Digital, Social & Mobile in 2015

Internet

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  • We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
  • We Are Social @wearesocialsg • 2
  • We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17! 25! 26! 27! 28! 29! 30!
  • We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  • We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
  • We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010 PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685 PENETRATION: 23%
  • We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
  • We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1%
  • We Are Social @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,021 URBANISATION: 45% 1,407 PENETRATION: 35% 1,065 PENETRATION: 26% 3,722 vs. POPULATION: 93% 879 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
  • We Are Social @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,135 URBANISATION: 40% 298 PENETRATION: 26% 103 PENETRATION: 9% 900 vs. POPULATION: 79% 85 PENETRATION: 7% DIGITAL IN AFRICA
  • We Are Social @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 979 URBANISATION: 81% 633 PENETRATION: 65% 482 PENETRATION: 49% 1,068 vs. POPULATION: 109% 399 PENETRATION: 41% DIGITAL IN THE AMERICAS
  • We Are Social @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 837 URBANISATION: 72% 584 PENETRATION: 70% 387 PENETRATION: 46% 1,104 vs. POPULATION: 132% 287 PENETRATION: 34% DIGITAL IN EUROPE
  • We Are Social @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 238 URBANISATION: 67% 87 PENETRATION: 36% 41 PENETRATION: 17% 294 vs. POPULATION: 124% 35 PENETRATION: 15% DIGITAL IN THE MIDDLE EAST
  • We Are Social @wearesocialsg • 14 GLOBAL INTERNET USAGE
  • We Are Social @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 51%! 69%! 43%! 38%! 19%! 33%! REGIONAL INTERNET PENETRATION FIGURES • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
  • We Are Social @wearesocialsg • 16 INTERNET REGIONAL OVERVIEW JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. 823! 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! EA ST AS IA W ES T EU RO PE SO UT H AS IA NO RT H AM ER IC A AF RI C A EA ST EU RO PE SO UT H AM ER IC A SO UT HE AS T AS IA C EN TR AL AM ER IC A M ID D LE EA ST O C EA NI A C EN TR AL AS IA INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
  • We Are Social @wearesocialsg • 17 INTERNET USE JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 93 % ! 92 % ! 90 % ! 89 % ! 89 % ! 89 % ! 87 % ! 86 % ! 84 % ! 81 % ! 79 % ! 77 % ! 75 % ! 67 % ! 66 % ! 60 % ! 60 % ! 58 % ! 54 % ! 53 % ! 49 % ! 49 % ! 47 % ! 46 % ! 44 % ! 44 % ! 42 % ! 38 % ! 37 % ! 28 % ! 19 % ! C AN AD A UA E SO UT H KO RE A AU ST RA LIA UK G ER M AN Y US A JA PA N FR AN C E SI NG AP O RE HO NG K O NG SP AI N AR G EN TI NA PO LA ND M AL AY SI A ITA LY RU SS IA SA UD I A RA BI A BR AZ IL EG YP T TU RK EY M EX IC O C HI NA SO UT H AF RI C A PH ILI PP IN ES VI ET NA M G LO BA L A VE RA G E NI G ER IA TH AI LA ND IN D O NE SI A IN D IA
  • We Are Social @wearesocialsg • 18 TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. 6. 3 ! 5. 5 ! 5. 4 ! 5. 2 ! 5. 1 ! 5. 1 ! 5. 1 ! 5. 1 ! 5. 1 ! 5. 0 ! 4. 9 ! 4. 9 ! 4. 9 ! 4. 8 ! 4. 7 ! 4. 6 ! 4. 6 ! 4. 5 ! 4. 4 ! 4. 2 ! 4. 1 ! 4. 0 ! 4. 0 ! 3. 9 ! 3. 9 ! 3. 7 ! 3. 4 ! 3. 4 ! 3. 4 ! 3. 1 ! 3 .3 ! 4. 1 ! 3. 8 ! 2. 7 ! 3. 1 ! 3. 8 ! 3. 2 ! 3.4 ! 3 .7 ! 4.0 ! 2. 5 ! 4. 2 ! 1. 8 ! 1. 7 ! 2. 3 ! 2. 9 ! 1. 9 ! 2. 2 ! 2. 7 ! 4. 2 ! 1. 5 ! 1. 9 ! 1. 9 ! 1. 3 ! 2. 6 ! 1. 9 ! 2. 3 ! 1. 7 ! 1. 8 ! 1. 0 ! PH ILI PP IN ES TH AI LA ND BR AZ IL VI ET NA M SO UT H AF RI C A UA E IN D O NE SI A IN D IA M AL AY SI A M EX IC O US A AR G EN TI NA PO LA ND RU SS IA SI NG AP O RE TU RK EY C AN AD A ITA LY AV ER AG E SA UD I A RA BI A AU ST RA LIA UK SP AI N FR AN C E C HI NA G ER M AN Y HO NG K O NG NE TH ER LA ND S SO UT H KO RE A JA PA N ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
  • We Are Social @wearesocialsg • 19 JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 31% 7% 0.1% -13% +39% +17% +18%
  • We Are Social @wearesocialsg • 20 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES • Source: StatCounter, Q1 2015 76 % ! 72 % ! 61 % ! 50 % ! 50 % ! 48 % ! 46 % ! 36 % ! 35 % ! 34 % ! 33 % ! 32 % ! 30 % ! 29 % ! 29 % ! 28 % ! 27 % ! 26 % ! 26 % ! 25 % ! 24 % ! 23 % ! 21 % ! 21 % ! 20 % ! 20 % ! 18 % ! 17 % ! 17 % ! 15 % ! 12 % ! NI G ER IA IN D IA SO UT H AF RI C A IN D O NE SI A UA E SA UD I A RA BI A PO LA ND TH AI LA ND M AL AY SI A SI NG AP O RE G LO BA L A VE RA G E M EX IC O JA PA N SO UT H KO RE A SP AI N TU RK EY UK HO NG K O NG AU ST RA LIA US A AR G EN TI NA EG YP T C HI NA PH ILI PP IN ES BR AZ IL VI ET NA M G ER M AN Y ITA LY C AN AD A FR AN C E RU SS IA
  • We Are Social @wearesocialsg • 21 AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS • Source: Akamai State of the Internet Report, Q3 2014 25 .3 ! 16 .3 ! 15 .0 ! 12 .2 ! 11 .5 ! 10 .7 ! 10 .3 ! 9. 1 ! 8. 7 ! 8. 6 ! 7. 8 ! 6. 9 ! 6. 9 ! 6. 6 ! 5. 5 ! 5. 5 ! 4. 7 ! 4. 5 ! 4. 2 ! 4. 1 ! 3. 8 ! 3. 7 ! 3. 6 ! 3. 6 ! 2. 9 ! 2. 5 ! 2. 5 ! 2. 0 ! SO UT H KO RE A HO NG K O NG JA PA N SI NG AP O RE US A UK C AN AD A RU SS IA G ER M AN Y PO LA ND SP AI N AU ST RA LIA FR AN C E TH AI LA ND ITA LY TU RK EY UA E G LO BA L A VE RA G E AR G EN TI NA M AL AY SI A C HI NA IN D O NE SI A EG YP T SO UT H AF RI C A BR AZ IL PH ILI PP IN ES VI ET NA M IN D IA
  • We Are Social @wearesocialsg • 22 E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. 64 % ! 63 % ! 62 % ! 56 % ! 51 % ! 49 % ! 49 % ! 46 % ! 45 % ! 44 % ! 44 % ! 40 % ! 39 % ! 39 % ! 37 % ! 37 % ! 37 % ! 36 % ! 33 % ! 30 % ! 25 % ! 24 % ! 24 % ! 23 % ! 21 % ! 18 % ! 16 % ! 14 % ! UK G ER M AN Y SO UT H KO RE A US A AU ST RA LIA C AN AD A FR AN C E SI NG AP O RE UA E SP AI N PO LA ND JA PA N HO NG K O NG ITA LY C HI NA M AL AY SI A AR G EN TI NA BR AZ IL TU RK EY RU SS IA SA UD I A RA BI A VI ET NA M M EX IC O SO UT H AF RI C A PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA
  • We Are Social @wearesocialsg • 23 GLOBAL SOCIAL MEDIA USAGE
  • We Are Social @wearesocialsg • 24 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.08B 29% 1.69B 23%
  • We Are Social @wearesocialsg • 25 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2015 29% 58%! 48%! 9%! 17%! 47%! 45%! 43%! 45%! 37%! 4%! 9%! 32%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 26 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 690! 206! 199! 197! 197! 190! 157! 103! 79! 41! 17! 3! EA ST AS IA NO RT H AM ER IC A SO UT HE AS T AS IA SO UT H AM ER IC A W ES T EU RO PE EA ST EU RO PE SO UT H AS IA AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA NI A C EN TR AL AS IA 45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
  • We Are Social @wearesocialsg • 27 SOCIAL MEDIA USE JAN 2015 66 % ! 64 % ! 60 % ! 59 % ! 58 % ! 57 % ! 56 % ! 56 % ! 55 % ! 52 % ! 49 % ! 47 % ! 47 % ! 46 % ! 46 % ! 46 % ! 46 % ! 45 % ! 40 % ! 35 % ! 34 % ! 31 % ! 30 % ! 29 % ! 29 % ! 28 % ! 25 % ! 22 % ! 19 % ! 9% ! 7% ! SI NG AP O RE HO NG K O NG AR G EN TI NA UK US A AU ST RA LIA UA E C AN AD A M AL AY SI A TU RK EY TH AI LA ND SP AI N BR AZ IL M EX IC O ITA LY C HI NA RU SS IA FR AN C E PH ILI PP IN ES G ER M AN Y PO LA ND VI ET NA M SO UT H KO RE A SA UD I A RA BI A G LO BA L A VE RA G E IN D O NE SI A EG YP T SO UT H AF RI C A JA PA N IN D IA NI G ER IA • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • We Are Social @wearesocialsg • 28 ACTIVE USERS BY SOCIAL PLATFORM JAN 2015 • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,366 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT
  • We Are Social @wearesocialsg • 29 TIME SPENT ON SOCIAL MEDIA JAN 2015 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 4. 3 ! 4. 3 ! 3. 9 ! 3. 8 ! 3. 8 ! 3. 6 ! 3. 5 ! 3. 2 ! 3. 1 ! 3. 0 ! 2. 9 ! 2. 9 ! 2. 7 ! 2. 6 ! 2. 5 ! 2. 5 ! 2. 5 ! 2. 4 ! 2. 2 ! 2. 1 ! 2. 1 ! 2. 1 ! 2. 1 ! 2. 0 ! 1. 9 ! 1. 9 ! 1. 8 ! 1. 7 ! 1. 3 ! 0. 7 ! AR G EN TI NA PH ILI PP IN ES M EX IC O BR AZ IL TH AI LA ND UA E M AL AY SI A SO UT H AF RI C A VI ET NA M SA UD I A RA BI A TU RK EY IN D O NE SI A US A RU SS IA IN D IA ITA LY SI NG AP O RE AV ER AG E UK PO LA ND C AN AD A AU ST RA LIA G ER M AN Y FR AN C E SP AI N NE TH ER LA ND S HO NG K O NG C HI NA SO UT H KO RE A JA PA N NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
  • We Are Social @wearesocialsg • 30 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL JAN 2015 23% 50%! 38%! 7%! 15%! 39%! 30%! 35%! 39%! 32%! 2%! 8%! 27%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 31 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 561! 176! 170! 161! 156! 132! 126! 85! 68! 35! 15! 1! EA ST AS IA NO RT H AM ER IC A SO UT HE AS T AS IA W ES T EU RO PE SO UT H AM ER IC A SO UT H AS IA EA ST EU RO PE AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA NI A C EN TR AL AS IA 35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
  • We Are Social @wearesocialsg • 32 MOBILE SOCIAL JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 59 % ! 58 % ! 51 % ! 50 % ! 50 % ! 49 % ! 48 % ! 46 % ! 45 % ! 43 % ! 42 % ! 40 % ! 38 % ! 38 % ! 37 % ! 36 % ! 36 % ! 32 % ! 30 % ! 27 % ! 26 % ! 26 % ! 25 % ! 24 % ! 24 % ! 23 % ! 20 % ! 19 % ! 17 % ! 8% ! 7% ! SI NG AP O RE HO NG K O NG AU ST RA LIA US A UK M AL AY SI A UA E AR G EN TI NA C AN AD A TH AI LA ND TU RK EY M EX IC O BR AZ IL SP AI N C HI NA FR AN C E ITA LY PH ILI PP IN ES G ER M AN Y SO UT H KO RE A VI ET NA M RU SS IA SA UD I A RA BI A IN D O NE SI A PO LA ND G LO BA L A VE RA G E SO UT H AF RI C A EG YP T JA PA N IN D IA NI G ER IA ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • We Are Social @wearesocialsg • 33 GLOBAL MOBILE PHONE USAGE
  • We Are Social @wearesocialsg • 34 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER JAN 2015 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.65B 51% 7.09B 1.94
  • We Are Social @wearesocialsg • 35 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2015 98% 101%! 126%! 79%! 124%! 125%! 139%! 98%! 109%! 91%! 112%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 36 MOBILE REGIONAL OVERVIEW JAN 2015 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1565! 1296! 900! 744! 583! 521! 519! 358! 294! 191! 76! 42! EA ST AS IA SO UT H AS IA AF RI C A SO UT HE AS T AS IA EA ST EU RO PE W ES T EU RO PE SO UT H AM ER IC A NO RT H AM ER IC A M ID D LE EA ST C EN TR AL AM ER IC A C EN TR AL AS IA O C EA NI A 98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION
