AdDuplex Windows Phone Statistics Report – October, 2015

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  • AdDuplex Windows Phone Statistics Report – October, 2015 October 25th, 2015 Compiled by Lijana Juozaityte, Matt Lacey and Alan Mendelevich
  • Windows Phone Statistics Report This month we continue to see the Microsoft made Lumias (the 535, 640 and 435) having the largest growth and while it’s popularity continues to decline, the 520 is still the most popular device in use worldwide. We look in detail at the US, the EFIGS nations, Poland, Russia, Australia and India. Additionally we look at how device usage varies across markets when broken down into high-end, mid-range and low-end devices. www.adduplex.com 2 October 25th, AdDuplex
  • Data Source This report is based on data collected from 5,422 Windows Phone apps running AdDuplex SDK v.2 (and higher). The raw data analyzed was collected over the day of October 25th, 2015 (UTC time) unless otherwise stated. We have made every attempt to consolidate different reported phone model names under their canonical retail model names, but it is possible that some of the rare model name variations were not accounted for. AdDuplex is the largest cross-promotion network for Windows Phone and Windows Store apps and games empowering developers and publishers to promote their apps for free by helping each other. AdDuplex was established in January 2011 in Vilnius, Lithuania. As of October 2015, more than 10,000 apps actively use AdDuplex to gain more visibility.
  • www.adduplex.com 4 Windows app developer? Claim your free package of best tools and resouces to boost your apps and games. Read more here. http://adduplex.com/Hero?utm_source=slideshare&utm_medium=social&utm_campaign=October_Stats_HERO http://adduplex.com/Hero?utm_source=slideshare&utm_medium=social&utm_campaign=October_Stats_HERO http://adduplex.com/Hero?utm_source=slideshare&utm_medium=social&utm_campaign=October_Stats_HERO
  • Windows Phone Devices Worldwide October 25th, AdDuplex This month the Lumia 630 slips to third place with a 0.9% drop in market share. Apart from that things are unchanged in terms of order but the biggest percentage changes are: 520 down 0.8% 535 is up 0.9% 640 up 0.6% 435 up 0.4% Other down 0.4% www.adduplex.com 5 NOKIA Lumia 520 15.3% MICROSOFT Lumia 535 10.3% NOKIA Lumia 630 9.3% NOKIA Lumia 635 7.5% NOKIA Lumia 530 5.2% NOKIA Lumia 625 5.0%MICROSOFT Lumia 6404.1% NOKIA Lumia 920 3.3% MICROSOFT Lumia 435 3.2% NOKIA Lumia 925, 2.5% Other 34.3% http://adduplex.com/
  • Windows Phone 8 Manufacturers October 25th, AdDuplex Changes since last month: NOKIA/Microsoft + 0.18% HTC – 0.13% SAMSING – 0.02% HUAWEI – 0.04% BLU + 0.01% www.adduplex.com 6 NOKIA/Microsoft 97.07% HTC 1.28% SAMSUNG 0.63% HUAWEI 0.25% BLU 0.22% Other 0.56% http://adduplex.com/
  • OS Versions – Worldwide October 25th, AdDuplex The preview version of Windows 10 Mobile continues to grow in adoption and is now on more devices than WP7.x The changes this month are: WP 7.x is down 0.5% WP 8.0 is down 0.7% WP 8.1 is up 0.3% Win 10 is up 1.0% www.adduplex.com 7 Windows Phone 8.1 79.3% Windows Phone 8.0 9.4% Windows 10 Mobile 5.7% Windows Phone 7.x 5.6% http://adduplex.com/
  • Windows Phone Devices – US October 25th, AdDuplex The top seven are all unchanged but the HTC One (M8) re-enters at number eight pushing the 1520 out of the top ten. The largest changes here are: 635 up 0.7% 640 up 1.1% 530 down 0.5% www.adduplex.com 8 NOKIA Lumia 635 31.6% MICROSOFT Lumia 640 12.3% NOKIA Lumia 521 7.3% NOKIA Lumia 630 4.7%NOKIA Lumia 520 4.4% NOKIA Lumia 920 3.9% NOKIA Lumia 530 3.3% HTC One (M8) 2.8% NOKIA Lumia 1020 2.8% NOKIA Lumia 928 2.8% Other24.1% http://adduplex.com/
  • Windows Phone Model Ranges October 25th, AdDuplex For these classifications we’ve just looked at Lumia devices running WP8.0 or above. Here’s how we’ve categorized them: Low: 430 – 640 (except 640XL) Mid: 720 – 830 + 640XL + 1320 High: everything “above” that (920-930, Icon, 1020, 1520) www.adduplex.com 9 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% World US EU5 Russia India WINDOWS PHONE MODEL RANGES Low-end Mid-range High-end http://adduplex.com/
