5 Mobile Breakthroughs That Will Change Marketing (talk for the Philippine Association of National Advertisers)

Mobile

mobext-philippines
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Description
Arthur Policarpio, Mobext Head of APAC and CEO of Mobext Philippines, addresses the Philippine Association of National Advertisers during their mobile-themed month.
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  • Welcome to the Smartphone Age 2
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  • 7 Mobile Instant Messaging > SMS
  • 7 The Numbers
  • 9 Asia = More than 1B users
  • 14 Beyond Messaging
  • 15 Your New Online Storefront
  • 14 Fruits
  • 15 Health Insurance
  • 16 WeChat Vending Machines
  • 16 New York Apartment - $13M
  • 10 Stickers 1 billion stickers/day $66M revenue
  • 11 Mobile Coupons
  • 13 Flash Sales
  • 12 User Generated Content
  • 18 Geo-Targeted SMS
  • © Mobext 2012 mobext.com 19 Geo-Targeted Mobile Banners
  • 20 Create Audience Pools Using Location
  • 22 10MProfiled users 30MLocation Points/day *From AdNear ad network How Big is the Market Locally?
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  • 36 Consumer Database System
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  • 37 Time Spent Geography Purchase History Social Sharing
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