  • We Are Social @wearesocialsg • 37 MOBILE CONNECTIONS JAN 2015 • Source: GSMA Intelligence, Q4 2014 17 6% ! 17 3% ! 17 3% ! 16 8% ! 15 2% ! 15 0% ! 14 7% ! 14 6% ! 14 4% ! 14 1% ! 13 8% ! 13 7% ! 13 5% ! 13 5% ! 12 7% ! 12 2% ! 12 1% ! 11 7% ! 11 4% ! 11 3% ! 11 1% ! 10 8% ! 10 3% ! 98 % ! 97 % ! 95 % ! 91 % ! 84 % ! 81 % ! 75 % ! 75 % ! HO NG K O NG UA E SA UD I A RA BI A RU SS IA SI NG AP O RE TH AI LA ND PO LA ND SO UT H AF RI C A AR G EN TI NA VI ET NA M G ER M AN Y M AL AY SI A ITA LY BR AZ IL AU ST RA LIA JA PA N IN D O NE SI A UK PH ILI PP IN ES EG YP T SO UT H KO RE A SP AI N US A G LO BA L A VE RA G E FR AN C E C HI NA TU RK EY M EX IC O C AN AD A NI G ER IA IN D IA MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
  • We Are Social @wearesocialsg • 38 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39% 77% 23% 7.1B
  • We Are Social @wearesocialsg • 39 PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015 99 % ! 97 % ! 96 % ! 96 % ! 95 % ! 89 % ! 86 % ! 86 % ! 85 % ! 84 % ! 83 % ! 82 % ! 80 % ! 79 % ! 78 % ! 77 % ! 77 % ! 71 % ! 58 % ! 49 % ! 47 % ! 42 % ! 42 % ! 41 % ! 35 % ! 31 % ! 24 % ! 21 % ! 15 % ! 6% ! 1% ! 1% ! 3% ! 4% ! 4% ! 5% ! 11 % ! 14 % ! 14 % ! 15 % ! 16 % ! 17 % ! 18 % ! 20 % ! 21 % ! 22 % ! 23 % ! 23 % ! 29 % ! 42 % ! 51 % ! 53 % ! 58 % ! 58 % ! 59 % ! 65 % ! 69 % ! 7 6% ! 79 % ! 85 % ! 94 % ! 99 % ! IN D O NE SI A NI G ER IA EG YP T PH ILI PP IN ES IN D IA VI ET NA M TH AI LA ND UA E M EX IC O ITA LY SO UT H AF RI C A RU SS IA SA UD I A RA BI A C HI NA BR AZ IL M AL AY SI A G LO BA L A VE RA G E AR G EN TI NA TU RK EY PO LA ND G ER M AN Y HO NG K O NG SI NG AP O RE UK AU ST RA LIA SP AI N US A FR AN C E C AN AD A SO UT H KO RE A JA PA N PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS • Sources: GSMA Intelligence, Q4 2014.
  • We Are Social @wearesocialsg • 40 JAN 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total) # # # 2.7B 58% 38% 4.1B 7.1B
  • We Are Social @wearesocialsg • 41 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 0.7%! 2.9%! 6.1%! 10.9%! 17.0%! 28.9%! 33.4%! 2009 2010 2011 2012 2013 2014 2015 • Source: StatCounter, Q1 2015
  • We Are Social @wearesocialsg • 42 JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS • Source: Akamai State of the Internet Report, Q3 2014 BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 38.9% 30.9% 30.2%
  • We Are Social @wearesocialsg • 43 AVERAGE MOBILE NET SPEEDS JAN 2015 • Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18 .2 ! 9. 1 ! 8. 1 ! 7. 9 ! 7. 1 ! 7. 0 ! 6. 7 ! 6. 2 ! 6. 0 ! 5. 8 ! 5. 4 ! 5. 2 ! 5. 0 ! 4. 8 ! 4. 2 ! 3. 9 ! 2. 8 ! 2. 8 ! 2. 5 ! 2. 5 ! 1. 7 ! 1. 5 ! 1. 3 ! 1. 1 ! SO UT H KO RE A SI NG AP O RE UK C AN AD A FR AN C E RU SS IA JA PA N C HI NA HO NG K O NG US A G ER M AN Y SP AI N PO LA ND ITA LY TU RK EY AU ST RA LIA EG YP T TH AI LA ND M AL AY SI A SO UT H AF RI C A IN D IA BR AZ IL AR G EN TI NA VI ET NA M
  • We Are Social @wearesocialsg • 44 GLOBAL MOBILE DATA GROWTH JAN 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4 2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2009! Q3 2013! 200! 400! 600! 800! 1,000! 1,200! 1,400! 1,600! 1,800! Q4 2013! Q1 2014! Q2 2014! Q3 2014! 2,000! 2,200! 2,400! 2,600! 2,800! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! • Source: Ericsson Mobility Report, Nov 2014
  • We Are Social @wearesocialsg • 45 MOBILE COMMERCE JAN 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37 % ! 27 % ! 27 % ! 23 % ! 23 % ! 20 % ! 19 % ! 19 % ! 18 % ! 18 % ! 17 % ! 17 % ! 16 % ! 15 % ! 15 % ! 15 % ! 15 % ! 14 % ! 14 % ! 13 % ! 12 % ! 11 % ! 11 % ! 11 % ! 9% ! 9% ! 8% ! 6% ! SO UT H KO RE A C HI NA UA E SI NG AP O RE HO NG K O NG G ER M AN Y TU RK EY M AL AY SI A UK US A SP AI N AR G EN TI NA ITA LY VI ET NA M SA UD I A RA BI A AU ST RA LIA BR AZ IL M EX IC O PO LA ND C AN AD A FR AN C E SO UT H AF RI C A PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA RU SS IA JA PA N
  • We Are Social @wearesocialsg • 46 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND JAN 2015 38% 85%! 57%! 16%! 34%! 85%! 53%! 53%! 84%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 47 MOBILE BROADBAND JAN 2015 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. 12 3% ! 11 8% ! 11 4% ! 11 4% ! 11 2% ! 11 1% ! 11 0% ! 10 6% ! 91 % ! 87 % ! 87 % ! 86 % ! 84 % ! 78 % ! 76 % ! 70 % ! 67 % ! 60 % ! 59 % ! 55 % ! 55 % ! 53 % ! 48 % ! 44 % ! 41 % ! 38 % ! 37 % ! 36 % ! 35 % ! 13 % ! 8% ! HO NG K O NG JA PA N SA UD I A RA BI A AU ST RA LIA TH AI LA ND UA E SO UT H KO RE A SI NG AP O RE ITA LY US A G ER M AN Y UK PO LA ND M AL AY SI A BR AZ IL SP AI N FR AN C E TU RK EY C AN AD A RU SS IA AR G EN TI NA SO UT H AF RI C A PH ILI PP IN ES C HI NA IN D O NE SI A G LO BA L A VE RA G E VI ET NA M EG YP T M EX IC O NI G ER IA IN D IA ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
  • We Are Social @wearesocialsg • 48 COUNTRY SNAPSHOTS
  • We Are Social @wearesocialsg • 49 ARGENTINA
  • We Are Social @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 43.1 URBANISATION: 93% 32.3 PENETRATION: 75% 26.0 PENETRATION: 60% 62.0 vs. POPULATION: 144% 20.0 PENETRATION: 46% DIGITAL IN ARGENTINA
  • We Are Social @wearesocialsg • 51 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +37% +8% +6% +9% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 52 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 53M 4H 11M 4H 20M 2H 47M
  • We Are Social @wearesocialsg • 53 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 32.3M 75% 25.4M 59%
  • We Are Social @wearesocialsg • 54 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 24% 3% ~0% -13% +79% +27% 0%
  • We Are Social @wearesocialsg • 55 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 26.0M 60% 20M 46%
  • We Are Social @wearesocialsg • 56 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 44%! 35%! 32%! 21%! 16%! 15%! 9%! 9%! 7%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER LINKEDIN INSTAGRAM PINTEREST BADOO
  • We Are Social @wearesocialsg • 57 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 144% 38% 71% 29% 62.0M
  • We Are Social @wearesocialsg • 58 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 19% 25% 23% 40%
  • We Are Social @wearesocialsg • 59 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 37% 24% 17%
  • We Are Social @wearesocialsg • 60 AUSTRALIA
  • We Are Social @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.7 URBANISATION: 89% 21.2 PENETRATION: 89% 13.6 PENETRATION: 57% 30.0 vs. POPULATION: 127% 12.0 PENETRATION: 51% DIGITAL IN AUSTRALIA
  • We Are Social @wearesocialsg • 62 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +6% +23% +11% SINCE JAN 2014
  • We Are Social @wearesocialsg • 63 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
  • We Are Social @wearesocialsg • 64 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
  • We Are Social @wearesocialsg • 65 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 26% 13% 0.1% -14% +51% +11% +43%
  • We Are Social @wearesocialsg • 66 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.6M 57% 12.0M 51%
  • We Are Social @wearesocialsg • 67 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 13%! 10%! 10%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN WHATSAPP TUMBLR
  • We Are Social @wearesocialsg • 68 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 127% 90% 35% 65% 30.0M
  • We Are Social @wearesocialsg • 69 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 28% 16% 16% 27%
  • We Are Social @wearesocialsg • 70 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 51% 51% 20% 15%
  • We Are Social @wearesocialsg • 71 BRAZIL
  • We Are Social @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 204M URBANISATION: 91% 110M PENETRATION: 54% 96M PENETRATION: 47% 276M vs. POPULATION: 135% 78M PENETRATION: 38% DIGITAL IN BRAZIL
  • We Are Social @wearesocialsg • 73 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +12% +3% +15% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 74 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 26M 3H 47M 3H 47M 2H 49M
  • We Are Social @wearesocialsg • 75 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 110M 54% 79M 39%
  • We Are Social @wearesocialsg • 76 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 20% 3% 0.1% -12% +109% +1% +20%
  • We Are Social @wearesocialsg • 77 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 96M 47% 78M 38%
  • We Are Social @wearesocialsg • 78 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 22%! 14%! 13%! 11%! 10%! 9%! 6%! 6%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER INSTAGRAM LINKEDIN PINTEREST BADOO
  • We Are Social @wearesocialsg • 79 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 56% 78% 22% 276M
  • We Are Social @wearesocialsg • 80 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 18% 17% 18% 23%
  • We Are Social @wearesocialsg • 81 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 37% 36% 22% 15%
  • We Are Social @wearesocialsg • 82 CANADA
  • We Are Social @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 35.7M URBANISATION: 81% 33.0M PENETRATION: 93% 20.0M PENETRATION: 56% 29.0M vs. POPULATION: 81% 16.2M PENETRATION: 45% DIGITAL IN CANADA
  • We Are Social @wearesocialsg • 84 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +11% +5% +10% +5% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 85 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 37M 1H 52M 2H 04M 2H 38M
  • We Are Social @wearesocialsg • 86 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 33.0M 93% 19.4M 54%
  • We Are Social @wearesocialsg • 87 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 17% 12% 0.3% -10% +41% +33% +18%
  • We Are Social @wearesocialsg • 88 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 20.0M 56% 16.2M 45%
  • We Are Social @wearesocialsg • 89 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47%! 23%! 19%! 16%! 15%! 13%! 12%! 12%! 8%! 7%! FACEBOOK TWITTER FACEBOOK MESSENGER PINTEREST GOOGLE+ SKYPE INSTAGRAM LINKEDIN TUMBLR SNAPCHAT
  • We Are Social @wearesocialsg • 90 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 81% 73% 15% 85% 29.0M
  • We Are Social @wearesocialsg • 91 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24% 21% 17% 24%
  • We Are Social @wearesocialsg • 92 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 54% 49% 20% 13%
  • We Are Social @wearesocialsg • 93 CHINA
  • We Are Social @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,367 URBANISATION: 54% 642 PENETRATION: 47% 629 PENETRATION: 46% 1,300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN CHINA
  • We Are Social @wearesocialsg • 95 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +1% +8% +26% SINCE JAN 2014
  • We Are Social @wearesocialsg • 96 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
  • We Are Social @wearesocialsg • 97 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 642M 47% 565M 41%
