Lessons From A Decade In Media Entrepreneurship

Small Business & Entrepreneurship

rafat-ali
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  • LESSONS FROM A DECADE IN MEDIA ENTREPRENEuRSHIP by Rafat Ali skift travel iq
  • SKIFT IS… The largest intelligence platform in travel, providing Media, Insights and Marketing to all sectors of the world’s largest industry. 
 skift travel iq
  • SKIFT DOES… Skift Deciphers & Defines trends for Marketers, Strategists & Technologists in the global travel industry. skift travel iq
  • LEVEL 13, 82 SPENCER ST, MELBOURNE SKIFT’S BHAG: SKIFT IS DEFINING THE FUTURE OF TRAVEL skift travel iq
  • *ALWAYS ALWAYS* DO YOUR OWN THING> skift travel iq #1
  • ALWAYS ALWAYS DO YOUR OWN THING> skift travel iqSTAY AWAY FROM GEORGE >>
  • EVERYTHING TO HELP START & BUILD YOUR MEDIA COMPANY EXISTS DON’T GET TRAPPED IN THE TECH STACK> skift travel iq #2
  • MIDDLE IN MEDIA IS DEATH> skift travel iq #3
  • YOUR EXPANSIVE WORLDVIEW DEFINES HOW BIG YOUR VISION IS COROLLARY: THERE IS ALWAYS SPACE TO CREATE YOUR OWN WHITESPACE> skift travel iq #4
  • THE 4 S’s OF CONTENT: BE SMART, SHARP, SURGICAL & STRATEGIC> skift travel iq #5
  • BUILD AROUND TRENDLINES, NOT HEADLINES IGNORE AND BREAK THE SILOS> skift travel iq #6
  • PACKAGE, VOICE, SENSIBILITY AND BRAND MATTERS THE INTANGIBLES MATTER A LOT MORE IN MEDIA> skift travel iq #7
  • STAY AWAY FROM FEALTY TO INVESTORS, THEY’RE MEANS TO AN END, AND DON’T MATTER MUCH IN THE END RESULTS > skift travel iq #8
  • YOU WILL HEAR 9 NOs BEFORE THE ONE YES COROLLARY: SAY 9 NOs TO THINGS BEING THROWN AT YOU, FOCUS ON ONE> skift travel iq #9
  • AVOID SCENESTERS, AND SURELY AVOID BEING ONE > skift travel iq #10
  • YOU WOULD BE SURPRISED HOW MANY ARE AFRAID TO ASK THE HARD QUESTIONS. LEARN & RELEARN FEARLESSSNESS > skift travel iq #11
  • NO ONE HAS EVER BUILT A BUSINESS KEEPING PEER JOURNALIST SET HAPPY COROLLARY: ALWAYS BE FRIENDLY, NEVER BE FRIENDS> skift travel iq #12
  • INSPIRATION & INNOVATION COME FROM ANYWHERE & EVERYWHERE. COROLLARY: THE UNIVERSE FIGURES OUT A WAY TO POINT YOU IN THE RIGHT DIRECTION, THE HARD PART IS TO STOP AND LISTEN> skift travel iq #13
  • B2B DOES NOT HAVE TO BE BORING. SEPARATE VENDORS FROM YOUR REAL USERS> skift travel iq #14
  • THERE IS STILL TONS OF DISRUPTION LEFT IN BUSINESS INFORMATION. COROLLARY: BE FANATICALLY FOCUSED ON THE CHANGING USER CONSUMPTION BEHAVIOR> skift travel iq #15
  • USE DESIGN TO PUNCH ABOVE YOUR WEIGHT > skift travel iq #16
  • MARKETING/TECH/USER EXPERIENCE/DESIGN IN THE CROSS HAIRS OF THIS NEXUS, YOU HAVE FUTURE-PROOFED YOURSELF > skift travel iq #17
  • FOCUS ON ONE BIG ANNUAL EFFORT INSTEAD OF SMALL ONES THROUGHOUT THE YEAR DOING LESS WITH MORE IS THE NEW DOING MORE WITH LESS> skift travel iq #18
  • BUILD DIRECT CHANNELS TO YOUR USERS THINK REPEAT RESIDENTS, NOT REPEAT VISITORS> skift travel iq #19
  • WILL ANYONE MISS YOU IF YOU DIE TOMORROW? COROLLARY: WHAT’S YOUR UTILITY VALUE TO USERS? > skift travel iq #20
  • IMMERSE YOURSELF! skift travel iq
  • THANK YOU \ skift travel iq RAFAT ALI 
 FOUNDER & CEO @rafat 
 ra@skift.com 
 mailto:ra@skift.com
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