What Makes Content Memorable?

Marketing

bruce-kasanoff
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  • MEMORABLE? WHAT MAKES CONTENT
  • WHY IS SOME CONTENT MEMORABLE AND SOME FORGOTTEN?
  • WHY COULD THIS BE MEMORABLE?
  • This evokes emotion, which helps people remember. WHY COULD THIS BE MEMORABLE?
  • WHY COULD THIS BE MEMORABLE? A  dog  makes  your  life  happier.  Adopt.  
  • Contrast helps people understand what’s important… and we remember that. A  dog  makes  your  life  happier.  Adopt.  
  • WHY COULD THIS BE MEMORABLE? BOXERS   OR   BRIEFS?  
  • BOXERS   OR   BRIEFS?   It builds a mental picture and your brain encodes it twice: as a verbal code and an image code.
  • WHY COULD THIS BE MEMORABLE?
  • The unusual demands extra attention. Attention paves the way to memory.
  • WHY COULD THIS BE MEMORABLE?
  • This is shocking and visual – a perfect combination for strong recall.
  • HOW TO BE MEMORABLE QUICK RECAP Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual
  • WHY COULD THIS BE MEMORABLE?
  • It visually simplifies a complex concept.
  • WHY COULD THIS BE MEMORABLE?
  • Exaggeration attracts extra attention.
  • WHY COULD THIS BE MEMORABLE?
  • This forces you to say the answer. You remember more of what you say vs. what others say.
  • WHY COULD THIS BE MEMORABLE?
  • This tells a story, and stories are easier to remember.
  • WHY COULD THIS BE MEMORABLE? What  will  it  take  before   we  respect  the  planet?  
  • What  will  it  take  before   we  respect  the  planet?   This brings relevance into the real world. People remember information that is relevant.
  • HOW TO BE MEMORABLE QUICK RECAP Visually simplify Exaggerate Have them say it Tell stories Be relevant
  • HOW TO BE MEMORABLE Evoke emotion Use contrast Spark mental pictures Use the unusual Be shocking and visual Visually simplify Exaggerate Have them say it Tell stories Be relevant
  • ABOUT THE AUTHORS BRUCE KASANOFF How to do well by doing good www.Kasanoff.com Dr. CARMEN SIMON The science of memorable presentations www.reximedia.com
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