  • We Are Social @wearesocialsg • 98 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 21% 3% 0% -13% +121% +12% -
  • We Are Social @wearesocialsg • 99 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 629M 46% 506M 37%
  • We Are Social @wearesocialsg • 100 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 30%! 25%! 25%! 21%! 19%! 15%! 12%! 10%! 9%! 9%! WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+ FACEBOOK KAIXIN
  • We Are Social @wearesocialsg • 101 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 95% 46% 79% 21% 1.3B
  • We Are Social @wearesocialsg • 102 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 26% 25% 19% 21%
  • We Are Social @wearesocialsg • 103 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 30% 37% 25% 27%
  • We Are Social @wearesocialsg • 104 EGYPT
  • We Are Social @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 87.8 URBANISATION: 44% 46.2 PENETRATION: 53% 22.0 PENETRATION: 25% 98.8 vs. POPULATION: 113% 16.6 PENETRATION: 19% DIGITAL IN EGYPT
  • We Are Social @wearesocialsg • 106 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +25% +33% +2% +32% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 107 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 23% 3% 0% -13% +78% +25% -
  • We Are Social @wearesocialsg • 108 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 22.0M 25% 16.6M 19%
  • We Are Social @wearesocialsg • 109 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 113% 32% 96% 4% 98.8M
  • We Are Social @wearesocialsg • 110 FRANCE
  • We Are Social @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 66.1 URBANISATION: 86% 55.4 PENETRATION: 84% 30.0 PENETRATION: 45% 64.2 vs. POPULATION: 97% 24.0 PENETRATION: 36% DIGITAL IN FRANCE
  • We Are Social @wearesocialsg • 112 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +2% +7% -11% +20% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 113 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 53M 1H 17M 2H 00M 3H 10M
  • We Are Social @wearesocialsg • 114 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 55.4M 84% 29.4M 45%
  • We Are Social @wearesocialsg • 115 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 15% 8% 0.3% -8% +66% +17% +45%
  • We Are Social @wearesocialsg • 116 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 30.0M 45% 24.0M 36%
  • We Are Social @wearesocialsg • 117 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32%! 10%! 9%! 7%! 5%! 4%! 4%! 4%! 3%! 3%! FACEBOOK GOOGLE+ TWITTER FACEBOOK MESSENGER LINKEDIN COPAINS D'AVANT INSTAGRAM SKYPE BADOO VIADEO
  • We Are Social @wearesocialsg • 118 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 97% 69% 21% 79% 64.2M
  • We Are Social @wearesocialsg • 119 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 16% 18% 15% 15% 20%
  • We Are Social @wearesocialsg • 120 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 44% 49% 14% 12%
  • We Are Social @wearesocialsg • 121 GERMANY
  • We Are Social @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 80.8 URBANISATION: 74% 71.7 PENETRATION: 89% 28.0 PENETRATION: 35% 111.6 vs. POPULATION: 138% 24.0 PENETRATION: 30% DIGITAL IN GERMANY
  • We Are Social @wearesocialsg • 123 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% 0% +4% +9% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 124 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 41M 1H 52M 2H 03M 2H 56M
  • We Are Social @wearesocialsg • 125 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 71.7M 89% 39.2M 48%
  • We Are Social @wearesocialsg • 126 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 18% 7% 0.4% -10% +60% +30% +36%
  • We Are Social @wearesocialsg • 127 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 35% 24.0M 30%
  • We Are Social @wearesocialsg • 128 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 26%! 15%! 9%! 7%! 7%! 4%! 4%! 4%! 4%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE TWITTER GOOGLE+ SHAZAM INSTAGRAM LINKEDIN TUMBLR
  • We Are Social @wearesocialsg • 129 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 138% 63% 47% 53% 111.6M
  • We Are Social @wearesocialsg • 130 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 21% 20% 18% 9% 22%
  • We Are Social @wearesocialsg • 131 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 63% 18% 20%
  • We Are Social @wearesocialsg • 132 HONG KONG
  • We Are Social @wearesocialsg • 133 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.23 URBANISATION: 100% 5.75 PENETRATION: 79% 4.60 PENETRATION: 64% 12.70 vs. POPULATION: 176% 4.20 PENETRATION: 58% DIGITAL IN HONG KONG
  • We Are Social @wearesocialsg • 134 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +5% -23% +11% SINCE JAN 2014
  • We Are Social @wearesocialsg • 135 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
  • We Are Social @wearesocialsg • 136 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
  • We Are Social @wearesocialsg • 137 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 26% 7% 0% -10% +45% -13% -
  • We Are Social @wearesocialsg • 138 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 4.60M 64% 4.20M 58%
  • We Are Social @wearesocialsg • 139 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+ INSTAGRAM TWITTER SINA WEIBO
  • We Are Social @wearesocialsg • 140 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 176% 70% 42% 58% 12.7M
  • We Are Social @wearesocialsg • 141 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 29% 32% 26% 35%
  • We Are Social @wearesocialsg • 142 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 39% 26% 23%
  • We Are Social @wearesocialsg • 143 INDIA
  • We Are Social @wearesocialsg • 144 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,265 URBANISATION: 31% 243 PENETRATION: 19% 118 PENETRATION: 9% 946 vs. POPULATION: 75% 100 PENETRATION: 8% DIGITAL IN INDIA
  • We Are Social @wearesocialsg • 145 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +31% +6% +39% SINCE JAN 2014
  • We Are Social @wearesocialsg • 146 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
  • We Are Social @wearesocialsg • 147 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 243M 19% 200M 16%
  • We Are Social @wearesocialsg • 148 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 27% 72% 1% 0% -19% +9% +19% -
  • We Are Social @wearesocialsg • 149 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 118M 9% 100M 8%
  • We Are Social @wearesocialsg • 150 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%! WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT LINKEDIN PINTEREST VIBER
  • We Are Social @wearesocialsg • 151 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 11% 95% 5% 946M
  • We Are Social @wearesocialsg • 152 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 10% 9% 8% 8% 10%
  • We Are Social @wearesocialsg • 153 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 13% 14% 9% 9%
  • We Are Social @wearesocialsg • 154 INDONESIA
  • We Are Social @wearesocialsg • 155 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7 PENETRATION: 28% 72.0 PENETRATION: 28% 308.2 vs. POPULATION: 121% 62.0 PENETRATION: 24% DIGITAL IN INDONESIA
  • We Are Social @wearesocialsg • 156 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +16% +9% +19% SINCE JAN 2014
  • We Are Social @wearesocialsg • 157 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
  • We Are Social @wearesocialsg • 158 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
  • We Are Social @wearesocialsg • 159 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 50% 4% 0% -25% +39% +14% -
  • We Are Social @wearesocialsg • 160 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 72.0M 28% 62.0M 24%
  • We Are Social @wearesocialsg • 161 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%! FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SKYPE PINTEREST LINE
  • We Are Social @wearesocialsg • 162 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 121% 34% 99% 1% 308.2M
  • We Are Social @wearesocialsg • 163 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 11% 11% 10% 9% 14%
  • We Are Social @wearesocialsg • 164 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 18% 16% 11% 9%
  • We Are Social @wearesocialsg • 165 ITALY
  • We Are Social @wearesocialsg • 166 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 60.8 URBANISATION: 68% 36.6 PENETRATION: 60% 28.0 PENETRATION: 46% 82.3 vs. POPULATION: 135% 22.0 PENETRATION: 36% DIGITAL IN ITALY
  • We Are Social @wearesocialsg • 167 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +3% +8% -15% +11% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 168 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 28M 2H 12M 2H 30M 2H 39M
  • We Are Social @wearesocialsg • 169 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 36.6M 60% 25.8M 43%
  • We Are Social @wearesocialsg • 170 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 17% 8% 0.4% -7% +16% +42% +529%
  • We Are Social @wearesocialsg • 171 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 46% 22.0M 36%
  • We Are Social @wearesocialsg • 172 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 17%! 14%! 11%! 10%! 10%! 6%! 5%! 5%! WHATSAPP FACEBOOK FACEBOOK MESSENGER SKYPE SHAZAM TWITTER GOOGLE+ INSTAGRAM LINKEDIN PINTEREST
  • We Are Social @wearesocialsg • 173 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 67% 84% 16% 82.3M
  • We Are Social @wearesocialsg • 174 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 26% 16% 16% 16% 23%
  • We Are Social @wearesocialsg • 175 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 39% 39% 20% 16%
  • We Are Social @wearesocialsg • 176 JAPAN
  • We Are Social @wearesocialsg • 177 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 127.1 URBANISATION: 91% 109.6 PENETRATION: 86% 24.0 PENETRATION: 19% 155.6 vs. POPULATION: 122% 22.0 PENETRATION: 17% DIGITAL IN JAPAN
  • We Are Social @wearesocialsg • 178 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +9% +12% +15% SINCE JAN 2014
  • We Are Social @wearesocialsg • 179 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 07M 0H 59M 0H 40M 2H 17M
  • We Are Social @wearesocialsg • 180 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 109.6M 86% 43.6M 34%
  • We Are Social @wearesocialsg • 181 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 30% 5% 0.2% -12% +36% +22% -18%
  • We Are Social @wearesocialsg • 182 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 24.0M 19% 22.0M 17%
  • We Are Social @wearesocialsg • 183 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 16%! 13%! 4%! 3%! 2%! 2%! 1%! 1%! 1%!
