PENETRATION: 35% DIGITAL IN EAST ASIA
  • @wearesocialsg • 32 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 10.54 URBANISATION: 22% 1.45 PENETRATION: 14% 1.21 PENETRATION: 11% 6.46 vs. POPULATION: 61% 1.02 PENETRATION: 10% DIGITAL IN THE PACIFIC
  • @wearesocialsg • 33 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 623 URBANISATION: 45% 225 PENETRATION: 36% 209 PENETRATION: 34% 744 vs. POPULATION: 119% 182 PENETRATION: 29% DIGITAL IN SOUTHEAST ASIA
  • @wearesocialsg • 34 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,691 URBANISATION: 31% 329 PENETRATION: 19% 166 PENETRATION: 10% 1,296 vs. POPULATION: 77% 144 PENETRATION: 9% DIGITAL IN SOUTH ASIA
  • @wearesocialsg • 35 APAC INTERNET USAGE
  • @wearesocialsg • 36 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND APAC INTERNET USE MAR 2015 42% 81%! 86%!88%! 47%! 28%! 19%! 51%! 24%! 15%! 45%! 54%! 44%! 66%! 79%! 80%!26%! 21%! 36%! 1%! 89%! 91%! 39%! 6%! Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES
  • @wearesocialsg • 37 APAC INTERNET USE MAR 2015 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 91 % ! 89 % ! 88 % ! 86 % ! 81 % ! 81 % ! 80 % ! 79 % ! 66 % ! 61 % ! 54 % ! 51 % ! 47 % ! 45 % ! 44 % ! 39 % ! 36 % ! 31 % ! 29 % ! 28 % ! 26 % ! 25 % ! 24 % ! 21 % ! 19 % ! 15 % ! 13 % ! 6% ! 5% ! 1% ! < 1% ! NE W Z EA LA ND AU ST RA LIA SO UT H KO RE A JA PA N SI NG AP O RE BR UN EI TA IW AN HO NG K O NG M AL AY SI A M AC AU TH AI LA ND M AL D IV ES C HI NA VI ET NA M PH ILI PP IN ES FIJ I AP AC A VE RA G E NE PA L BH UT AN IN D O NE SI A BA NG LA D ES H C AM BO D IA SR I L AN KA M O NG O LIA IN D IA PA KI ST AN LA O S PA PU A NE W G UI NE A M YA NM AR TI M O R- LE ST E NO RT H KO RE A GLOBAL AVERAGE
  • @wearesocialsg • 38 GROWTH IN INTERNET USERS MAR 2015 Sources: InternetLiveStats, InternetWorldStats, Government data; all Q1 2015. Wikipedia for population data. 41 4% ! 34 6% ! 19 3% ! 47 % ! 47 % ! 29 % ! 26 % ! 22 % ! 22 % ! 20 % ! 20 % ! 20 % ! 18 % ! 17 % ! 14 % ! 14 % ! 13 % ! 13 % ! 12 % ! 12 % ! 12 % ! 10 % ! 10 % ! 10 % ! 9% ! 7% ! 6% ! 5% ! 4% ! [N O CH AN GE ]! [N O CH AN GE ]! C AM BO D IA M YA NM AR PA PU A NE W PA KI ST AN TH AI LA ND BR UN EI TI M O R- LE ST E M O NG O LIA SR I L AN KA BH UT AN NE PA L LA O S PH ILI PP IN ES AU ST RA LIA AP AC A VE RA G E IN D IA VI ET NA M M AL D IV ES SI NG AP O RE BA NG LA D ES H FIJ I HO NG K O NG SO UT H KO RE A C HI NA JA PA N NE W Z EA LA ND TA IW AN M AL AY SI A M AC AU IN D O NE SI A NO RT H KO RE A BASED ON THE CHANGE IN NATIONAL INTERNET INTERNET USER FIGURES SINCE JANUARY 2014
  • @wearesocialsg • 39 APAC INTERNET USE: AGE & GENDER NOV 2014 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only. SHARE OF TOTAL APAC INTERNET USERS AGED 15+, ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK 16%! 17%! 12%! 7%! 4%! 14%! 14%! 9%! 4%! 4%! 15-24 YEARS 25-34 YEARS 35-44 YEARS 45-54 YEARS 55+ YEARS MALE TOTAL: 55.3% FEMALE TOTAL: 44.7% 31%!30%! 21%! 11%! 8%!
  • @wearesocialsg • 40 TIME SPENT ON THE INTERNET MAR 2015 Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use the internet. AVERAGE NUMBER OF HOURS THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE THE INTERNET, AND DO NOT FACTOR NON-USERS 6.3 ! 5.5 ! 5.2 ! 5.1 ! 5.1 ! 5.1 ! 4.7 ! 4.1 ! 3.9 ! 3.4 ! 3.4 ! 3.1 ! PH ILI PP IN ES TH AI LA ND VI ET NA M IN D O NE SI A IN D IA M AL AY SI A SI NG AP O RE AU ST RA LIA C HI NA HO NG K O NG SO UT H KO RE A JA PA N
  • @wearesocialsg • 41 MAR 2015 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: Source: StatCounter, Q1 2015 53% 43% 4% 0% -16% +30% +5% - SHARE OF WEB TRAFFIC: ASIA
  • @wearesocialsg • 42 MAR 2015 SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: Source: StatCounter, Q1 2015 64% 23% 13% 0.1% -10% +30% +15% +22% SHARE OF WEB TRAFFIC: OCEANIA
  • @wearesocialsg • 43 SHARE OF WEB TRAFFIC BY DEVICE MAR 2015 BASED ON EACH DEVICE’S PERCENTAGE SHARE OF TOTAL WEB PAGES SERVED Source: StatCounter, Q1 2015. Note that combined values will not add up to 100% due to access through other devices (e.g. tablets) 90 % ! 73 % ! 73 % ! 70 % ! 68 % ! 67 % ! 67 % ! 67 % ! 66 % ! 64 % ! 64 % ! 63 % ! 60 % ! 57 % ! 56 % ! 53 % ! 53 % ! 50 % ! 50 % ! 50 % ! 47 % ! 46 % ! 45 % ! 45 % ! 42 % ! 41 % ! 31 % ! 29 % ! 25 % ! 12 % ! N/ A! 6% ! 23 % ! 26 % ! 22 % ! 19 % ! 29 % ! 29 % ! 28 % ! 30 % ! 29 % ! 23 % ! 31 % ! 32 % ! 34 % ! 38 % ! 44 % ! 40 % ! 47 % ! 46 % ! 44 % ! 4 9% ! 50 % ! 45 % ! 47 % ! 5 3% ! 57 % ! 68 % ! 70 % ! 73 % ! 87 % ! NO RT H KO RE A C HI NA SO UT H KO RE A PH ILI PP IN ES NE W Z EA LA ND M O NG O LIA VI ET NA M JA PA N FIJ I HO NG K O NG AU ST RA LIA G LO BA L A VE RA G E SI NG AP O RE M AC AU TH AI LA ND BH UT AN M AL AY SI A NE PA L PA KI ST AN TA IW AN IN D O NE SI A M AL D IV ES BR UN EI C AM BO D IA LA O S SR I L AN KA IN D IA BA NG LA D ES H M YA NM AR PA PU A NE W G UI NE A TI M O R- LE ST E DESKTOP & LAPTOP COMPUTERS MOBILE PHONES
  • @wearesocialsg • 44 MOBILE’S SHARE OF WEB: ASIA MAR 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES Source: StatCounter, Q1 2015 4.5%! 9.6%! 18.3%! 26.1%! 38.0%! 43.3%! 2010 2011 2012 2013 2014 2015
