The Top 10 Facebook and Twitter Advertising Hacks of All Time - Larry Kim's Presentation at Hubspot's INBOUND 2015 Marketing Conference

Social Media

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PowerPoint Presentation The Top 10 Social Media Advertising Hacks of All Time! Larry Kim Founder, WordStream, Inc. INBOUND15 A Few Random Facts About Me Originally from Winnipeg, Canada Actual Photos of Boston From February This Year I Live in Harvard Square, Cambridge, MA WordStream’s Global Headquarters in Boston 2008 2015 You’re Attending a Session on PAID Social Media Ads… BIG AD BUDGETS NOT REQUIRED! You Can Do Paid Social Ads with $50! Download Slides: Why Paid Social Ads ? #1: Ridiculous Amount of Time on Social Media 2012 2013 2014 28% 28% of online time is spent social networking. #2: Facebook Organic Reach Plummeting #3: Most of Your Content Goes Nowhere WordStream Published 1600 Articles in 6 Years. 5% of Content = 56% of Page views Half of Content got less than 500 Page views each. #4: Low Brand Recall for SEO Brought to you by: #5: Search Ads Are Great, But Expensive TOP COST PER CLICK ON BING ADS #6: Typical Conversion Rate Via Content