  • We Are Social @wearesocialsg • 184 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 122% 96% 1% 99% 155.6M
  • We Are Social @wearesocialsg • 185 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 5% 8% 7% 10% 7%
  • We Are Social @wearesocialsg • 186 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 43% 40% 11% 6%
  • We Are Social @wearesocialsg • 187 MALAYSIA
  • We Are Social @wearesocialsg • 188 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 30.5 URBANISATION: 73% 20.1 PENETRATION: 66% 16.8 PENETRATION: 55% 41.8 vs. POPULATION: 137% 15.0 PENETRATION: 49% DIGITAL IN MALAYSIA
  • We Are Social @wearesocialsg • 189 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +8% +1% +15% SINCE JAN 2014
  • We Are Social @wearesocialsg • 190 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 39M 3H 27M 2H 24M
  • We Are Social @wearesocialsg • 191 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 20.1M 66% 16.5M 54%
  • We Are Social @wearesocialsg • 192 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 57% 35% 8% 0% -17% +45% +5% -
  • We Are Social @wearesocialsg • 193 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 16.8M 55% 15.0M 49%
  • We Are Social @wearesocialsg • 194 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 38%! 32%! 29%! 21%! 19%! 18%! 15%! 13%! 11%! 10%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ WECHAT TWITTER INSTAGRAM SKYPE LINKEDIN PINTEREST
  • We Are Social @wearesocialsg • 195 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 137% 57% 77% 23% 41.8M
  • We Are Social @wearesocialsg • 196 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 27% 24% 22% 33%
  • We Are Social @wearesocialsg • 197 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 40% 37% 24% 19%
  • We Are Social @wearesocialsg • 198 MEXICO
  • We Are Social @wearesocialsg • 199 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 121.0 URBANISATION: 78% 59.2 PENETRATION: 49% 56.0 PENETRATION: 46% 102.0 vs. POPULATION: 84% 48.0 PENETRATION: 40% DIGITAL IN MEXICO
  • We Are Social @wearesocialsg • 200 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +34% +12% +1% +4% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 201 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 02M 3H 58M 3H 52M 2H 22M
  • We Are Social @wearesocialsg • 202 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 59.2M 49% 48.7M 40%
  • We Are Social @wearesocialsg • 203 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 32% 7% 0.2% -23% +103% +26% +42%
  • We Are Social @wearesocialsg • 204 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 56.0M 46% 48.0M 40%
  • We Are Social @wearesocialsg • 205 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 26%! 24%! 17%! 15%! 14%! 9%! 8%! 8%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ TWITTER SKYPE INSTAGRAM PINTEREST LINKEDIN LINE
  • We Are Social @wearesocialsg • 206 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 84% 42% 85% 15% 102.0M
  • We Are Social @wearesocialsg • 207 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 25% 16% 19% 17% 28%
  • We Are Social @wearesocialsg • 208 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24% 18% 14%
  • We Are Social @wearesocialsg • 209 NIGERIA
  • We Are Social @wearesocialsg • 210 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 183.5 URBANISATION: 50% 70.3 PENETRATION: 38% 13.6 PENETRATION: 7% 138.0 vs. POPULATION: 75% 12.4 PENETRATION: 7% DIGITAL IN NIGERIA
  • We Are Social @wearesocialsg • 211 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +26% +21% +21% [N/A]
  • We Are Social @wearesocialsg • 212 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 20% 76% 5% 0% -5% - +28% -
  • We Are Social @wearesocialsg • 213 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.6M 7% 12.4M 7%
  • We Are Social @wearesocialsg • 214 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 17% 97% 3% 138.0M
  • We Are Social @wearesocialsg • 215 THE PHILIPPINES
  • We Are Social @wearesocialsg • 216 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 100.8 URBANISATION: 49% 44.2 PENETRATION: 44% 40.0 PENETRATION: 40% 114.6 vs. POPULATION: 114% 32.0 PENETRATION: 32% DIGITAL IN THE PHILIPPINES
  • We Are Social @wearesocialsg • 217 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +18% +18% +7% +33% SINCE JAN 2014
  • We Are Social @wearesocialsg • 218 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 6H 17M 3H 19M 4H 15M 2H 47M
  • We Are Social @wearesocialsg • 219 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 44.2M 44% 32.0M 32%
  • We Are Social @wearesocialsg • 220 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 71% 21% 9% 0% -13% +70% +38% -
  • We Are Social @wearesocialsg • 221 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 40.0M 40% 32.0M 32%
  • We Are Social @wearesocialsg • 222 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 21%! 20%! 17%! 13%! 13%! 12%! 9%! 9%! 7%! 6%! FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER VIBER PINTEREST INSTAGRAM LINKEDIN KAKAO TALK
  • We Are Social @wearesocialsg • 223 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 114% 42% 96% 4% 114.6M
  • We Are Social @wearesocialsg • 224 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 14% 15% 13% 19%
  • We Are Social @wearesocialsg • 225 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 24% 21% 15% 11%
  • We Are Social @wearesocialsg • 226 POLAND
  • We Are Social @wearesocialsg • 227 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 38.5 URBANISATION: 61% 25.7 PENETRATION: 67% 13.0 PENETRATION: 34% 56.5 vs. POPULATION: 147% 9.2 PENETRATION: 24% DIGITAL IN POLAND
  • We Are Social @wearesocialsg • 228 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +3% +8% +11% +28% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 229 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 51M 1H 49M 2H 05M 2H 44M
  • We Are Social @wearesocialsg • 230 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 25.7M 67% 15.9M 41%
  • We Are Social @wearesocialsg • 231 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 52% 46% 3% ~0% -39% +277% +13% -40%
  • We Are Social @wearesocialsg • 232 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.0M 34% 9.2M 24%
  • We Are Social @wearesocialsg • 233 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 35%! 19%! 10%! 10%! 7%! 6%! 5%! 5%! 5%! 5%! FACEBOOK GOOGLE+ NK.PL TWITTER SKYPE FACEBOOK MESSENGER LINKEDIN BADOO INSTAGRAM PINTEREST
  • We Are Social @wearesocialsg • 234 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 147% 57% 49% 51% 56.5M
  • We Are Social @wearesocialsg • 235 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 14% 20% 12% 13% 16%
  • We Are Social @wearesocialsg • 236 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 37% 44% 16% 14%
  • We Are Social @wearesocialsg • 237 RUSSIA
  • We Are Social @wearesocialsg • 238 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 146.3 URBANISATION: 74% 87.5 PENETRATION: 60% 67.0 PENETRATION: 46% 245.2 vs. POPULATION: 168% 38.2 PENETRATION: 26% DIGITAL IN RUSSIA
  • We Are Social @wearesocialsg • 239 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +15% +10% -6% [N/A]
  • We Are Social @wearesocialsg • 240 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 47M 1H 42M 2H 38M 2H 29M
  • We Are Social @wearesocialsg • 241 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 87.5M 60% 47.7M 33%
  • We Are Social @wearesocialsg • 242 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 82% 12% 6% 0% -5% +41% +17% -
  • We Are Social @wearesocialsg • 243 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 67.0M 46% 38.2M 26%
  • We Are Social @wearesocialsg • 244 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 24%! 18%! 15%! 12%! 10%! 7%! 5%! 5%! 4%! VK ODNOKLASSNIKI FACEBOOK GOOGLE+ SKYPE TWITTER INSTAGRAM VIBER WHATSAPP LINKEDIN
  • We Are Social @wearesocialsg • 245 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 168% 33% 82% 18% 245.2M
  • We Are Social @wearesocialsg • 246 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 14% 10% 8% 11% 13%
  • We Are Social @wearesocialsg • 247 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 30% 13% 8%
  • We Are Social @wearesocialsg • 248 SAUDI ARABIA
  • We Are Social @wearesocialsg • 249 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 31.5 URBANISATION: 82% 18.3 PENETRATION: 58% 9.2 PENETRATION: 29% 54.5 vs. POPULATION: 173% 8.0 PENETRATION: 25% DIGITAL IN SAUDI ARABIA
  • We Are Social @wearesocialsg • 250 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +28% +21% +3% +14% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 251 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 14M 4H 13M 3H 02M 2H 15M
  • We Are Social @wearesocialsg • 252 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 18.3M 58% 14.7M 47%
  • We Are Social @wearesocialsg • 253 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 46% 48% 6% 0.1% -16% +31% -29% +200%
  • We Are Social @wearesocialsg • 254 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 9.2M 29% 8.0M 25%
  • We Are Social @wearesocialsg • 255 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 22%! 21%! 19%! 15%! 13%! 13%! 13%! 10%! 10%! 8%! WHATSAPP FACEBOOK TWITTER GOOGLE+ FACEBOOK MESSENGER SKYPE INSTAGRAM PINTEREST LINKEDIN BADOO
  • We Are Social @wearesocialsg • 256 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 173% 66% 80% 20% 54.5M
  • We Are Social @wearesocialsg • 257 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 18% 17% 17% 29%
  • We Are Social @wearesocialsg • 258 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 25% 19% 15%
  • We Are Social @wearesocialsg • 259 SINGAPORE
  • We Are Social @wearesocialsg • 260 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 5.47 URBANISATION: 100% 4.45 PENETRATION: 81% 3.60 PENETRATION: 66% 8.30 vs. POPULATION: 152% 3.20 PENETRATION: 59% DIGITAL IN SINGAPORE
  • We Are Social @wearesocialsg • 261 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +13% +3% +14% SINCE JAN 2014
  • We Are Social @wearesocialsg • 262 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 41M 2H 18M 2H 27M 1H 53M
  • We Are Social @wearesocialsg • 263 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 4.45M 81% 3.54M 65%
  • We Are Social @wearesocialsg • 264 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 34% 9% 0% -14% +34% +8% -
  • We Are Social @wearesocialsg • 265 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 3.60M 66% 3.20M 59%
  • We Are Social @wearesocialsg • 266 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 46%! 39%! 24%! 15%! 15%! 14%! 14%! 14%! 13%! 11%! WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER SKYPE GOOGLE+ INSTAGRAM LINKEDIN WECHAT LINE
  • We Are Social @wearesocialsg • 267 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 152% 70% 42% 58% 8.30M
  • We Are Social @wearesocialsg • 268 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 33% 26% 26% 38%
  • We Are Social @wearesocialsg • 269 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 46% 28% 23%
  • We Are Social @wearesocialsg • 270 SOUTH AFRICA
  • We Are Social @wearesocialsg • 271 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 54.0 URBANISATION: 62% 24.9 PENETRATION: 46% 11.8 PENETRATION: 22% 79.1 vs. POPULATION: 146% 10.6 PENETRATION: 20% DIGITAL IN SOUTH AFRICA
  • We Are Social @wearesocialsg • 272 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +24% +20% +16% [N/A]
  • We Are Social @wearesocialsg • 273 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 04M 3H 10M 2H 39M
  • We Are Social @wearesocialsg • 274 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 24.9M 46% 20.9M 39%
  • We Are Social @wearesocialsg • 275 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 32% 61% 7% ~0% -11% +4% +33% +200%
  • We Are Social @wearesocialsg • 276 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 11.8M 22% 10.6M 20%
  • We Are Social @wearesocialsg • 277 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 31%! 26%! 19%! 15%! 13%! 12%! 11%! 9%! 8%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ TWITTER LINKEDIN SKYPE PINTEREST INSTAGRAM WECHAT