  • @wearesocialsg • 45 MOBILE’S SHARE OF WEB: OCEANIA MAR 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES Source: StatCounter, Q1 2015 2.8%! 4.8%! 8.3%! 13.0%! 19.5%! 24.3%! 2010 2011 2012 2013 2014 2015
  • @wearesocialsg • 46 AVERAGE NET CONNECTION SPEEDS MAR 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS Source: Akamai State of the Internet Report, Q3 2014 25 .3! 16 .3! 15 .0! 12 .2! 9.5 ! 7.0 ! 6.9 ! 6.6 ! 4.5 ! 4.1 ! 3.8 ! 3.7 ! 2.5 ! 2.5 ! 2.0 ! SO UT H KO RE A HO NG K O NG JA PA N SI NG AP O RE TA IW AN NE W Z EA LA ND AU ST RA LIA TH AI LA ND G LO BA L AV ER AG E M AL AY SI A C HI NA IN D O NE SI A PH ILI PP IN ES VI ET NA M IN D IA
  • @wearesocialsg • 47 MOST-VISITED WEBSITE CATEGORIES NOV 2014 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only. 98.4%! 98.2%! 93.1%! 91.2%! 90.2%! 89.5%! 87.3%! 80.3%! 77.9%! 77.1%! CORPORATE WEBSITE SERVICE PORTAL ENTERTAINMENT SEARCH / NAVIGATION PROMOTIONAL SERVER MULTIMEDIA DIRECTORIES & RESOURCES SOCIAL MEDIA DOWNLOADS BASED ON WEB USE BY APAC INTERNET USERS AGED 15+ VIA DESKTOP OR LAPTOP COMPUTERS AT HOME OR WORK
  • @wearesocialsg • 48 E-COMMERCE IN APAC MAR 2015 Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] 62 % ! 51 % ! 51 % ! 46 % ! 40 % ! 39 % ! 37 % ! 37 % ! 24 % ! 21 % ! 18 % ! 16 % ! 14 % ! SO UT H KO RE A TA IW AN AU ST RA LIA SI NG AP O RE JA PA N HO NG K O NG C HI NA M AL AY SI A VI ET NA M PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA
  • @wearesocialsg • 49 TOP E-COMMERCE BRANDS IN APAC NOV 2014 Source: comScore MMX, November 2014, APAC. Note that data is based on home or work desktop or laptop computer use only. 47%! 27%! 15%! 11%! 9%! 8%! 7%! 6%! 6%! 5%! ALIBABA.COM 360BUY AMAZON WANGGOU.COM VIP.COM PAIPAI.COM SUNING APPLE.COM GOME WAL-MART BASED ON VISITS TO ANY OF THE COMPANY’S E-COMMERCE PROPERTIES BY INTERNET USERS IN ASIA-PACIFIC COUNTRIES FIGURES REPRESENT THE BRAND’S REACH OF WEB USERS AGED 15+ ACCESSING VIA LAPTOP OR DESKTOP COMPUTERS FROM HOME OR WORK % FIGURES REPRESENT PERCENTAGE OF ALL WEB USERS REACHED
  • @wearesocialsg • 50 APAC SOCIAL MEDIA USAGE
  • @wearesocialsg • 51 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND SOCIAL MEDIA USE MAR 2015 29% 91%! 19%!30%! 46%! 29%! 10%! 59%! 14%! 10%! 33%! 52%! 42%! 56%! 66%! 71%!8%! 37%! 27%! 16%! 58%! 57%! 40%! 4%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • @wearesocialsg • 52 MAR 2015 APAC SOCIAL MEDIA USE # # TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. 1,088 MILLION 27% 906 MILLION 22%
  • @wearesocialsg • 53 SOCIAL MEDIA USE MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION 91 % ! 71 % ! 66 % ! 66 % ! 59 % ! 58 % ! 57 % ! 56 % ! 52 % ! 51 % ! 46 % ! 42 % ! 40 % ! 37 % ! 33 % ! 30 % ! 29 % ! 27 % ! 23 % ! 19 % ! 17 % ! 16 % ! 16 % ! 14 % ! 10 % ! 10 % ! 10 % ! 8% ! 7 % ! 4% ! < 10 % ! SI NG AP O RE TA IW AN BR UN EI HO NG K O NG M AL D IV ES AU ST RA LIA NE W Z EA LA ND M AL AY SI A TH AI LA ND M AC AU C HI NA PH ILI PP IN ES FIJ I M O NG O LIA VI ET NA M SO UT H KO RE A IN D O NE SI A AP AC A VE RA G E BH UT AN JA PA N NE PA L C AM BO D IA TI M O R- LE ST E SR I L AN KA PA KI ST AN LA O S IN D IA BA NG LA D ES H M YA NM AR PA PU A NE W NO RT H KO RE A GLOBAL AVERAGE
  • @wearesocialsg • 54 GROWTH IN SOCIAL MEDIA USERS MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. BASED ON THE CHANGE IN ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY SINCE JANUARY 2014 20 6% ! 14 7% ! 12 8% ! 10 0% ! 72 % ! 62 % ! 56 % ! 53 % ! 50 % ! 50 % ! 44 % ! 42 % ! 40 % ! 38 % ! 31 % ! 24 % ! 23 % ! 1 9% ! 18 % ! 15 % ! 12 % ! 11 % ! 9% ! 9% ! 9% ! 8% ! 8% ! 7% ! 1% ! [N O CH AN GE ]! [N O CH AN GE ]! M YA NM AR TI M O R- LE ST E BA NG LA D ES H C AM BO D IA PA KI ST AN LA O S SI NG AP O RE M O NG O LIA NE PA L VI ET NA M BH UT AN TH AI LA ND SR I L AN KA IN D IA FIJ I PH ILI PP IN ES PA PU A NE W IN D O NE SI A SO UT H KO RE A M AL D IV ES AP AC A VE RA G E TA IW AN HO NG K O NG JA PA N M AL AY SI A NE W Z EA LA ND AU ST RA LIA M AC AU C HI NA BR UN EI NO RT H KO RE A
  • @wearesocialsg • 55 APAC FACEBOOK USE: AGE & GENDER MAR 2015 34 ! 112 ! 53 ! 30 ! 18 ! 19 ! 8 ! 6 ! 26 ! 67 ! 29 ! 19 ! 12 ! 14 ! 6 ! 4 ! 13-17 YEARS 18-24 YEARS 25-29 YEARS 30-34 YEARS 35-39 YEARS 40-49 YEARS 50-59 YEARS 60+ YEARS BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS, IN MILLIONS AGE GROUP ACCOUNTS MALE FEMALE TOTAL APAC 457.4 M 61% 39% 13 – 17 YEARS 60.0 M 57% 43% 18 – 24 YEARS 179.1 M 62% 38% 25 – 29 YEARS 82.2 M 64% 36% 30 – 34 YEARS 48.5 M 61% 39% 35 – 39 YEARS 30.7 M 60% 40% 40 – 49 YEARS 32.9 M 58% 42% 50 – 59 YEARS 14.5 M 56% 44% 60+ YEARS 9.6 M 60% 40% MALE FEMALE Source: We Are Social analysis of Facebook data, Q1 2015
  • @wearesocialsg • 56 FACEBOOK USE BY DEVICE & GENDER MAR 2015 Source: We Are Social analysis of Facebook data, Q1 2015. Cumulative totals will not match Facebook user base due to multi-device use. 196 M ! 68 M ! 22 M ! 133 M ! 46 M ! 22 M ! SMARTPHONE FEATURE PHONE TABLET BASED ON THE NUMBER OF ACTIVE USER ACCOUNTS IN ASIA-PACIFIC ACCESSING VIA EACH DEVICE, IN MILLIONS 60%! 40%! 60%! 40%! 50%! 50%!
