How to Pitch B2B

Sales

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  • Pitching B2B? 9 Steps to a Winning Sales Pitch! BLUE LOBSTER
  • Do you have an awesome product?
  • Do you pitch to clients?
  • But they are not buying?
  • Running out of options?
  • Here is how to do a winning pitch!
  • 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!
  • Let’s see how it works
  • Here is an airline pitching a potential corporate client
  • 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!
  • SKYWAYS go the extra smile
  • “Time is money” Benjamin Franklin
  • Poll: 70% of time can be used better
  • We have looked at your business
  • Today we show how to save time
  • and get more stuff done
  • The Problem The Solution Our Product
  • What’s the problem?
  • Your WC Office Your EC Office
  • Your WC Office Your EC Office 3,000 miles
  • You want your offices to meet
  • You currently travel by train
  • Your WC Office Your EC Office 6 Days
  • Your team is on a train for 6 days!
  • 6 days are a lot of MONEY!
  • What’s the solution?
  • There is now a faster alternative
  • Your WC Office Your EC Office 1 Day
  • 5 days saved!
  • More time to meet
  • How can we help?
  • Daily flights
  • Comfortable cabin
  • Arrive ready to meet
  • A Client Story to illustrate what’s possible
  • How we helped Build Inc
  • Build Inc 3 offices
  • The Build Inc team travelled by bus
  • 200 Travel Days/Year
  • Build Inc changed to Skyways
  • 50 Travel Days/Year
  • 150 days saved
  • and they have better meetings
  • and more time with clients!
  • We can help you too!
  • Let’s summarize
  • The Train The Plane Our Daily Flight
  • How are Skyways different?
  • We go the extra smile
  • Book by phone 24/7
  • Tickets are delivered to your office
  • We bring you to the airport
  • What’s next?
  • Ready to save time?
  • Ready to fly?
  • Ready to book?
  • “You may delay, but time will not.” Benjamin Franklin
  • SKYWAYS go the extra smile
  • That’s it!
  • 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action 9 STEPS TO A WINNING PITCH!
  • 1. Hook 2. Objective 3. Roadmap 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action
  • 4. Problem 5. Solution 6. Our Product 7. Summary 8. Why Us? 9. Call to Action Use a hook to get the attention of the client from the beginning. A hook can be an interesting fact or statistic, a short story or a question. It has to be relevant and interesting. Explain what the client will get from listening to your presentation. How will your talk help them make or save more money, work faster, or kill the competition? Show the client the ”map” of your presentation. Introduce the 3 pillars: The problem, the solution and the product. Follow the old formula: “Tell them what you’re going to tell them; tell them; tell them what you told them.” What’s the the specific problem faced by your client and why? Low sales, low productivity, declining market share or staff leaving? Illustrate the problem with a story, an example and/or data. Introduce the solution to the problem you just described. How will it help the client solve the problem? Support the solution with a story, an example and/or data. Present your product and be clear on the three main benefits. Include a story about another client you have helped. A story builds credibility and it inspires people to act. You have described the problem, the solution and the product in detail. Now tell them what you told them, and summarize the three pillars to make sure everybody is on the same page. How are you different from the competition? Many products are hard to tell apart. Instead a real differentiator might be how you do business (service, speed, quality), the team (special talent) and/or proprietary technology. Focus on max 3 key differentiators. Finish the talk with a call to action. What do you want the client to do now? Remember to always ask for the order or make another relevant call to action! If you don’t ask, you don’t get. 1. Hook 2. Objective 3. Roadmap
  • Ready to change your pitch?
  • Ready to win more business?
  • What if you still fail?
  • Get someone else to pitch!
  • Cheers!
  • BLUE LOBSTER We help you create presentations that win business. hello@bluelobster.co www.bluelobster.co mailto:hello@bluelobster.co http://www.bluelobster.co
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