  • We Are Social @wearesocialsg • 278 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 146% 36% 83% 17% 79.1M
  • We Are Social @wearesocialsg • 279 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 21% 14% 16% 29%
  • We Are Social @wearesocialsg • 280 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 31% 23% 17% 11%
  • We Are Social @wearesocialsg • 281 SOUTH KOREA
  • We Are Social @wearesocialsg • 282 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 50.4 URBANISATION: 91% 45.3 PENETRATION: 90% 15.0 PENETRATION: 30% 56.0 vs. POPULATION: 111% 13.4 PENETRATION: 27% DIGITAL IN SOUTH KOREA
  • We Are Social @wearesocialsg • 283 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +15% +4% +18% SINCE JAN 2014
  • We Are Social @wearesocialsg • 284 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 22M 1H 47M 1H 16M 2H 13M
  • We Are Social @wearesocialsg • 285 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 45.3M 90% 32.4M 64%
  • We Are Social @wearesocialsg • 286 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 29% 1% 0% -3% +5% +56% -
  • We Are Social @wearesocialsg • 287 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 15.0M 30% 13.4M 27%
  • We Are Social @wearesocialsg • 288 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 39%! 26%! 17%! 13%! 9%! 8%! 7%! 6%! 6%! 5%! KAKAO TALK FACEBOOK FACEBOOK MESSENGER TWITTER LINE GOOGLE+ PINTEREST INSTAGRAM LINKEDIN TUMBLR
  • We Are Social @wearesocialsg • 289 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 111% 99% 6% 94% 56.0M
  • We Are Social @wearesocialsg • 290 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 38% 29% 30% 32%
  • We Are Social @wearesocialsg • 291 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 59% 62% 41% 37%
  • We Are Social @wearesocialsg • 292 SPAIN
  • We Are Social @wearesocialsg • 293 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 46.5 URBANISATION: 77% 35.7 PENETRATION: 77% 22.0 PENETRATION: 47% 50.3 vs. POPULATION: 108% 17.8 PENETRATION: 38% DIGITAL IN SPAIN
  • We Are Social @wearesocialsg • 294 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +12% -10% +16% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 295 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 58M 1H 51M 1H 54M 2H 31M
  • We Are Social @wearesocialsg • 296 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 35.7M 77% 29.0M 62%
  • We Are Social @wearesocialsg • 297 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 63% 29% 8% 0.1% -19% +89% +13% +38%
  • We Are Social @wearesocialsg • 298 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 22.0M 47% 17.8M 38%
  • We Are Social @wearesocialsg • 299 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 42%! 33%! 20%! 17%! 12%! 11%! 10%! 9%! 9%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER SKYPE GOOGLE+ INSTAGRAM SHAZAM LINKEDIN PINTEREST
  • We Are Social @wearesocialsg • 300 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 108% 65% 31% 69% 50.3M
  • We Are Social @wearesocialsg • 301 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 29% 28% 22% 18% 35%
  • We Are Social @wearesocialsg • 302 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 42% 44% 24% 17%
  • We Are Social @wearesocialsg • 303 THAILAND
  • We Are Social @wearesocialsg • 304 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 64.9 URBANISATION: 34% 23.9 PENETRATION: 37% 32.0 PENETRATION: 49% 97.0 vs. POPULATION: 150% 28.0 PENETRATION: 43% DIGITAL IN THAILAND
  • We Are Social @wearesocialsg • 305 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +33% +15% +27% SINCE JAN 2014
  • We Are Social @wearesocialsg • 306 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 27M 4H 06M 3H 46M 2H 46M
  • We Are Social @wearesocialsg • 307 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 23.9M 37% 17.7M 27%
  • We Are Social @wearesocialsg • 308 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 36% 8% 0% -19% +59% -3% -
  • We Are Social @wearesocialsg • 309 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 32.0M 49% 28.0M 43%
  • We Are Social @wearesocialsg • 310 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 19%! 13%! 10%! 10%! 8%! 7%! 6%! 5%! 5%! 5%! FACEBOOK GOOGLE+ TWITTER INSTAGRAM FACEBOOK MESSENGER LINE PINTEREST LINKEDIN BADOO MYSPACE
  • We Are Social @wearesocialsg • 311 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 150% 75% 86% 14% 97.0M
  • We Are Social @wearesocialsg • 312 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 16% 11% 12% 11% 12%
  • We Are Social @wearesocialsg • 313 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 18% 12% 11%
  • We Are Social @wearesocialsg • 314 TURKEY
  • We Are Social @wearesocialsg • 315 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 76.7 URBANISATION: 72% 37.7 PENETRATION: 49% 40.0 PENETRATION: 52% 69.6 vs. POPULATION: 91% 32.0 PENETRATION: 42% DIGITAL IN TURKEY
  • We Are Social @wearesocialsg • 316 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +11% +2% +14% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 317 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 37M 2H 51M 2H 56M 2H 17M
  • We Are Social @wearesocialsg • 318 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 37.7M 49% 31.7M 41%
  • We Are Social @wearesocialsg • 319 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 68% 28% 4% ~0% -15% +62% +37% +100%
  • We Are Social @wearesocialsg • 320 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 40.0M 52% 32.0M 42%
  • We Are Social @wearesocialsg • 321 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 26%! 23%! 21%! 17%! 14%! 13%! 12%! 8%! 7%! 6%! FACEBOOK WHATSAPP FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM LINKEDIN PINTEREST VIBER
  • We Are Social @wearesocialsg • 322 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 91% 66% 58% 42% 69.6M
  • We Are Social @wearesocialsg • 323 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 25% 22% 22% 24%
  • We Are Social @wearesocialsg • 324 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 35% 33% 24% 19%
  • We Are Social @wearesocialsg • 325 UNITED ARAB EMIRATES
  • We Are Social @wearesocialsg • 326 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 9.58 URBANISATION: 84% 8.81 PENETRATION: 92% 5.40 PENETRATION: 56% 16.60 vs. POPULATION: 173% 4.60 PENETRATION: 48% DIGITAL IN THE UAE
  • We Are Social @wearesocialsg • 327 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +95% +23% +21% +21% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 328 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 45M 3H 35M 2H 04M
  • We Are Social @wearesocialsg • 329 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 8.81M 92% 7.27M 76%
  • We Are Social @wearesocialsg • 330 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 44% 50% 6% ~0% -33% +84% -21% +100%
  • We Are Social @wearesocialsg • 331 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 5.40M 56% 4.60M 48%
  • We Are Social @wearesocialsg • 332 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 51%! 49%! 43%! 39%! 27%! 27%! 24%! 22%! 21%! 18%! SKYPE WHATSAPP FACEBOOK MESSENGER FACEBOOK GOOGLE+ TWITTER LINKEDIN VIBER PINTEREST INSTAGRAM
  • We Are Social @wearesocialsg • 333 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 173% 64% 86% 14% 16.6M
  • We Are Social @wearesocialsg • 334 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 45% 31% 33% 31% 52%
  • We Are Social @wearesocialsg • 335 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 50% 45% 33% 27%
  • We Are Social @wearesocialsg • 336 UNITED KINGDOM
  • We Are Social @wearesocialsg • 337 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 64.1 URBANISATION: 80% 57.3 PENETRATION: 89% 38.0 PENETRATION: 59% 74.8 vs. POPULATION: 117% 32.0 PENETRATION: 50% DIGITAL IN THE UK
  • We Are Social @wearesocialsg • 338 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +4% +6% -9% +7% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 339 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 59M 1H 52M 2H 13M 3H 05M
  • We Are Social @wearesocialsg • 340 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 57.3M 89% 36.9M 58%
  • We Are Social @wearesocialsg • 341 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 58% 27% 15% 0.4% -12% +18% +31% +32%
  • We Are Social @wearesocialsg • 342 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 38.0M 59% 32.0M 50%
  • We Are Social @wearesocialsg • 343 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 43%! 23%! 19%! 18%! 13%! 12%! 9%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER WHATSAPP SKYPE GOOGLE+ LINKEDIN PINTEREST INSTAGRAM SNAPCHAT
  • We Are Social @wearesocialsg • 344 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 117% 74% 41% 59% 74.8M
  • We Are Social @wearesocialsg • 345 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 24% 24% 17% 15% 30%
  • We Are Social @wearesocialsg • 346 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 58% 64% 22% 18%
  • We Are Social @wearesocialsg • 347 UNITED STATES OF AMERICA
  • We Are Social @wearesocialsg • 348 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 320 URBANISATION: 82% 280 PENETRATION: 87% 186 PENETRATION: 58% 329 vs. POPULATION: 103% 160 PENETRATION: 50% DIGITAL IN THE USA
  • We Are Social @wearesocialsg • 349 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +4% 0.4% +4% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 350 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 55M 2H 27M 2H 43M 3H 40M
  • We Are Social @wearesocialsg • 351 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 280M 87% 170M 53%
  • We Are Social @wearesocialsg • 352 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 25% 10% 0.3% -8% +24% +7% +9%
  • We Are Social @wearesocialsg • 353 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 186M 58% 160M 50%
  • We Are Social @wearesocialsg • 354 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 42%! 20%! 19%! 17%! 14%! 13%! 11%! 10%! 8%! 7%! FACEBOOK FACEBOOK MESSENGER TWITTER PINTEREST GOOGLE+ INSTAGRAM LINKEDIN SKYPE TUMBLR SNAPCHAT
  • We Are Social @wearesocialsg • 355 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 103% 85% 24% 76% 329M
  • We Are Social @wearesocialsg • 356 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 29% 24% 22% 20% 27%
  • We Are Social @wearesocialsg • 357 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 55% 56% 24% 18%
  • We Are Social @wearesocialsg • 358 VIETNAM
  • We Are Social @wearesocialsg • 359 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 90.7 URBANISATION: 31% 39.8 PENETRATION: 44% 28.0 PENETRATION: 31% 128.3 vs. POPULATION: 141% 24.0 PENETRATION: 26% DIGITAL IN VIETNAM
  • We Are Social @wearesocialsg • 360 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +40% -4% +41% SINCE JAN 2014
  • We Are Social @wearesocialsg • 361 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 10M 2H 41M 3H 04M 1H 48M
  • We Are Social @wearesocialsg • 362 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 39.8M 44% 32.4M 36%
  • We Are Social @wearesocialsg • 363 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 20% 4% 0% +1% -3% -4% -
  • We Are Social @wearesocialsg • 364 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 31% 24.0M 26%
  • We Are Social @wearesocialsg • 365 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 21%! 14%! 13%! 12%! 9%! 8%! 5%! 5%! 5%! 4%! FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER TWITTER PINTEREST LINKEDIN INSTAGRAM BADOO
  • We Are Social @wearesocialsg • 366 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 141% 26% 89% 11% 128.3M
  • We Are Social @wearesocialsg • 367 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 14% 18% 16% 24%
  • We Are Social @wearesocialsg • 368 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24% 18% 15%
  • We Are Social @wearesocialsg • 369 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015
  • We Are Social @wearesocialsg • 370 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
  • We Are Social @wearesocialsg • 371 SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report: STAT COUNTER! GSMA INTELLIGENCE! ERICSSON MOBILITY! AKAMAI TECHNOLOGIES!