  • @wearesocialsg • 57 TIME SPENT ON SOCIAL MEDIA MAR 2015 AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. 3.4! 2.8! 2.6! 2.4! 2.0! 2.0! 1.7! 1.6! 1.5! 1.4! 1.2! 1.0! 0.3! PH ILI PP IN ES M AL AY SI A TH AI LA ND IN D O NE SI A IN D IA VI ET NA M TA IW AN SI NG AP O RE HO NG K O NG C HI NA AU ST RA LIA SO UT H KO RE A JA PA N
  • @wearesocialsg • 58 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MOBILE SOCIAL USE MAR 2015 24% 80%! 17%!27%! 37%! 25%! 9%! 53%! 11%! 9%! 29%! 46%! 36%! 50%! 58%! 62%!7%! 31%! 22%! 14%! 52%! 48%! 35%! 4%! Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • @wearesocialsg • 59 MOBILE SOCIAL MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION 80 % ! 62 % ! 61 % ! 58 % ! 53 % ! 52 % ! 50 % ! 48 % ! 48 % ! 46 % ! 37 % ! 36 % ! 35 % ! 31 % ! 29 % ! 27 % ! 25 % ! 22 % ! 20 % ! 17 % ! 16 % ! 14 % ! 14 % ! 11 % ! 9% ! 9% ! 9% ! 7% ! 7% ! 4% ! < 1% ! SI NG AP O RE TA IW AN BR UN EI HO NG K O NG M AL D IV ES AU ST RA LIA M AL AY SI A NE W Z EA LA ND M AC AU TH AI LA ND C HI NA PH ILI PP IN ES FIJ I M O NG O LIA VI ET NA M SO UT H KO RE A IN D O NE SI A AP AC A VE RA G E BH UT AN JA PA N NE PA L TI M O R- LE ST E C AM BO D IA SR I L AN KA LA O S PA KI ST AN IN D IA BA NG LA D ES H M YA NM AR PA PU A NE W NO RT H KO RE A GLOBAL AVERAGE
  • @wearesocialsg • 60 GROWTH IN MOBILE SOCIAL USERS MAR 2015 Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 20 4% ! 13 2% ! 12 9% ! 11 3% ! 10 8% ! 72 % ! 70 % ! 64 % ! 57 % ! 57 % ! 53 % ! 53 % ! 52 % ! 50 % ! 50 % ! 36 % ! 36 % ! 32 % ! 26 % ! 23 % ! 23 % ! 2 0% ! 18 % ! 17 % ! 16 % ! 15 % ! 15 % ! 15 % ! 13 % ! 11 % ! [N O CH AN GE ]! M YA NM AR BA NG LA D ES H TI M O R- LE ST E PA KI ST AN C AM BO D IA LA O S M O NG O LIA BH UT AN NE PA L SI NG AP O RE VI ET NA M SR I L AN KA FIJ I IN D IA PH ILI PP IN ES TH AI LA ND M AL D IV ES AP AC A VE RA G E C HI NA IN D O NE SI A SO UT H KO RE A TA IW AN M AL AY SI A PA PU A NE W NE W Z EA LA ND M AC AU AU ST RA LIA JA PA N NO RT H KO RE A HO NG K O NG BR UN EI BASED ON THE GROWTH IN ACTIVE MOBILE SOCIAL ACCOUNTS ON EACH COUNTRY’S MOST ACTIVE SOCIAL PLATFORM
  • @wearesocialsg • 61 APAC MOBILE PHONE USAGE
  • @wearesocialsg • 62 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MOBILE USE MAR 2015 98% 152%! 123%!109%! 95%! 121%! 75%! 197%! 135%! 79%! 141%! 150%! 113%! 137%! 175%! 139%!77%! 103%! 92%! 71%! 126%! 125%! 116%! 49%! Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
  • @wearesocialsg • 63 MOBILE CONNECTIONS MAR 2015 Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS GLOBAL AVERAGE 26 9% ! 19 7% ! 17 5% ! 15 7% ! 15 2% ! 15 0% ! 14 1% ! 13 9% ! 13 7% ! 13 5% ! 12 6% ! 12 6% ! 12 5% ! 12 3% ! 12 1% ! 11 6% ! 11 3% ! 10 9% ! 10 3% ! 10 3% ! 95 % ! 92 % ! 90 % ! 79 % ! 77 % ! 75 % ! 75 % ! 71 % ! 49 % ! 26 % ! 11 % ! M AC AU M AL D IV ES HO NG K O NG C AM BO D IA SI NG AP O RE TH AI LA ND VI ET NA M TA IW AN M AL AY SI A SR I L AN KA AU ST RA LIA BR UN EI NE W Z EA LA ND JA PA N IN D O NE SI A FIJ I PH ILI PP IN ES SO UT H KO RE A M O NG O LIA LA O S C HI NA AP AC A VE RA G E NE PA L PA KI ST AN BA NG LA D ES H BH UT AN IN D IA TI M O R- LE ST E PA PU A NE W M YA NM AR NO RT H KO RE A
  • @wearesocialsg • 64 GROWTH IN MOBILE CONNECTIONS MAR 2015 Source: GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. 14 4% ! 65 % ! 39 % ! 39 % ! 35 % ! 33 % ! 27 % ! 23 % ! 20 % ! 16 % ! 16 % ! 15 % ! 15 % ! 12 % ! 11 % ! 11 % ! 10 % ! 9% ! 8 % ! 8% ! 7% ! 6% ! 5% ! 5% ! 4% ! 3% ! 2% ! 1% ! - 4 % ! - 8 % ! - 2 3% ! M YA NM AR NO RT H KO RE A NE PA L TI M O R- LE ST E SR I L AN KA PA PU A NE W G UI NE A C AM BO D IA AU ST RA LIA M AL D IV ES FIJ I NE W Z EA LA ND TH AI LA ND PA KI ST AN JA PA N AP AC A VE RA G E TA IW AN BA NG LA D ES H IN D O NE SI A LA O S C HI NA PH ILI PP IN ES IN D IA BR UN EI M AC AU SO UT H KO RE A SI NG AP O RE BH UT AN M AL AY SI A VI ET NA M M O NG O LIA HO NG K O NG BASED ON THE CHANGE IN MOBILE CONNECTIONS IN EACH COUNTRY SINCE JANUARY 2014
  • @wearesocialsg • 65 PRE-PAY vs. POST-PAY CONNECTIONS MAR 2015 PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS Source: GSMA Intelligence, Q4 2014. 10 0% ! 99 % ! 99 % ! 98 % ! 97 % ! 97 % ! 97 % ! 97 % ! 97 % ! 96 % ! 96 % ! 95 % ! 94 % ! 94 % ! 91 % ! 89 % ! 86 % ! 86 % ! 85 % ! 83 % ! 79 % ! 77 % ! 77 % ! 64 % ! 64 % ! 42 % ! 42 % ! 35 % ! 14 % ! 6% ! 1% ! 0% ! 1% ! 1% ! 2% ! 3% ! 3% ! 3% ! 3% ! 3% ! 4% ! 4% ! 5% ! 6% ! 6% ! 9% ! 11 % ! 14 % ! 14 % ! 15 % ! 17 % ! 21 % ! 23 % ! 23 % ! 36 % ! 36 % ! 58 % ! 58 % ! 6 5% ! 86 % ! 94 % ! 99 % ! NO RT H KO RE A IN D O NE SI A M YA NM AR LA O S BA NG LA D ES H M O NG O LIA NE PA L PA KI ST AN TI M O R- LE ST E BH UT AN PH ILI PP IN ES IN D IA C AM BO D IA FIJ I SR I L AN KA VI ET NA M M AL D IV ES TH AI LA ND PA PU A NE W G UI NE A BR UN EI C HI NA M AL AY SI A AP AC A VE RA G E M AC AU NE W Z EA LA ND HO NG K O NG SI NG AP O RE AU ST RA LIA TA IW AN SO UT H KO RE A JA PA N
  • @wearesocialsg • 66 AVERAGE MOBILE NET SPEEDS MAR 2015 Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18 .2! 9.1 ! 6.7 ! 6.2 ! 6.0 ! 3.9 ! 3.5 ! 3.3 ! 2.8 ! 2.6 ! 2.5 ! 1.7 ! 1 .5! 1.1 ! SO UT H KO RE A SI NG AP O RE JA PA N C HI NA HO NG K O NG AU ST RA LIA TA IW AN NE W Z EA LA ND TH AI LA ND SR I L AN KA M AL AY SI A IN D IA PA KI ST AN VI ET NA M
  • @wearesocialsg • 67 MOBILE COMMERCE MAR 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37 % ! 27 % ! 27 % ! 23 % ! 23 % ! 19 % ! 15 % ! 15 % ! 11 % ! 11 % ! 9% ! 9% ! 6% ! SO UT H KO RE A TA IW AN C HI NA SI NG AP O RE HO NG K O NG M AL AY SI A VI ET NA M AU ST RA LIA PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA JA PA N
