Lookout Onboarding

Mobile

kendrickapp
  • Lookout opens with a simple, easy value proposition.
  • Lookout opens with a simple, easy value proposition. Free. All inclusive. Mobile Security. Okay, but that’s also a bit vague.
  • Lookout opens with a simple, easy value proposition. They’ve also got a big, green CTA, which I suppose tells you what they’re about. Free. All inclusive. Mobile Security. Okay, but that’s also a bit vague.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.
  • Oh hey. who hasn’t done that?
  • Oh hey. who hasn’t done that? This Q&A with an obvious answer is a bit cheesy, but it also forces users to engage and click on the answer that conveys app value.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet. Oh hey. who hasn’t done that? I like that users have to engage in order to get to the next step. This Q&A with an obvious answer is a bit cheesy, but it also forces users to engage and click on the answer that conveys app value.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet. Oh hey. who hasn’t done that? I like that users have to engage in order to get to the next step. This Q&A with an obvious answer is a bit cheesy, but it also forces users to engage and click on the answer that conveys app value. Well obviously there’s only one right answer. It’s even color coded.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet. Let’s see what happens when I click on the wrong answer.
  • Phew. They didn’t make me go back and select the “correct” answer. That would be annoying, as well as introduce extra steps.
  • Phew. They didn’t make me go back and select the “correct” answer. That would be annoying, as well as introduce extra steps. Nifty. I can find where the phone is using location and sound.
  • Phew. They didn’t make me go back and select the “correct” answer. That would be annoying, as well as introduce extra steps. I love this one-two punch. Use case, then how lookout solves the problem! Nifty. I can find where the phone is using location and sound.
  • Great! Free stock trading. That’s a very strong value proposition.
  • Great! Free stock trading. That’s a very strong value proposition. Okay. Now I’m primed because I see the value in location access
  • Whoa. This is a really strong value proposition, something that’s not provided by Apple’s default system.
  • Whoa. This is a really strong value proposition, something that’s not provided by Apple’s default system. Last location? Let’s see what happens.
  • This is definitely a stronger value proposition since Apple can already locate lost devices.
  • This is definitely a stronger value proposition since Apple can already locate lost devices. I’m guessing they put it 2nd because it builds off of the first feature.
  • This is definitely a stronger value proposition since Apple can already locate lost devices. Again, love the copy since it reinforces the positive tone of onboarding so far. I’m guessing they put it 2nd because it builds off of the first feature.
  • Still a strong value prop and great copy.
  • Great! Free stock trading. That’s a very strong value proposition to open with. Tells you exactly what is happening in the lookout app, and how to access the value.
  • Lookout does a great job of timing its permissions right behind the value add for users.
  • Lookout does a great job of timing its permissions right behind the value add for users. Rather than asking for permissions with no context, Lookout shows users what specific value they’ll get if they enable access.
  • This one’s actually a bit confusing, but considering the momentum built up I’ll just click through
  • Oh okay. I can see why they put this last. Security isn’t exactly sexy.
  • Oh okay. I can see why they put this last. Security isn’t exactly sexy. Nice change in CTA here…so what/s next?
  • Oh. More access. I think Lookout could have actually done better by explaining why they need notifications and push, since they often annoy users
  • Great. Now that I know all the value, now would be a logical time to sign up.
  • Great. Now that I know all the value, now would be a logical time to sign up. A great registration UI solution they included is showing passwords, which increases ease of typing in passwords on a small mobile keyboard.
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  • Lookout opens with a simple, easy value proposition.
  • Lookout opens with a simple, easy value proposition. Free. All inclusive. Mobile Security. Okay, but that’s also a bit vague.
  • Lookout opens with a simple, easy value proposition. They’ve also got a big, green CTA, which I suppose tells you what they’re about. Free. All inclusive. Mobile Security. Okay, but that’s also a bit vague.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.
  • Oh hey. who hasn’t done that?
  • Oh hey. who hasn’t done that? This Q&A with an obvious answer is a bit cheesy, but it also forces users to engage and click on the answer that conveys app value.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet. Oh hey. who hasn’t done that? I like that users have to engage in order to get to the next step. This Q&A with an obvious answer is a bit cheesy, but it also forces users to engage and click on the answer that conveys app value.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet. Oh hey. who hasn’t done that? I like that users have to engage in order to get to the next step. This Q&A with an obvious answer is a bit cheesy, but it also forces users to engage and click on the answer that conveys app value. Well obviously there’s only one right answer. It’s even color coded.
  • It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet. Let’s see what happens when I click on the wrong answer.
  • Phew. They didn’t make me go back and select the “correct” answer. That would be annoying, as well as introduce extra steps.
  • Phew. They didn’t make me go back and select the “correct” answer. That would be annoying, as well as introduce extra steps. Nifty. I can find where the phone is using location and sound.
  • Phew. They didn’t make me go back and select the “correct” answer. That would be annoying, as well as introduce extra steps. I love this one-two punch. Use case, then how lookout solves the problem! Nifty. I can find where the phone is using location and sound.
  • Great! Free stock trading. That’s a very strong value proposition.
  • Great! Free stock trading. That’s a very strong value proposition. Okay. Now I’m primed because I see the value in location access
  • Whoa. This is a really strong value proposition, something that’s not provided by Apple’s default system.
  • Whoa. This is a really strong value proposition, something that’s not provided by Apple’s default system. Last location? Let’s see what happens.
  • This is definitely a stronger value proposition since Apple can already locate lost devices.
  • This is definitely a stronger value proposition since Apple can already locate lost devices. I’m guessing they put it 2nd because it builds off of the first feature.
  • This is definitely a stronger value proposition since Apple can already locate lost devices. Again, love the copy since it reinforces the positive tone of onboarding so far. I’m guessing they put it 2nd because it builds off of the first feature.
  • Still a strong value prop and great copy.
  • Great! Free stock trading. That’s a very strong value proposition to open with. Tells you exactly what is happening in the lookout app, and how to access the value.
  • Lookout does a great job of timing its permissions right behind the value add for users.
  • Lookout does a great job of timing its permissions right behind the value add for users. Rather than asking for permissions with no context, Lookout shows users what specific value they’ll get if they enable access.
  • This one’s actually a bit confusing, but considering the momentum built up I’ll just click through
  • Oh okay. I can see why they put this last. Security isn’t exactly sexy.
  • Oh okay. I can see why they put this last. Security isn’t exactly sexy. Nice change in CTA here…so what/s next?
  • Oh. More access. I think Lookout could have actually done better by explaining why they need notifications and push, since they often annoy users
  • Great. Now that I know all the value, now would be a logical time to sign up.
  • Great. Now that I know all the value, now would be a logical time to sign up. A great registration UI solution they included is showing passwords, which increases ease of typing in passwords on a small mobile keyboard.
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