  • We Are Social @wearesocialsg • 372 SOURCES USED IN THIS REPORT Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015. Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014). Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014. Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.
  • We Are Social @wearesocialsg • 372 @WEARESOCIAL LETSTALK@WEARESOCIAL.COM +1 646 661 2128 HTTP://WEARESOCIAL.COM UNITED STATES @WEARESOCIALBR FALECOMAGENTE@WEARESOCIAL.COM.BR +55 11 3032 7086 HTTP://WEARESOCIAL.COM.BR BRASIL @WEARESOCIAL TALKTOUS@WEARESOCIAL.NET +44 (0)20 3195 1700 HTTP://WEARESOCIAL.NET UNITED KINGDOM @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG SINGAPORE GET IN TOUCH WITH OUR TEAMS
  • We Are Social @wearesocialsg • 373 @WEARESOCIALIT PARLACONNOI@WEARESOCIAL.IT +39 (0)2 3655 1868 HTTP://WEARESOCIAL.IT ITALIA @WEARESOCIALAU LETS.CHAT@WEARESOCIAL.COM.AU +61 (02) 9046 3700 HTTP://WEARESOCIAL.COM.AU AUSTRALIA @WEARESOCIALFR CONVERSATION@WEARESOCIAL.FR +33 (0)1 73 00 32 70 HTTP://WEARESOCIAL.FR FRANCE @WEARESOCIALDE SPRICHMITUNS@WEARESOCIAL.DE +49 (0)89 8099 110 20 HTTP://WEARESOCIAL.DE DEUTSCHLAND GET IN TOUCH WITH OUR TEAMS
  • We Are Social @wearesocialsg • 374 WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG
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  • We Are Social @wearesocialsg • 1 DIGITAL, SOCIAL & MOBILE IN 2015 WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS we are social SIMON KEMP • WE ARE SOCIAL • JANUARY 2015
  • We Are Social @wearesocialsg • 2
  • We Are Social @wearesocialsg • 3 COUNTRIES DETAILED IN THIS REPORT 1  ARGENTINA 2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  EGYPT 7  FRANCE 8  GERMANY 9  HONG KONG 10  INDIA 11  INDONESIA 12  ITALY 13  JAPAN 14  MALAYSIA 15  MEXICO 16  NIGERIA 17  THE PHILIPPINES 18  POLAND 19  RUSSIA 20  SAUDI ARABIA 21  SINGAPORE 22  SOUTH AFRICA 23  SOUTH KOREA 24  SPAIN 25  TURKEY 26  THAILAND 27  UNITED ARAB EMIRATES 28  UNITED KINGDOM 29  UNITED STATES 30  VIETNAM 21! 9! 5! 4! 10! 24! 15! 22! 7! 19! 12! 20! 8! 13! 1! 16! 23! 6! 2! 3! 11! 18! 14! 17! 25! 26! 27! 28! 29! 30!
  • We Are Social @wearesocialsg • 4 CLICK HERE TO ACCESS OUR REPORTS ON OVER 100 COUNTRIES AROUND THE WORLD
  • We Are Social @wearesocialsg • 5 GLOBAL & REGIONAL OVERVIEWS
  • We Are Social @wearesocialsg • 6 GLOBAL DIGITAL SNAPSHOT ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOT OF THE WORLD’S KEY DIGITAL STATISTICAL INDICATORS • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.210 JAN 2015 URBANISATION: 53% 3.010 PENETRATION: 42% 2.078 PENETRATION: 29% 3.649 PENETRATION: 51% 1.685 PENETRATION: 23%
  • We Are Social @wearesocialsg • 7 YEAR-ON-YEAR GROWTH ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL ACCOUNTS HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS JAN 2015 • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated) +1.6% +115 MILLION +21% +525 MILLION +12% +222 MILLION +5% +185 MILLION +23% +313 MILLION
  • We Are Social @wearesocialsg • 8 SHARE OF GLOBAL USERS JAN 2015 NORTH AMERICA 5% 10% 10% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 8% 7% WEST EUROPE 6% 9% 11% 7% CENTRAL ASIA 1%
  • We Are Social @wearesocialsg • 9 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 4,021 URBANISATION: 45% 1,407 PENETRATION: 35% 1,065 PENETRATION: 26% 3,722 vs. POPULATION: 93% 879 PENETRATION: 22% DIGITAL IN ASIA-PACIFIC
  • We Are Social @wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,135 URBANISATION: 40% 298 PENETRATION: 26% 103 PENETRATION: 9% 900 vs. POPULATION: 79% 85 PENETRATION: 7% DIGITAL IN AFRICA
  • We Are Social @wearesocialsg • 11 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 979 URBANISATION: 81% 633 PENETRATION: 65% 482 PENETRATION: 49% 1,068 vs. POPULATION: 109% 399 PENETRATION: 41% DIGITAL IN THE AMERICAS
  • We Are Social @wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 837 URBANISATION: 72% 584 PENETRATION: 70% 387 PENETRATION: 46% 1,104 vs. POPULATION: 132% 287 PENETRATION: 34% DIGITAL IN EUROPE
  • We Are Social @wearesocialsg • 13 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE REGION’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 238 URBANISATION: 67% 87 PENETRATION: 36% 41 PENETRATION: 17% 294 vs. POPULATION: 124% 35 PENETRATION: 15% DIGITAL IN THE MIDDLE EAST
  • We Are Social @wearesocialsg • 14 GLOBAL INTERNET USAGE
  • We Are Social @wearesocialsg • 15 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2015 42% 88%! 56%! 26%! 36%! 81%! 58%! 51%! 69%! 43%! 38%! 19%! 33%! REGIONAL INTERNET PENETRATION FIGURES • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
  • We Are Social @wearesocialsg • 16 INTERNET REGIONAL OVERVIEW JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. 823! 341! 324! 313! 298! 244! 231! 208! 90! 87! 27! 26! EA ST AS IA W ES T EU RO PE SO UT H AS IA NO RT H AM ER IC A AF RI C A EA ST EU RO PE SO UT H AM ER IC A SO UT HE AS T AS IA C EN TR AL AM ER IC A M ID D LE EA ST O C EA NI A C EN TR AL AS IA INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 51%! 81%! 19%! 88%! 26%! 58%! 56%! 33%! 43%! 36%! 69%! 38%!