  • @wearesocialsg • 68 GLOBAL AVERAGE: INDIA CHINA SOUTH KOREA JAPAN SINGAPORE INDONESIA MALDIVES SRI LANKA PAKISTAN PHILIPPINES TAIWAN HONG KONG BANGLADESH MONGOLIA MALAYSIA VIETNAM APAC AVERAGE TIMOR- LESTE AUSTRALIA NEW ZEALAND FIJI PAPUA NEW GUINEA THAILAND MOBILE BROADBAND USE MAR 2015 38% 106%! 118%!108%! 44%! 41%! 8%! 41%! 34%! 3%! 37%! 112%! 48%! 78%! 122%! 118%!5%! 35%! 33%! 1%! 114%! 92%! 38%! 8%! Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
  • @wearesocialsg • 69 MOBILE BROADBAND MAR 2015 26 4% ! 12 2% ! 11 8% ! 11 8% ! 11 4% ! 11 2% ! 10 8% ! 10 6% ! 92 % ! 78 % ! 54 % ! 48 % ! 44 % ! 41 % ! 41 % ! 38 % ! 37 % ! 35 % ! 34 % ! 33 % ! 31 % ! 22 % ! 22 % ! 12 % ! 11 % ! 9% ! 8% ! 8% ! 5% ! 3% ! 1% ! M AC AU HO NG K O NG TA IW AN JA PA N AU ST RA LIA TH AI LA ND SO UT H KO RE A SI NG AP O RE NE W Z EA LA ND M AL AY SI A BR UN EI PH ILI PP IN ES C HI NA M AL D IV ES IN D O NE SI A FIJ I VI ET NA M M O NG O LIA SR I L AN KA AP AC A VE RA G E C AM BO D IA BH UT AN LA O S M YA NM AR NO RT H KO RE A NE PA L IN D IA PA PU A NE W BA NG LA D ES H PA KI ST AN TI M O R- LE ST E Source: Based on data from GSMA Intelligence, Q4 2014. Note that figures are based on mobile connections, not unique mobile users. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION GLOBAL AVERAGE
  • @wearesocialsg • 70 APAC COUNTRY SNAPSHOTS
  • @wearesocialsg • 71 AUSTRALIA
  • @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.76 URBANISATION: 89% 21.18 PENETRATION: 89% 13.80 PENETRATION: 58% 30.00 vs. POPULATION: 126% 12.40 PENETRATION: 52% DIGITAL IN AUSTRALIA
  • @wearesocialsg • 73 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +8% +23% +15% SINCE JAN 2014
  • @wearesocialsg • 74 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
  • @wearesocialsg • 75 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
  • @wearesocialsg • 76 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 64% 23% 13% 0.1% -10% +32% +12% +43%
  • @wearesocialsg • 77 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 13.8M 58% 12.4M 52%
  • @wearesocialsg • 78 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 12%! 10%! 10%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN WHATSAPP TUMBLR
  • @wearesocialsg • 79 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 126% 90% 35% 65% 30.0M
  • @wearesocialsg • 80 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 28% 16% 16% 26%
  • @wearesocialsg • 81 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 50% 51% 20% 15%
  • @wearesocialsg • 82 BANGLADESH
  • @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 157.9 URBANISATION: 28% 40.8 PENETRATION: 26% 13.2 PENETRATION: 8% 121.6 vs. POPULATION: 77% 11.6 PENETRATION: 7% DIGITAL IN BANGLADESH
  • @wearesocialsg • 84 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +128% +10% +132% SINCE JAN 2014
  • @wearesocialsg • 85 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 29% 70% 1% 0% +1% -1% +18% -
  • @wearesocialsg • 86 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 13.2M 8% 11.6M 7%
  • @wearesocialsg • 87 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 77% 6% 97% 3% 121.6M
  • @wearesocialsg • 88 BHUTAN
  • @wearesocialsg • 89 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 758 URBANISATION: 36% 219 PENETRATION: 29% 176 PENETRATION: 23% 570 vs. POPULATION: 75% 154 PENETRATION: 20% DIGITAL IN BHUTAN
  • @wearesocialsg • 90 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +20% +44% +2% +64% SINCE JAN 2014
  • @wearesocialsg • 91 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 53% 44% 3% 0% -15% +26% +20% -
  • @wearesocialsg • 92 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 176K 23% 154K 20%
  • @wearesocialsg • 93 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 29% 96% 4% 570K
  • @wearesocialsg • 94 BRUNEI DARUSSALAM
  • @wearesocialsg • 95 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 393 URBANISATION: 76% 319 PENETRATION: 81% 260 PENETRATION: 66% 495 vs. POPULATION: 126% 240 PENETRATION: 61% DIGITAL IN BRUNEI DARUSSALAM
  • @wearesocialsg • 96 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +29% 0% +5% 0% SINCE JAN 2014
  • @wearesocialsg • 97 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 45% 10% ~0% -10% +11% +2% -25%
  • @wearesocialsg • 98 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 260K 66% 240K 61%
  • @wearesocialsg • 99 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 126% 43% 83% 17% 495K
  • @wearesocialsg • 100 CAMBODIA
  • @wearesocialsg • 101 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 15.41 URBANISATION: 20% 3.80 PENETRATION: 25% 2.40 PENETRATION: 16% 24.20 vs. POPULATION: 157% 2.20 PENETRATION: 14% DIGITAL IN CAMBODIA
  • @wearesocialsg • 102 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +414% +100% +27% +108% SINCE JAN 2014
  • @wearesocialsg • 103 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 47% 8% 0% -14% +14% +21% -
  • @wearesocialsg • 104 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.40M 16% 2.20M 14%
  • @wearesocialsg • 105 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 157% 20% 94% 6% 24.2M
  • @wearesocialsg • 106 CHINA
  • @wearesocialsg • 107 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1.369 URBANISATION: 54% 649 PENETRATION: 47% 629 PENETRATION: 46% 1.300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN CHINA BILLION BILLION
  • @wearesocialsg • 108 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +1% +8% +26% SINCE JAN 2014
  • @wearesocialsg • 109 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
  • @wearesocialsg • 110 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 649M 47% 571M 42%