  • Windows Phone Devices – EU5 (France, Germany, Italy, Spain, Great Britain) October 25th, AdDuplex In the six months since we last looked at the big EU5 there’s been only a single new entry to the top ten. The 640 is now the fifth most popular device. The biggest changes are: 520 down 6.5% 635 up 0.9% 535 up 4.8% 625 down 1.9% 530 down 1.6% 925 down 0.9% 920 down 1.0% www.adduplex.com 10 NOKIA Lumia 630 11.5% NOKIA Lumia 520, 10.9% NOKIA Lumia 635 10.7% MICROSOFT Lumia 535 9.6% MICROSOFT Lumia 640 6.0% NOKIA Lumia 625 5.9% NOKIA Lumia 530 4.8% NOKIA Lumia 930 4.8% NOKIA Lumia 925 4.0% NOKIA Lumia 920 3.6% Other 28.2% http://adduplex.com/
  • Windows Phone Devices – Poland October 25th, AdDuplex We looked at Poland last month and we’re back again as the 640 (up 0.6%) has now overtaken the 520 (down 0.8%) as the second most popular phone. The biggest percentage changes are: 535 up 2.2% 735 down 1.0% 625 down 0.9% 532 up 1.1% The 930 only entered the top ten last month but has slipped out again letting the 530 in in tenth. www.adduplex.com 11 MICROSOFT Lumia 535 14.5% MICROSOFT Lumia 640, 9.1% NOKIA Lumia 520 9.1% NOKIA Lumia 735 7.4% NOKIA Lumia 625 6.9% NOKIA Lumia 630 6.7% NOKIA Lumia 635 6.4% MICROSOFT Lumia 532 4.0% NOKIA Lumia 920 4.0% NOKIA Lumia 530 2.7% Other 29.1% http://adduplex.com/
  • Windows Phone Devices – Russia October 25th, AdDuplex In the three months since we last looked at Russia the newer, Microsoft made, Lumias have all gained in share—including the 435 entering the top ten—while the, older, Nokia made ones have lost share. The biggest changes are: 630 down 0.7% 535 up 2.4% 520 down 1.7% 640 up 2.6% 625 down 0.7% 720 down 0.9% www.adduplex.com 12 NOKIA Lumia 630 15.5% MICROSOFT Lumia 535 10.5% NOKIA Lumia 520 8.1% MICROSOFT Lumia 640 6.0% NOKIA Lumia 625 4.4% NOKIA Lumia 920 4.2% MICROSOFT Lumia 435 3.2% NOKIA Lumia 720 3.0% NOKIA Lumia 925 3.0% NOKIA Lumia 635 2.6% Other 39.5% http://adduplex.com/
  • Windows Phone Devices – Australia October 25th, AdDuplex It was five months ago that we last looked at Australia. In the intervening time the 520 has lost share faster than the 930 to fall to third place. Plus the 640 and 532 have entered the top ten. The biggest changes are: 530 down 5.6% 930 down 2.5% 520 down 4.3% 920 down 0.9% 625 down 2.5% Other up 7.9% www.adduplex.com 13 NOKIA Lumia 530 9.7% NOKIA Lumia 930 8.8% NOKIA Lumia 520 8.6% MICROSOFT Lumia 640 8.2% MICROSOFT Lumia 532 7.9% NOKIA Lumia 920 6.0% NOKIA Lumia 630 5.9% NOKIA Lumia 625 5.4% NOKIA Lumia 1020 5.4% NOKIA Lumia 635 4.6% Other 29.3% http://adduplex.com/
  • Windows Phone Devices – India October 25th, AdDuplex In the last month the only positional changes are the 540 and 640 XL both climbing one place. The biggest changes are: The 535 is up 2.3% The 520 is down 1.3% The 540 us up 1.2% Other is down 1.2% www.adduplex.com 14 MICROSOFT Lumia 535 22.6% NOKIA Lumia 520, 14.6% NOKIA Lumia 730 8.3% MICROSOFT Lumia 540 7.0% NOKIA Lumia 630 6.3% NOKIA Lumia 625 5.2% MICROSOFT Lumia 640 XL 4.4% NOKIA Lumia 720 4.1% NOKIA Lumia 525 3.0% NOKIA Lumia 530 2.9% Other 21.7% http://adduplex.com/
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  • AdDuplex CROSS-PROMOTION NETWORK FOR WINDOWS PHONE AND WINDOWS STORE APPS CONNECT WITH US facebook.com/adduplex @adduplex www.adduplex.com copyright © 2015 https://www.facebook.com/AdDuplex https://twitter.com/AdDuplex http://adduplex.com/ AdDuplex Windows Phone Statistics Report – October, 2015 Windows Phone Statistics Report Slide Number 3 Slide Number 4 Windows Phone Devices Worldwide Windows Phone 8 Manufacturers OS Versions – Worldwide Windows Phone Devices – US Windows Phone Model Ranges Windows Phone Devices – EU5�(France, Germany, Italy, Spain, Great Britain) Windows Phone Devices – Poland Windows Phone Devices – Russia Windows Phone Devices – Australia Windows Phone Devices – India WIN LUMIA 950 XL Slide Number 16
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