  • We Are Social @wearesocialsg • 17 INTERNET USE JAN 2015 • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data. NATIONAL INTERNET PENETRATION FIGURES 93 % ! 92 % ! 90 % ! 89 % ! 89 % ! 89 % ! 87 % ! 86 % ! 84 % ! 81 % ! 79 % ! 77 % ! 75 % ! 67 % ! 66 % ! 60 % ! 60 % ! 58 % ! 54 % ! 53 % ! 49 % ! 49 % ! 47 % ! 46 % ! 44 % ! 44 % ! 42 % ! 38 % ! 37 % ! 28 % ! 19 % ! C AN AD A UA E SO UT H KO RE A AU ST RA LIA UK G ER M AN Y US A JA PA N FR AN C E SI NG AP O RE HO NG K O NG SP AI N AR G EN TI NA PO LA ND M AL AY SI A ITA LY RU SS IA SA UD I A RA BI A BR AZ IL EG YP T TU RK EY M EX IC O C HI NA SO UT H AF RI C A PH ILI PP IN ES VI ET NA M G LO BA L A VE RA G E NI G ER IA TH AI LA ND IN D O NE SI A IN D IA
  • We Are Social @wearesocialsg • 18 TIME SPENT ON THE INTERNET JAN 2015 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users. 6. 3 ! 5. 5 ! 5. 4 ! 5. 2 ! 5. 1 ! 5. 1 ! 5. 1 ! 5. 1 ! 5. 1 ! 5. 0 ! 4. 9 ! 4. 9 ! 4. 9 ! 4. 8 ! 4. 7 ! 4. 6 ! 4. 6 ! 4. 5 ! 4. 4 ! 4. 2 ! 4. 1 ! 4. 0 ! 4. 0 ! 3. 9 ! 3. 9 ! 3. 7 ! 3. 4 ! 3. 4 ! 3. 4 ! 3. 1 ! 3 .3 ! 4. 1 ! 3. 8 ! 2. 7 ! 3. 1 ! 3. 8 ! 3. 2 ! 3.4 ! 3 .7 ! 4.0 ! 2. 5 ! 4. 2 ! 1. 8 ! 1. 7 ! 2. 3 ! 2. 9 ! 1. 9 ! 2. 2 ! 2. 7 ! 4. 2 ! 1. 5 ! 1. 9 ! 1. 9 ! 1. 3 ! 2. 6 ! 1. 9 ! 2. 3 ! 1. 7 ! 1. 8 ! 1. 0 ! PH ILI PP IN ES TH AI LA ND BR AZ IL VI ET NA M SO UT H AF RI C A UA E IN D O NE SI A IN D IA M AL AY SI A M EX IC O US A AR G EN TI NA PO LA ND RU SS IA SI NG AP O RE TU RK EY C AN AD A ITA LY AV ER AG E SA UD I A RA BI A AU ST RA LIA UK SP AI N FR AN C E C HI NA G ER M AN Y HO NG K O NG NE TH ER LA ND S SO UT H KO RE A JA PA N ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
  • We Are Social @wearesocialsg • 19 JAN 2015 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 62% 31% 7% 0.1% -13% +39% +17% +18%
  • We Are Social @wearesocialsg • 20 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES • Source: StatCounter, Q1 2015 76 % ! 72 % ! 61 % ! 50 % ! 50 % ! 48 % ! 46 % ! 36 % ! 35 % ! 34 % ! 33 % ! 32 % ! 30 % ! 29 % ! 29 % ! 28 % ! 27 % ! 26 % ! 26 % ! 25 % ! 24 % ! 23 % ! 21 % ! 21 % ! 20 % ! 20 % ! 18 % ! 17 % ! 17 % ! 15 % ! 12 % ! NI G ER IA IN D IA SO UT H AF RI C A IN D O NE SI A UA E SA UD I A RA BI A PO LA ND TH AI LA ND M AL AY SI A SI NG AP O RE G LO BA L A VE RA G E M EX IC O JA PA N SO UT H KO RE A SP AI N TU RK EY UK HO NG K O NG AU ST RA LIA US A AR G EN TI NA EG YP T C HI NA PH ILI PP IN ES BR AZ IL VI ET NA M G ER M AN Y ITA LY C AN AD A FR AN C E RU SS IA
  • We Are Social @wearesocialsg • 21 AVERAGE NET CONNECTION SPEEDS JAN 2015 AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS • Source: Akamai State of the Internet Report, Q3 2014 25 .3 ! 16 .3 ! 15 .0 ! 12 .2 ! 11 .5 ! 10 .7 ! 10 .3 ! 9. 1 ! 8. 7 ! 8. 6 ! 7. 8 ! 6. 9 ! 6. 9 ! 6. 6 ! 5. 5 ! 5. 5 ! 4. 7 ! 4. 5 ! 4. 2 ! 4. 1 ! 3. 8 ! 3. 7 ! 3. 6 ! 3. 6 ! 2. 9 ! 2. 5 ! 2. 5 ! 2. 0 ! SO UT H KO RE A HO NG K O NG JA PA N SI NG AP O RE US A UK C AN AD A RU SS IA G ER M AN Y PO LA ND SP AI N AU ST RA LIA FR AN C E TH AI LA ND ITA LY TU RK EY UA E G LO BA L A VE RA G E AR G EN TI NA M AL AY SI A C HI NA IN D O NE SI A EG YP T SO UT H AF RI C A BR AZ IL PH ILI PP IN ES VI ET NA M IN D IA
  • We Are Social @wearesocialsg • 22 E-COMMERCE JAN 2015 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month. 64 % ! 63 % ! 62 % ! 56 % ! 51 % ! 49 % ! 49 % ! 46 % ! 45 % ! 44 % ! 44 % ! 40 % ! 39 % ! 39 % ! 37 % ! 37 % ! 37 % ! 36 % ! 33 % ! 30 % ! 25 % ! 24 % ! 24 % ! 23 % ! 21 % ! 18 % ! 16 % ! 14 % ! UK G ER M AN Y SO UT H KO RE A US A AU ST RA LIA C AN AD A FR AN C E SI NG AP O RE UA E SP AI N PO LA ND JA PA N HO NG K O NG ITA LY C HI NA M AL AY SI A AR G EN TI NA BR AZ IL TU RK EY RU SS IA SA UD I A RA BI A VI ET NA M M EX IC O SO UT H AF RI C A PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA
  • We Are Social @wearesocialsg • 23 GLOBAL SOCIAL MEDIA USAGE
  • We Are Social @wearesocialsg • 24 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’S MOST ACTIVE PLATFORM 2.08B 29% 1.69B 23%
  • We Are Social @wearesocialsg • 25 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2015 29% 58%! 48%! 9%! 17%! 47%! 45%! 43%! 45%! 37%! 4%! 9%! 32%! TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 26 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 690! 206! 199! 197! 197! 190! 157! 103! 79! 41! 17! 3! EA ST AS IA NO RT H AM ER IC A SO UT HE AS T AS IA SO UT H AM ER IC A W ES T EU RO PE EA ST EU RO PE SO UT H AS IA AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA NI A C EN TR AL AS IA 45%! 58%! 32%! 48%! 47%! 45%! 9%! 9%! 37%! 17%! 45%! 4%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
  • We Are Social @wearesocialsg • 27 SOCIAL MEDIA USE JAN 2015 66 % ! 64 % ! 60 % ! 59 % ! 58 % ! 57 % ! 56 % ! 56 % ! 55 % ! 52 % ! 49 % ! 47 % ! 47 % ! 46 % ! 46 % ! 46 % ! 46 % ! 45 % ! 40 % ! 35 % ! 34 % ! 31 % ! 30 % ! 29 % ! 29 % ! 28 % ! 25 % ! 22 % ! 19 % ! 9% ! 7% ! SI NG AP O RE HO NG K O NG AR G EN TI NA UK US A AU ST RA LIA UA E C AN AD A M AL AY SI A TU RK EY TH AI LA ND SP AI N BR AZ IL M EX IC O ITA LY C HI NA RU SS IA FR AN C E PH ILI PP IN ES G ER M AN Y PO LA ND VI ET NA M SO UT H KO RE A SA UD I A RA BI A G LO BA L A VE RA G E IN D O NE SI A EG YP T SO UT H AF RI C A JA PA N IN D IA NI G ER IA • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
  • We Are Social @wearesocialsg • 28 ACTIVE USERS BY SOCIAL PLATFORM JAN 2015 • Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015 MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 1,366 ! 829 ! 629 ! 600 ! 500 ! 468 ! 343 ! 300 ! 300 ! 284 ! 230 ! 209 ! 200 ! 170 ! 157 ! 100 ! 100 ! FACEBOOK QQ QZONE WHATSAPP FACEBOOK MESSENGER WECHAT GOOGLE+ SKYPE INSTAGRAM TWITTER TUMBLR VIBER BAIDU TIEBA LINE SINA WEIBO VKONTAKTE SNAPCHAT
  • We Are Social @wearesocialsg • 29 TIME SPENT ON SOCIAL MEDIA JAN 2015 • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY 4. 3 ! 4. 3 ! 3. 9 ! 3. 8 ! 3. 8 ! 3. 6 ! 3. 5 ! 3. 2 ! 3. 1 ! 3. 0 ! 2. 9 ! 2. 9 ! 2. 7 ! 2. 6 ! 2. 5 ! 2. 5 ! 2. 5 ! 2. 4 ! 2. 2 ! 2. 1 ! 2. 1 ! 2. 1 ! 2. 1 ! 2. 0 ! 1. 9 ! 1. 9 ! 1. 8 ! 1. 7 ! 1. 3 ! 0. 7 ! AR G EN TI NA PH ILI PP IN ES M EX IC O BR AZ IL TH AI LA ND UA E M AL AY SI A SO UT H AF RI C A VI ET NA M SA UD I A RA BI A TU RK EY IN D O NE SI A US A RU SS IA IN D IA ITA LY SI NG AP O RE AV ER AG E UK PO LA ND C AN AD A AU ST RA LIA G ER M AN Y FR AN C E SP AI N NE TH ER LA ND S HO NG K O NG C HI NA SO UT H KO RE A JA PA N NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
  • We Are Social @wearesocialsg • 30 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL JAN 2015 23% 50%! 38%! 7%! 15%! 39%! 30%! 35%! 39%! 32%! 2%! 8%! 27%! ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 31 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 561! 176! 170! 161! 156! 132! 126! 85! 68! 35! 15! 1! EA ST AS IA NO RT H AM ER IC A SO UT HE AS T AS IA W ES T EU RO PE SO UT H AM ER IC A SO UT H AS IA EA ST EU RO PE AF RI C A C EN TR AL AM ER IC A M ID D LE EA ST O C EA NI A C EN TR AL AS IA 35%! 50%! 27%! 39%! 38%! 8%! 30%! 7%! 32%! 15%! 39%! 2%! ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
  • We Are Social @wearesocialsg • 32 MOBILE SOCIAL JAN 2015 • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data. 59 % ! 58 % ! 51 % ! 50 % ! 50 % ! 49 % ! 48 % ! 46 % ! 45 % ! 43 % ! 42 % ! 40 % ! 38 % ! 38 % ! 37 % ! 36 % ! 36 % ! 32 % ! 30 % ! 27 % ! 26 % ! 26 % ! 25 % ! 24 % ! 24 % ! 23 % ! 20 % ! 19 % ! 17 % ! 8% ! 7% ! SI NG AP O RE HO NG K O NG AU ST RA LIA US A UK M AL AY SI A UA E AR G EN TI NA C AN AD A TH AI LA ND TU RK EY M EX IC O BR AZ IL SP AI N C HI NA FR AN C E ITA LY PH ILI PP IN ES G ER M AN Y SO UT H KO RE A VI ET NA M RU SS IA SA UD I A RA BI A IN D O NE SI A PO LA ND G LO BA L A VE RA G E SO UT H AF RI C A EG YP T JA PA N IN D IA NI G ER IA ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
  • We Are Social @wearesocialsg • 33 GLOBAL MOBILE PHONE USAGE
  • We Are Social @wearesocialsg • 34 MOBILE USERS vs. CONNECTIONS # # TOTAL NUMBER OF MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF MOBILE SUBSCRIPTIONS PER UNIQUE USER JAN 2015 • Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015 3.65B 51% 7.09B 1.94
  • We Are Social @wearesocialsg • 35 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2015 98% 101%! 126%! 79%! 124%! 125%! 139%! 98%! 109%! 91%! 112%! 77%! 119%! MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 36 MOBILE REGIONAL OVERVIEW JAN 2015 • Source: GSMA Intelligence, Q4 2014. Wikipedia for population data. MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION 1565! 1296! 900! 744! 583! 521! 519! 358! 294! 191! 76! 42! EA ST AS IA SO UT H AS IA AF RI C A SO UT HE AS T AS IA EA ST EU RO PE W ES T EU RO PE SO UT H AM ER IC A NO RT H AM ER IC A M ID D LE EA ST C EN TR AL AM ER IC A C EN TR AL AS IA O C EA NI A 98%! 77%! 79%! 119%! 139%! 125%! 126%! 101%! 124%! 91%! 112%! 109%! MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION
  • We Are Social @wearesocialsg • 37 MOBILE CONNECTIONS JAN 2015 • Source: GSMA Intelligence, Q4 2014 17 6% ! 17 3% ! 17 3% ! 16 8% ! 15 2% ! 15 0% ! 14 7% ! 14 6% ! 14 4% ! 14 1% ! 13 8% ! 13 7% ! 13 5% ! 13 5% ! 12 7% ! 12 2% ! 12 1% ! 11 7% ! 11 4% ! 11 3% ! 11 1% ! 10 8% ! 10 3% ! 98 % ! 97 % ! 95 % ! 91 % ! 84 % ! 81 % ! 75 % ! 75 % ! HO NG K O NG UA E SA UD I A RA BI A RU SS IA SI NG AP O RE TH AI LA ND PO LA ND SO UT H AF RI C A AR G EN TI NA VI ET NA M G ER M AN Y M AL AY SI A ITA LY BR AZ IL AU ST RA LIA JA PA N IN D O NE SI A UK PH ILI PP IN ES EG YP T SO UT H KO RE A SP AI N US A G LO BA L A VE RA G E FR AN C E C HI NA TU RK EY M EX IC O C AN AD A NI G ER IA IN D IA MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
  • We Are Social @wearesocialsg • 38 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 98% 39% 77% 23% 7.1B
  • We Are Social @wearesocialsg • 39 PRE-PAY vs. POST-PAY CONNECTIONS JAN 2015 99 % ! 97 % ! 96 % ! 96 % ! 95 % ! 89 % ! 86 % ! 86 % ! 85 % ! 84 % ! 83 % ! 82 % ! 80 % ! 79 % ! 78 % ! 77 % ! 77 % ! 71 % ! 58 % ! 49 % ! 47 % ! 42 % ! 42 % ! 41 % ! 35 % ! 31 % ! 24 % ! 21 % ! 15 % ! 6% ! 1% ! 1% ! 3% ! 4% ! 4% ! 5% ! 11 % ! 14 % ! 14 % ! 15 % ! 16 % ! 17 % ! 18 % ! 20 % ! 21 % ! 22 % ! 23 % ! 23 % ! 29 % ! 42 % ! 51 % ! 53 % ! 58 % ! 58 % ! 59 % ! 65 % ! 69 % ! 7 6% ! 79 % ! 85 % ! 94 % ! 99 % ! IN D O NE SI A NI G ER IA EG YP T PH ILI PP IN ES IN D IA VI ET NA M TH AI LA ND UA E M EX IC O ITA LY SO UT H AF RI C A RU SS IA SA UD I A RA BI A C HI NA BR AZ IL M AL AY SI A G LO BA L A VE RA G E AR G EN TI NA TU RK EY PO LA ND G ER M AN Y HO NG K O NG SI NG AP O RE UK AU ST RA LIA SP AI N US A FR AN C E C AN AD A SO UT H KO RE A JA PA N PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS • Sources: GSMA Intelligence, Q4 2014.