  • @wearesocialsg • 111 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 23% 3% 0% -17% +152% +26% -
  • @wearesocialsg • 112 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 629M 46% 506M 37%
  • @wearesocialsg • 113 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 31%! 26%! 25%! 21%! 19%! 15%! 13%! 10%! 9%! 9%! WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+ FACEBOOK KAIXIN
  • @wearesocialsg • 114 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 95% 46% 79% 21% 1.3B
  • @wearesocialsg • 115 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 27% 25% 19% 17%
  • @wearesocialsg • 116 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 30% 38% 25% 27%
  • @wearesocialsg • 117 FIJI
  • @wearesocialsg • 118 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 859 URBANISATION: 52% 335 PENETRATION: 39% 340 PENETRATION: 40% 1.00 vs. POPULATION: 116% 300 PENETRATION: 35% DIGITAL IN FIJI MILLION
  • @wearesocialsg • 119 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +31% +16% +52% SINCE JAN 2014
  • @wearesocialsg • 120 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 66% 30% 4% 0% -4% +16% -23% -
  • @wearesocialsg • 121 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 340K 40% 300K 35%
  • @wearesocialsg • 122 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 116% 33% 94% 6% 1.0M
  • @wearesocialsg • 123 HONG KONG
  • @wearesocialsg • 124 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.26 URBANISATION: 100% 5.75 PENETRATION: 79% 4.80 PENETRATION: 66% 12.70 vs. POPULATION: 175% 4.20 PENETRATION: 58% DIGITAL IN HONG KONG
  • @wearesocialsg • 125 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +9% -23% +11% SINCE JAN 2014
  • @wearesocialsg • 126 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
  • @wearesocialsg • 127 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
  • @wearesocialsg • 128 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 64% 29% 7% 0% -13% +55% -11% -
  • @wearesocialsg • 129 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 4.80M 66% 4.20M 58%
  • @wearesocialsg • 130 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+ INSTAGRAM TWITTER SINA WEIBO
  • @wearesocialsg • 131 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 175% 70% 42% 58% 12.7M
  • @wearesocialsg • 132 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 29% 32% 26% 27%
  • @wearesocialsg • 133 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 39% 25% 22%
  • @wearesocialsg • 134 INDIA
  • @wearesocialsg • 135 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1.268 URBANISATION: 31% 243 PENETRATION: 19% 124 PENETRATION: 10% 946 vs. POPULATION: 75% 108 PENETRATION: 9% DIGITAL IN INDIA BILLION
  • @wearesocialsg • 136 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +38% +6% +50% SINCE JAN 2014
  • @wearesocialsg • 137 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
  • @wearesocialsg • 138 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 243M 19% 200M 16%
  • @wearesocialsg • 139 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 31% 68% 1% 0% -10% +5% +12% -
  • @wearesocialsg • 140 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 124M 10% 108M 9%
  • @wearesocialsg • 141 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%! WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT LINKEDIN PINTEREST VIBER
  • @wearesocialsg • 142 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 11% 95% 5% 946M
  • @wearesocialsg • 143 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 10% 9% 8% 8% 9%
  • @wearesocialsg • 144 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 13% 14% 9% 9%
  • @wearesocialsg • 145 INDONESIA
  • @wearesocialsg • 146 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7 PENETRATION: 28% 74.0 PENETRATION: 29% 308.2 vs. POPULATION: 121% 64.0 PENETRATION: 25% DIGITAL IN INDONESIA
  • @wearesocialsg • 147 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +19% +9% +23% SINCE JAN 2014
  • @wearesocialsg • 148 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
  • @wearesocialsg • 149 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
  • @wearesocialsg • 150 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 47% 49% 4% 0% -23% +38% +5% -
  • @wearesocialsg • 151 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 74.0M 29% 64.0M 25%
  • @wearesocialsg • 152 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%! FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SKYPE PINTEREST LINE
  • @wearesocialsg • 153 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 121% 34% 99% 1% 308M
  • @wearesocialsg • 154 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 11% 11% 10% 9% 16%
  • @wearesocialsg • 155 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 17% 12% 9%
  • @wearesocialsg • 156 JAPAN
  • @wearesocialsg • 157 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 127.0 URBANISATION: 91% 109.6 PENETRATION: 86% 24.0 PENETRATION: 19% 155.6 vs. POPULATION: 123% 22.0 PENETRATION: 17% DIGITAL IN JAPAN
  • @wearesocialsg • 158 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +9% +12% +15% SINCE JAN 2014
  • @wearesocialsg • 159 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 07M 0H 59M 0H 40M 2H 17M
  • @wearesocialsg • 160 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 109.6M 86% 43.6M 34%
  • @wearesocialsg • 161 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 28% 5% 0.2% -10% +33% +19% -29%
  • @wearesocialsg • 162 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 24.0M 19% 22.0M 17%
  • @wearesocialsg • 163 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 16%! 13%! 4%! 3%! 2%! 2%! 1%! 1%! 1%!
