12 Mobile App Marketing Tips, Tricks, and Best Practices

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  • 12 MOBILE APP MARKETING TIPS TRICKS & best practices PRESENTED BY
  • AT WE HELP FOLKS BECOME BETTER APP MARKETERS   By helping them understand their audience and promote their app!
  • TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Ø  Delight customers (not annoy them) Ø  Try new strategies (and repeat what’s working well) Ø  Use your data (for better targeting and insight)     READY? LET’S GO!
  • Know your AUDIENCE 1 [and where they come from ]
  • YOUR SOURCES COMPARE  
  • HIGHEST SEE WHO DRIVES USERS loyalty LTV [ LIFE TIME VALUE ] OVER TIME WITH THE   &
  • FOCUS ON THOSE SOURCES
  • MEASURE the right METRICS 2
  • Measure for MOBILE Ø  SESSIONS Ø  SESSION INTERVAL Ø  TIME IN APP One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close The amount of time between a user’s 1st and 2nd session with your app How long a user spends in your app across a given period of time Ø  USERS The number of people who use your app with these 8 app elements to track
  • Measure for MOBILE Ø  LIFE TIME VALUE Ø  RETENTION How much each app user is worth across his or her lifetime The percent of users who return to your app after their first visit Ø  SCREEN FLOW Ø  ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Allows you to visualize the typical user path within your app, tracking exits by screen, flow paths between screens, etc
  • Don’t be afraid to 3 EXPERIMENT
  • new APPS ARE A BRAVE WORLD
  • new APPS ARE A BRAVE WORLD EXPERIMENT with… Ø AUDIENCES: Try appealing to different target audiences. Ø CONTENT: Try different formats and styles of content. Ø MESSAGING: Try different CTAs, experiment with emoticons, etc. Ø BUTTONS: Try different styles and colors for buttons in your in-app messages. Ø EMAIL: Try different email subject lines and incentives to lure new app users.
  • new APPS ARE A BRAVE WORLD TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST A/B TEST
  • new APPS ARE A BRAVE WORLD Try new stuff See what happens & & Track results
  • USE DATA-DRIVEN best practices 4
  • Learn the best messaging word length, the top time of day, and punctuation to use! Click to read! http://info.localytics.com/blog/6-data-driven-best-practices-for-push-messaging-content
  • SECURE 5 THE   OPT-IN push message
  • Get users to OPT-IN so that you can with them engage
  • Get users to OPT-IN so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read! engage http://info.localytics.com/blog/the-3-pivotal-p%E2%80%99s-of-getting-your-app-users-to-opt-in-to-push-messages
  • push messages 6 CREATE TARGETED  
  • BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)
  • INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users
  • personalize BASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more!
  • personalize BASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more! THIS HELPS YOU TARGET THE FOR EVERY MESSAGE PERFECT AUDIENCE
  • promote RELEVANT OFFERS 7
  • delight USERS WITH OFFERS THAT MATCH THEIR learn from previous behaviors PREFERENCES & BEHAVIOR
  • Don’t forget CALLS-TO-ACTION 8
  • next steps TELL USERS WHAT TO TAKE  
  • next steps TELL USERS WHAT killer CTA TO TAKE   [CALL-TO-ACTION]
  • DON’T UNDERESTIMATE THE 9 POWER   OF in-app messaging
  • IN-APP MESSAGING CAN BE USED TO: ¤ Provide app users with exclusive coupons   ¤ Notify users about new features   ¤ Get users to upgrade to new app versions  
  • USE EMAIL TO engage ACROSS channels 10
  • Emails  can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page
  • 11 NET PROMOTER SCORE USE Find your fans TO
  • FIND THE FOLKS WHO LOVE YOU THEN SEND THEM TO review your app
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives SEND THESE PEOPLE TO THE APP STORE TO REVIEW YOUR APP!
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives NOT THESE PEOPLE!
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives HOWEVER… You should still ask these people for feedback – they can help you improve!
  • track CHURN RISKS 12 AND   CONVERSION OPPORTUNITIES
  • With predictive app marketing… YOU CAN IDENTIFY When  a  user  is  about  to    CHURN  OR  convert
  • With that info, you can Create      personalized    campaigns to PUSH  users in the RIGHT DIRECTION
  • WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING   WE HOPE YOU LEARNED SOMETHING NEW
  • FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog! http://www.localytics.com/ http://info.localytics.com/blog
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  • 12 MOBILE APP MARKETING TIPS TRICKS & best practices PRESENTED BY
  • AT WE HELP FOLKS BECOME BETTER APP MARKETERS   By helping them understand their audience and promote their app!
  • TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Ø  Delight customers (not annoy them) Ø  Try new strategies (and repeat what’s working well) Ø  Use your data (for better targeting and insight)     READY? LET’S GO!
  • Know your AUDIENCE 1 [and where they come from ]
  • YOUR SOURCES COMPARE  
  • HIGHEST SEE WHO DRIVES USERS loyalty LTV [ LIFE TIME VALUE ] OVER TIME WITH THE   &
  • FOCUS ON THOSE SOURCES
  • MEASURE the right METRICS 2
  • Measure for MOBILE Ø  SESSIONS Ø  SESSION INTERVAL Ø  TIME IN APP One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close The amount of time between a user’s 1st and 2nd session with your app How long a user spends in your app across a given period of time Ø  USERS The number of people who use your app with these 8 app elements to track
  • Measure for MOBILE Ø  LIFE TIME VALUE Ø  RETENTION How much each app user is worth across his or her lifetime The percent of users who return to your app after their first visit Ø  SCREEN FLOW Ø  ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Allows you to visualize the typical user path within your app, tracking exits by screen, flow paths between screens, etc
  • Don’t be afraid to 3 EXPERIMENT
  • new APPS ARE A BRAVE WORLD
  • new APPS ARE A BRAVE WORLD EXPERIMENT with… Ø AUDIENCES: Try appealing to different target audiences. Ø CONTENT: Try different formats and styles of content. Ø MESSAGING: Try different CTAs, experiment with emoticons, etc. Ø BUTTONS: Try different styles and colors for buttons in your in-app messages. Ø EMAIL: Try different email subject lines and incentives to lure new app users.
  • new APPS ARE A BRAVE WORLD TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST A/B TEST
  • new APPS ARE A BRAVE WORLD Try new stuff See what happens & & Track results
  • USE DATA-DRIVEN best practices 4
  • Learn the best messaging word length, the top time of day, and punctuation to use! Click to read! http://info.localytics.com/blog/6-data-driven-best-practices-for-push-messaging-content
  • SECURE 5 THE   OPT-IN push message
  • Get users to OPT-IN so that you can with them engage
  • Get users to OPT-IN so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read! engage http://info.localytics.com/blog/the-3-pivotal-p%E2%80%99s-of-getting-your-app-users-to-opt-in-to-push-messages
  • push messages 6 CREATE TARGETED  
  • BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)
  • INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users
  • personalize BASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more!
  • personalize BASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more! THIS HELPS YOU TARGET THE FOR EVERY MESSAGE PERFECT AUDIENCE
  • promote RELEVANT OFFERS 7
  • delight USERS WITH OFFERS THAT MATCH THEIR learn from previous behaviors PREFERENCES & BEHAVIOR
  • Don’t forget CALLS-TO-ACTION 8
  • next steps TELL USERS WHAT TO TAKE  
  • next steps TELL USERS WHAT killer CTA TO TAKE   [CALL-TO-ACTION]
  • DON’T UNDERESTIMATE THE 9 POWER   OF in-app messaging
  • IN-APP MESSAGING CAN BE USED TO: ¤ Provide app users with exclusive coupons   ¤ Notify users about new features   ¤ Get users to upgrade to new app versions  
  • USE EMAIL TO engage ACROSS channels 10
  • Emails  can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page
  • 11 NET PROMOTER SCORE USE Find your fans TO
  • FIND THE FOLKS WHO LOVE YOU THEN SEND THEM TO review your app
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives SEND THESE PEOPLE TO THE APP STORE TO REVIEW YOUR APP!
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives NOT THESE PEOPLE!
  • Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives HOWEVER… You should still ask these people for feedback – they can help you improve!
  • track CHURN RISKS 12 AND   CONVERSION OPPORTUNITIES
  • With predictive app marketing… YOU CAN IDENTIFY When  a  user  is  about  to    CHURN  OR  convert
  • With that info, you can Create      personalized    campaigns to PUSH  users in the RIGHT DIRECTION
  • WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING   WE HOPE YOU LEARNED SOMETHING NEW
  • FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog! http://www.localytics.com/ http://info.localytics.com/blog
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