DO GOOD (Better)
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Communication and presentation tips for do-gooders, created by Dr. Carmen Simon and Bruce Kasanoff. Learn more at http://www.reximedia.com/ and http://kasanoff.com/
2. DO YOU HAVE AN IDEA HOW TO…Feed one millionstarvingchildren?Fund anafter-schoolprogram?Get your familyto volunteer onthe weekend?DW/NounProjectStephenBorengasser/NounProject 3. The people with the biggest hearts often havethe toughest time understanding why everyoneelse does not care as much as them 4. The truth is, everyone else does NOTcare as much as you do becauseYOU ARE SPECIAL 5. Don’t getdiscouraged.Just get betterat selling yourideas. 6. HERE ARE 4 WAYS TO DO GOOD...BETTER 7. CREATE ANTICIPATION 8. Like this… 9. Make people wonderwhat will happen next… 10. BE PROVOCATIVE 11. Many socialentrepreneurs arewasting their time,because theycan’t sell theirideas effectively. 12. ASK QUESTIONS 13. COULD YOU ATTRACT A CROWD BYSILENTLY SITTING IN A CHAIR? 14. MarinaAbramovićdid, at theMoMA in NYC. 15. Marina’s exhibit posed a LOT of questions.Many peoplecried while sittingwith Marina.Is it “art” to sit in a chair and just payattention to another person?How lonely are we?What does “attention” mean? 16. Marina’s exhibit highlightsa vitally important lesson:When you ask aquestion, pause to giveothers time to consider it. 17. ADD SURPRISE, CONFLICT ORTENSION 18. MOST COMMUNICATION DECAYSINTO PREDICTABLE PATTERNS.TO AVOID THIS, USE SURPRISE, CONFLICT, OR TENSION 19. These tacticsfocus youraudience’sattention. 20. They increase theodds other peoplewill care aboutyour idea. 21. You don’t haveto be an artistto do this.There areSO MANYcool toolsavailable toget attention. 22. ...AND ATTENTION PAVES THE WAY TO MEMORY 23. Focus their attention on what’s important. Peopleremember just 10% of what you tell them...Even if you are trying to save the world. 24. So stick to 4 points, or less 25. The birth of anew idea isalways hard. 26. DO GOOD… BETTERCREATEANTICIPATIONBEPROVOCATIVEASKQUESTIONSADD SURPRISE,CONFLICT ORTENSION 27. What do we wantyou to remember? 28. We’ll give you asecond… 29. DO GOOD… BETTERCREATEANTICIPATIONBEPROVOCATIVEASKQUESTIONSADD SURPRISE,CONFLICT ORTENSION 30. ABOUT THE AUTHORSBRUCE KASANOFFHow to do well by doing goodKasanoff.comDr. CARMEN SIMONThe science of memorable presentationsRexiMedia.comAll photographs by Carolina Miranda (C-Monster/Flickr) 31. AND START THE PROCESSALL OVER AGAINBE PROVOCATIVE…
- 1. ( B E T T E R ) DO GOODMa#Brooks/NounProject