  • @wearesocialsg • 164 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 123% 96% 1% 99% 156M
  • @wearesocialsg • 165 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 5% 8% 7% 10% 5%
  • @wearesocialsg • 166 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 43% 40% 11% 6%
  • @wearesocialsg • 167 LAOS
  • @wearesocialsg • 168 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 6.80 URBANISATION: 34% 850 PENETRATION: 13% 680 PENETRATION: 10% 7.00 vs. POPULATION: 103% 620 PENETRATION: 9% DIGITAL IN LAOS MILLION MILLION
  • @wearesocialsg • 169 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +20% +62% +8% +72% SINCE JAN 2014
  • @wearesocialsg • 170 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 42% 53% 5% 0% -13% +16% -16% -
  • @wearesocialsg • 171 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 680K 10% 620K 9%
  • @wearesocialsg • 172 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 103% 21% 98% 2% 7.00M
  • @wearesocialsg • 173 MACAU
  • @wearesocialsg • 174 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 631 URBANISATION: 100% 387 PENETRATION: 61% 320 PENETRATION: 51% 1.700 vs. POPULATION: 269 % 300 PENETRATION: 48% DIGITAL IN MACAU MILLION
  • @wearesocialsg • 175 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +4% +7% +5% +15% SINCE JAN 2014
  • @wearesocialsg • 176 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 57% 34% 8% ~0% -20% +65% +7% +100%
  • @wearesocialsg • 177 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 320K 51% 300 48%
  • @wearesocialsg • 178 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 269% 98% 64% 36% 1.70M
  • @wearesocialsg • 179 MALAYSIA
  • @wearesocialsg • 180 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 30.51 URBANISATION: 73% 20.14 PENETRATION: 66% 17.00 PENETRATION: 56% 41.80 vs. POPULATION: 137% 15.40 PENETRATION: 50% DIGITAL IN MALAYSIA
  • @wearesocialsg • 181 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +9% +1% +18% SINCE JAN 2014
  • @wearesocialsg • 182 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 39M 3H 27M 2H 24M
  • @wearesocialsg • 183 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 20.1M 66% 16.5M 54%
  • @wearesocialsg • 184 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 53% 40% 7% 0% -22% +58% - -
  • @wearesocialsg • 185 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 17.0M 56% 15.4M 50%
  • @wearesocialsg • 186 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 38%! 32%! 29%! 21%! 19%! 18%! 15%! 13%! 11%! 10%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ WECHAT TWITTER INSTAGRAM SKYPE LINKEDIN PINTEREST
  • @wearesocialsg • 187 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 137% 57% 77% 23% 41.8M
  • @wearesocialsg • 188 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 27% 24% 22% 31%
  • @wearesocialsg • 189 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 39% 37% 24% 18%
  • @wearesocialsg • 190 MALDIVES
  • @wearesocialsg • 191 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 341 URBANISATION: 41% 174 PENETRATION: 51% 200 PENETRATION: 59% 673 vs. POPULATION: 197% 182 PENETRATION: 53% DIGITAL IN THE MALDIVES
  • @wearesocialsg • 192 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +13% +15% +20% +36% SINCE JAN 2014
  • @wearesocialsg • 193 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 46% 50% 4% 0% -18% +28% -18% -
  • @wearesocialsg • 194 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 200K 59% 182K 53%
  • @wearesocialsg • 195 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 197% 21% 86% 14% 673K
  • @wearesocialsg • 196 MONGOLIA
  • @wearesocialsg • 197 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 3.00 URBANISATION: 69% 636 PENETRATION: 21% 1.10 PENETRATION: 37% 3.10 vs. POPULATION: 103% 920 PENETRATION: 31% DIGITAL IN MONGOLIA MILLION MILLION MILLION
  • @wearesocialsg • 198 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +22% +53% -8% +70% SINCE JAN 2014
  • @wearesocialsg • 199 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 29% 4% 0% -15% +66% +3% -
  • @wearesocialsg • 200 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 1.10M 37% 0.92M 31%
  • @wearesocialsg • 201 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 103% 34% 97% 3% 3.10M
  • @wearesocialsg • 202 MYANMAR
  • @wearesocialsg • 203 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 51.42 URBANISATION: 33% 2.60 PENETRATION: 5% 3.80 PENETRATION: 7% 13.30 vs. POPULATION: 26% 3.40 PENETRATION: 7% DIGITAL IN MYANMAR
  • @wearesocialsg • 204 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +346% +206% +144% +204% SINCE JAN 2014
  • @wearesocialsg • 205 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 25% 73% 3% 0% -48% +49% -27% -
  • @wearesocialsg • 206 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 3.80M 7% 3.40M 7%
  • @wearesocialsg • 207 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 26% 48% 99% 1% 13.3M
  • @wearesocialsg • 208 NEPAL
  • @wearesocialsg • 209 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 28.04 URBANISATION: 31% 8.78 PENETRATION: 31% 4.80 PENETRATION: 17% 25.20 vs. POPULATION: 90% 4.40 PENETRATION: 16% DIGITAL IN NEPAL
  • @wearesocialsg • 210 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +20% +50% +39% +57% SINCE JAN 2014
  • @wearesocialsg • 211 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 47% 2% 0% -14% +20% +16% -
  • @wearesocialsg • 212 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 4.80M 17% 4.40M 16%
  • @wearesocialsg • 213 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 90% 10% 97% 3% 25.2M
  • @wearesocialsg • 214 NEW ZEALAND
  • @wearesocialsg • 215 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4.57 URBANISATION: 86% 4.16 PENETRATION: 91% 2.60 PENETRATION: 57% 5.70 vs. POPULATION: 125% 2.20 PENETRATION: 48% DIGITAL IN NEW ZEALAND
  • @wearesocialsg • 216 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +7% +8% +16% +16% SINCE JAN 2014
  • @wearesocialsg • 217 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 68% 19% 13% 0.2% -10% +34% +30% -18%
  • @wearesocialsg • 218 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.60M 57% 2.20M 48%
  • @wearesocialsg • 219 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 125% 74% 64% 36% 5.70M
  • @wearesocialsg • 220 NORTH KOREA
  • @wearesocialsg • 221 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 25.16 URBANISATION: 60% 8.0 PENETRATION:
  • @wearesocialsg • 222 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% -2% +65% +13% SINCE JAN 2014
  • @wearesocialsg • 223 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 90% 6% 5% 0% -1% +69% -19% -
  • @wearesocialsg • 224 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 8.0K 0.03% 5.2K 0.02%
  • @wearesocialsg • 225 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 11% 100% 100% 0% 2.80M
  • @wearesocialsg • 226 PAKISTAN
  • @wearesocialsg • 227 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 189.1 URBANISATION: 36% 29.1 PENETRATION: 15% 19.6 PENETRATION: 10% 149.2 vs. POPULATION: 79% 16.2 PENETRATION: 9% DIGITAL IN PAKISTAN
  • @wearesocialsg • 228 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +47% +72% +15% +113% SINCE JAN 2014
  • @wearesocialsg • 229 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 46% 3% 0% -16% +24% +13% -
  • @wearesocialsg • 230 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 19.6M 10% 16.2M 9%
  • @wearesocialsg • 231 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 79% 4% 97% 3% 149.2M
  • @wearesocialsg • 232 PAPUA NEW GUINEA
  • @wearesocialsg • 233 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.40 URBANISATION: 13% 426 PENETRATION: 6% 320 PENETRATION: 4% 3.60 vs. POPULATION: 49% 280 PENETRATION: 4% DIGITAL IN PAPUA NEW GUINEA MILLION MILLION
  • @wearesocialsg • 234 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +193% +23% +33% +17% SINCE JAN 2014
  • @wearesocialsg • 235 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 12% 87% 1% 0% +50% -5% +66% -
  • @wearesocialsg • 236 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 320K 4% 280K 4%
  • @wearesocialsg • 237 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 49% 16% 85% 15% 3.60M
  • @wearesocialsg • 238 THE PHILIPPINES
  • @wearesocialsg • 239 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 101.1 URBANISATION: 49% 44.2 PENETRATION: 44% 42.0 PENETRATION: 42% 114.6 vs. POPULATION: 113% 36.0 PENETRATION: 36% DIGITAL IN THE PHILIPPINES
  • @wearesocialsg • 240 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +18% +24% +7% +50% SINCE JAN 2014
  • @wearesocialsg • 241 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 6H 17M 3H 19M 4H 15M 2H 47M
  • @wearesocialsg • 242 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 44.2M 44% 32.0M 32%
  • @wearesocialsg • 243 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 22% 8% 0% -15% +82% +31% -
  • @wearesocialsg • 244 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 42.0M 42% 36.0M 36%
  • @wearesocialsg • 245 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 21%! 20%! 17%! 13%! 13%! 12%! 9%! 8%! 7%! 6%! FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER VIBER PINTEREST INSTAGRAM LINKEDIN KAKAO TALK
  • @wearesocialsg • 246 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 113% 42% 96% 4% 115M
  • @wearesocialsg • 247 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 14% 15% 13% 19%
  • @wearesocialsg • 248 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 24% 21% 15% 11%
  • @wearesocialsg • 249 SINGAPORE
  • @wearesocialsg • 250 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 5.47 URBANISATION: 100% 4.45 PENETRATION: 81% 5.00 PENETRATION: 91% 8.30 vs. POPULATION: 152% 4.40 PENETRATION: 80% DIGITAL IN SINGAPORE
  • @wearesocialsg • 251 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +56% +3% +57% SINCE JAN 2014
  • @wearesocialsg • 252 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 41M 2H 18M 2H 27M 1H 53M
  • @wearesocialsg • 253 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 4.45M 81% 3.54M 65%
  • @wearesocialsg • 254 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 60% 32% 8% 0% -5% +16% -13% -
  • @wearesocialsg • 255 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 5.0M 91% 4.4M 80%
  • @wearesocialsg • 256 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 46%! 39%! 24%! 15%! 15%! 14%! 14%! 14%! 13%! 11%! WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER SKYPE GOOGLE+ INSTAGRAM LINKEDIN WECHAT LINE
  • @wearesocialsg • 257 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 152% 70% 42% 58% 8.30M
  • @wearesocialsg • 258 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 33% 26% 26% 32%
  • @wearesocialsg • 259 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 46% 28% 23%
  • @wearesocialsg • 260 SOUTH KOREA
  • @wearesocialsg • 261 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 51.34 URBANISATION: 92% 45.31 PENETRATION: 88% 15.40 PENETRATION: 30% 56.00 vs. POPULATION: 109% 14.00 PENETRATION: 27% DIGITAL IN SOUTH KOREA
  • @wearesocialsg • 262 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +18% +4% +23% SINCE JAN 2014
  • @wearesocialsg • 263 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 22M 1H 47M 1H 16M 2H 13M
  • @wearesocialsg • 264 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 45.3M 88% 32.4M 63%
  • @wearesocialsg • 265 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 26% 1% 0% +1% -4% +13% -
  • @wearesocialsg • 266 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 15.4M 30% 14.0M 27%
  • @wearesocialsg • 267 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 38%! 26%! 16%! 13%! 9%! 8%! 6%! 6%! 6%! 5%! KAKAO TALK FACEBOOK FACEBOOK MESSENGE TWITTER LINE GOOGLE+ PINTEREST INSTAGRAM LINKEDIN TUMBLR
  • @wearesocialsg • 268 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 109% 99% 6% 94% 56.0M
  • @wearesocialsg • 269 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 26% 38% 29% 29% 26%
  • @wearesocialsg • 270 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 58% 61% 40% 37%
  • @wearesocialsg • 271 SRI LANKA
  • @wearesocialsg • 272 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 20.36 URBANISATION: 15% 4.79 PENETRATION: 24% 2.80 PENETRATION: 14% 27.40 vs. POPULATION: 135% 2.20 PENETRATION: 11% DIGITAL IN SRI LANKA
  • @wearesocialsg • 273 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +22% +40% +35% +53% SINCE JAN 2014
  • @wearesocialsg • 274 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 41% 57% 2% 0% -4% +2% +47% -
  • @wearesocialsg • 275 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 2.80M 14% 2.20M 11%
  • @wearesocialsg • 276 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 25% 91% 9% 27.4M
  • @wearesocialsg • 277 TAIWAN
  • @wearesocialsg • 278 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.44 URBANISATION: 78% 18.69 PENETRATION: 80% 16.60 PENETRATION: 71% 32.60 vs. POPULATION: 139% 14.60 PENETRATION: 62% DIGITAL IN TAIWAN
  • @wearesocialsg • 279 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +6% +11% +11% +20% SINCE JAN 2014
  • @wearesocialsg • 280 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 32M 2H 46M 2H 12M 1H 59M
  • @wearesocialsg • 281 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 18.7M 80% 14.1M 60%
  • @wearesocialsg • 282 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 50% 44% 6% 0% -26% +68% -6% -
  • @wearesocialsg • 283 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 16.6M 71% 14.6M 62%
  • @wearesocialsg • 284 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 25%! 17%! 16%! 10%! 9%! 6%! 6%! 5%! FACEBOOK LINE FACEBOOK MESSENGE GOOGLE+ SKYPE WECHAT TWITTER WHATSAPP INSTAGRAM PLURK
  • @wearesocialsg • 285 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 139% 85% 14% 86% 32.6M
  • @wearesocialsg • 286 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 26% 31% 31% 31%
  • @wearesocialsg • 287 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 50% 51% 29% 27%
  • @wearesocialsg • 288 THAILAND
  • @wearesocialsg • 289 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 64.9 URBANISATION: 34% 35.0 PENETRATION: 54% 34.0 PENETRATION: 52% 97.0 vs. POPULATION: 150% 30.0 PENETRATION: 46% DIGITAL IN THAILAND
  • @wearesocialsg • 290 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +47% +42% +15% +36% SINCE JAN 2014
  • @wearesocialsg • 291 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 27M 4H 06M 3H 46M 2H 46M
  • @wearesocialsg • 292 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 35.0M 54% 25.9M 40%
  • @wearesocialsg • 293 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 38% 7% 0% -17% +52% -14% -
  • @wearesocialsg • 294 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 34.0M 52% 30.0M 46%
  • @wearesocialsg • 295 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 18%! 15%! 14%! 11%! 11%! 9%! 8%! 7%! 7%! FACEBOOK GOOGLE+ TWITTER INSTAGRAM FACEBOOK MESSENGER LINE PINTEREST LINKEDIN BADOO MYSPACE
  • @wearesocialsg • 296 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 150% 75% 86% 14% 97.0M
  • @wearesocialsg • 297 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 20% 21% 19% 21%
  • @wearesocialsg • 298 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 32% 22% 19%
  • @wearesocialsg • 299 TIMOR-LESTE
  • @wearesocialsg • 300 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS THOUSAND THOUSAND THOUSAND THOUSAND THOUSAND Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1.212 URBANISATION: 28% 13 PENETRATION: 1% 188 PENETRATION: 16% 861 vs. POPULATION: 71% 174 PENETRATION: 14% DIGITAL IN TIMOR-LESTE MILLION
  • @wearesocialsg • 301 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +26% +147% +39% +129% SINCE JAN 2014
  • @wearesocialsg • 302 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 188K 16% 174K 14%
  • @wearesocialsg • 303 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 71% 1% 97% 3% 861K
  • @wearesocialsg • 304 VIETNAM
  • @wearesocialsg • 305 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE SOCIAL PLATFORM IN THE COUNTRY, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS MAR 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION Sources: Wikipedia; InternetLiveStats, InternetWorldStats, Government data; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 90.7 URBANISATION: 31% 41.0 PENETRATION: 45% 30.0 PENETRATION: 33% 128.3 vs. POPULATION: 141% 26.0 PENETRATION: 29% DIGITAL IN VIETNAM
  • @wearesocialsg • 306 MAR 2015 DIGITAL GROWTH TRENDS GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS Sources: InternetLiveStats, InternetWorldStats, Govt. data; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +13% +50% -4% +53% SINCE JAN 2014
  • @wearesocialsg • 307 MAR 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 10M 2H 41M 3H 04M 1H 48M
  • @wearesocialsg • 308 MAR 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # Sources: InternetLiveStats, InternetWorldStats, Govt. data, all Q1 2015; GlobalWebIndex, Q4 2014 (survey). Wikipedia for population data. 41.0M 45% 33.4M 37%
  • @wearesocialsg • 309 MAR 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGES SERVED: LAPTOPS & DESKTOPS SHARE OF WEB PAGES SERVED: MOBILE PHONES SHARE OF WEB PAGES SERVED: TABLETS SHARE OF WEB PAGES SERVED: OTHER DEVICES Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 29% 4% 0% -13% +50% +4% -
  • @wearesocialsg • 310 MAR 2015 SOCIAL MEDIA USE # # Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION 30.0M 33% 26.0M 29%
  • @wearesocialsg • 311 MAR 2015 TOP ACTIVE SOCIAL PLATFORMS Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 22%! 15%! 14%! 13%! 9%! 8%! 5%! 5%! 5%! 4%! FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER TWITTER PINTEREST LINKEDIN INSTAGRAM BADOO
  • @wearesocialsg • 312 MAR 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 141% 26% 89% 11% 128M
  • @wearesocialsg • 313 MAR 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 14% 19% 17% 23%
  • @wearesocialsg • 314 MAR 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 25% 19% 16%
  • @wearesocialsg • 315 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSMAP15
  • @wearesocialsg • 316 THE IAB: EDUCATING, ENABLING, INSPIRING AND ELEVATING THE DIGITAL INDUSTRY The IAB Singapore represents a global industry composed of Publishers, Platforms, Ad-Technology companies, Digital and Social agencies operating in South East Asia. The Association and its members truly represent the evolving Digital Ecosystem in this market. Established in 2010, the IAB Singapore plays a leading role in raising the profile, positive perception and growth of the Digital Industry locally and throughout the region with a mission for 20% of total advertising spend in SEA to be on Digital Advertising by 2020. In addition to driving spend the IAB also aspires to: !  Support Singapore’s ambition to become a digital business hub for APAC !  Develop accurate research and insights for the region !  Upgrade Industry talent via training and Global IAB Certification !  Speak with one voice to brands, government agencies and the wider market !  Lead the establishment of standards, guidelines and best practice in the region !  Represent the key pillars of the industry through our 7 specialised Committees; Content, Social, Measurement & Standards, Video, Mobile, Marketing & AdTech and Innovation For more information please visit www.iab.sg or contact: Miranda Dimopoulos, Executive Director: [email protected]
  • @wearesocialsg • 317 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/ Please note that certain elements of this report are protected by Copyright © Trendstream Limited 2015: The GlobalWebIndex (GWI) data featured in this report - identified in each case by a citation to GlobalWebIndex in the footnote of the relevant slide(s) - is protected by copyright, and is used by permission of Trendstream Limited. All rights to this data, including copyright, remain with Trendstream Limited, and by accessing this report, you agree that you may only use this data for your own personal, non-commercial use, and that you will not use the data for any other purpose whatsoever without an appropriate licence from, or the prior written permission of, Trendstream Limited.
  • @wearesocialsg • 318 SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report: STATCOUNTER!GSMA INTELLIGENCE! COMSCORE! ERICSSON MOBILITY! AKAMAI TECHNOLOGIES!
  • @wearesocialsg • 319 SOURCES USED IN THIS REPORT Population data Latest reported country populations, as cited by Wikipedia, correct as at March 2015. Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com (Mar 2015); official data from national government departments; data extrapolated from GlobalWebIndex (Q4 2014); StatCounter (Mar 2015); comScore MMX (Nov 2014) Asia-Pacific; TechInAsia; TechCrunch; ChinaInternetWatch; Akamai’s State of the Internet report (Q3 2014). Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, Vkontakte and LiveInternet, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line, Snapchat, YY, LinkedIn, and BBM, all correct as at March 2015; data extrapolated from GlobalWebIndex (Q4 2014). Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Mar 2015); Ericsson Mobility Report (Nov 2014); data extrapolated from GlobalWebIndex (Q4 2014); Akamai’s State of the Internet report (Q3 2014). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the icons in this report.
  • We Are Social @wearesocialsg • 372 @WEARESOCIAL [email protected] +1 646 661 2128 HTTP://WEARESOCIAL.COM UNITED STATES @WEARESOCIALBR [email protected] +55 11 3032 7086 HTTP://WEARESOCIAL.COM.BR BRASIL @WEARESOCIAL [email protected] +44 (0)20 3195 1700 HTTP://WEARESOCIAL.NET UNITED KINGDOM @WEARESOCIALSG [email protected] +65 6423 1051 HTTP://WEARESOCIAL.SG SINGAPORE GET IN TOUCH WITH OUR TEAMS
  • We Are Social @wearesocialsg • 373 @WEARESOCIALIT [email protected] +39 (0)2 3655 1868 HTTP://WEARESOCIAL.IT ITALIA @WEARESOCIALAU [email protected] +61 (02) 9046 3700 HTTP://WEARESOCIAL.COM.AU AUSTRALIA @WEARESOCIALFR [email protected] +33 (0)1 73 00 32 70 HTTP://WEARESOCIAL.FR FRANCE @WEARESOCIALDE [email protected] +49 (0)89 8099 110 20 HTTP://WEARESOCIAL.DE DEUTSCHLAND GET IN TOUCH WITH OUR TEAMS
  • We Are Social @wearesocialsg • 374 WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT [email protected] FIND OUT MORE AT WEARESOCIAL.SG.
  • We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG [email protected] +65 6423 1051 HTTP://WEARESOCIAL.SG
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