  • We Are Social @wearesocialsg • 40 JAN 2015 MOBILE CONNECTIONS BY DEVICE TOTAL NUMBER OF SMARTPHONE CONNECTIONS TOTAL NUMBER OF GLOBAL MOBILE CONNECTIONS SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS TOTAL NUMBER OF FEATURE-PHONE CONNECTIONS FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD • Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total) # # # 2.7B 58% 38% 4.1B 7.1B
  • We Are Social @wearesocialsg • 41 MOBILE’S SHARE OF WEB TRAFFIC JAN 2015 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES 0.7%! 2.9%! 6.1%! 10.9%! 17.0%! 28.9%! 33.4%! 2009 2010 2011 2012 2013 2014 2015 • Source: StatCounter, Q1 2015
  • We Are Social @wearesocialsg • 42 JAN 2015 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM APPLE SAFARI BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM ANDROID WEBKIT BROWSERS PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS FROM OTHER PLATFORM BROWSERS • Source: Akamai State of the Internet Report, Q3 2014 BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 38.9% 30.9% 30.2%
  • We Are Social @wearesocialsg • 43 AVERAGE MOBILE NET SPEEDS JAN 2015 • Source: Akamai State of the Internet Report, Q3 2014 AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS 18 .2 ! 9. 1 ! 8. 1 ! 7. 9 ! 7. 1 ! 7. 0 ! 6. 7 ! 6. 2 ! 6. 0 ! 5. 8 ! 5. 4 ! 5. 2 ! 5. 0 ! 4. 8 ! 4. 2 ! 3. 9 ! 2. 8 ! 2. 8 ! 2. 5 ! 2. 5 ! 1. 7 ! 1. 5 ! 1. 3 ! 1. 1 ! SO UT H KO RE A SI NG AP O RE UK C AN AD A FR AN C E RU SS IA JA PA N C HI NA HO NG K O NG US A G ER M AN Y SP AI N PO LA ND ITA LY TU RK EY AU ST RA LIA EG YP T TH AI LA ND M AL AY SI A SO UT H AF RI C A IN D IA BR AZ IL AR G EN TI NA VI ET NA M
  • We Are Social @wearesocialsg • 44 GLOBAL MOBILE DATA GROWTH JAN 2015 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES) Q4 2009! Q1 2010! Q2 2010! Q3 2010! Q4 2010! Q1 2011! Q2 2011! Q3 2011! Q4 2011! Q1 2012! Q2 2012! Q3 2012! Q4 2012! Q1 2013! Q2 2013! Q3 2009! Q3 2013! 200! 400! 600! 800! 1,000! 1,200! 1,400! 1,600! 1,800! Q4 2013! Q1 2014! Q2 2014! Q3 2014! 2,000! 2,200! 2,400! 2,600! 2,800! AVERAGE MONTHLY MOBILE DATA PER USER: 900MB! • Source: Ericsson Mobility Report, Nov 2014
  • We Are Social @wearesocialsg • 45 MOBILE COMMERCE JAN 2015 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED] • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month. 37 % ! 27 % ! 27 % ! 23 % ! 23 % ! 20 % ! 19 % ! 19 % ! 18 % ! 18 % ! 17 % ! 17 % ! 16 % ! 15 % ! 15 % ! 15 % ! 15 % ! 14 % ! 14 % ! 13 % ! 12 % ! 11 % ! 11 % ! 11 % ! 9% ! 9% ! 8% ! 6% ! SO UT H KO RE A C HI NA UA E SI NG AP O RE HO NG K O NG G ER M AN Y TU RK EY M AL AY SI A UK US A SP AI N AR G EN TI NA ITA LY VI ET NA M SA UD I A RA BI A AU ST RA LIA BR AZ IL M EX IC O PO LA ND C AN AD A FR AN C E SO UT H AF RI C A PH ILI PP IN ES TH AI LA ND IN D O NE SI A IN D IA RU SS IA JA PA N
  • We Are Social @wearesocialsg • 46 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE BROADBAND JAN 2015 38% 85%! 57%! 16%! 34%! 85%! 53%! 53%! 84%! 31%! 21%! 8%! 48%! ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
  • We Are Social @wearesocialsg • 47 MOBILE BROADBAND JAN 2015 • Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data. 12 3% ! 11 8% ! 11 4% ! 11 4% ! 11 2% ! 11 1% ! 11 0% ! 10 6% ! 91 % ! 87 % ! 87 % ! 86 % ! 84 % ! 78 % ! 76 % ! 70 % ! 67 % ! 60 % ! 59 % ! 55 % ! 55 % ! 53 % ! 48 % ! 44 % ! 41 % ! 38 % ! 37 % ! 36 % ! 35 % ! 13 % ! 8% ! HO NG K O NG JA PA N SA UD I A RA BI A AU ST RA LIA TH AI LA ND UA E SO UT H KO RE A SI NG AP O RE ITA LY US A G ER M AN Y UK PO LA ND M AL AY SI A BR AZ IL SP AI N FR AN C E TU RK EY C AN AD A RU SS IA AR G EN TI NA SO UT H AF RI C A PH ILI PP IN ES C HI NA IN D O NE SI A G LO BA L A VE RA G E VI ET NA M EG YP T M EX IC O NI G ER IA IN D IA ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
  • We Are Social @wearesocialsg • 48 COUNTRY SNAPSHOTS
  • We Are Social @wearesocialsg • 49 ARGENTINA
  • We Are Social @wearesocialsg • 50 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 43.1 URBANISATION: 93% 32.3 PENETRATION: 75% 26.0 PENETRATION: 60% 62.0 vs. POPULATION: 144% 20.0 PENETRATION: 46% DIGITAL IN ARGENTINA
  • We Are Social @wearesocialsg • 51 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +37% +8% +6% +9% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 52 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 53M 4H 11M 4H 20M 2H 47M
  • We Are Social @wearesocialsg • 53 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 32.3M 75% 25.4M 59%
  • We Are Social @wearesocialsg • 54 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 73% 24% 3% ~0% -13% +79% +27% 0%
  • We Are Social @wearesocialsg • 55 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 26.0M 60% 20M 46%
  • We Are Social @wearesocialsg • 56 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 44%! 35%! 32%! 21%! 16%! 15%! 9%! 9%! 7%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE TWITTER LINKEDIN INSTAGRAM PINTEREST BADOO
  • We Are Social @wearesocialsg • 57 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 144% 38% 71% 29% 62.0M
  • We Are Social @wearesocialsg • 58 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 19% 25% 23% 40%
  • We Are Social @wearesocialsg • 59 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 37% 24% 17%
  • We Are Social @wearesocialsg • 60 AUSTRALIA
  • We Are Social @wearesocialsg • 61 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 23.7 URBANISATION: 89% 21.2 PENETRATION: 89% 13.6 PENETRATION: 57% 30.0 vs. POPULATION: 127% 12.0 PENETRATION: 51% DIGITAL IN AUSTRALIA
  • We Are Social @wearesocialsg • 62 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +17% +6% +23% +11% SINCE JAN 2014
  • We Are Social @wearesocialsg • 63 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 03M 1H 32M 2H 04M 2H 47M
  • We Are Social @wearesocialsg • 64 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 21.2M 89% 12.9M 54%
  • We Are Social @wearesocialsg • 65 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 26% 13% 0.1% -14% +51% +11% +43%
  • We Are Social @wearesocialsg • 66 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.6M 57% 12.0M 51%
  • We Are Social @wearesocialsg • 67 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 40%! 18%! 14%! 13%! 13%! 10%! 10%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM PINTEREST LINKEDIN WHATSAPP TUMBLR
  • We Are Social @wearesocialsg • 68 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 127% 90% 35% 65% 30.0M
  • We Are Social @wearesocialsg • 69 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 28% 16% 16% 27%
  • We Are Social @wearesocialsg • 70 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 51% 51% 20% 15%
  • We Are Social @wearesocialsg • 71 BRAZIL
  • We Are Social @wearesocialsg • 72 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 204M URBANISATION: 91% 110M PENETRATION: 54% 96M PENETRATION: 47% 276M vs. POPULATION: 135% 78M PENETRATION: 38% DIGITAL IN BRAZIL
  • We Are Social @wearesocialsg • 73 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +12% +3% +15% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 74 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 26M 3H 47M 3H 47M 2H 49M
  • We Are Social @wearesocialsg • 75 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 110M 54% 79M 39%
  • We Are Social @wearesocialsg • 76 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 20% 3% 0.1% -12% +109% +1% +20%
  • We Are Social @wearesocialsg • 77 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 96M 47% 78M 38%
  • We Are Social @wearesocialsg • 78 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 22%! 14%! 13%! 11%! 10%! 9%! 6%! 6%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER INSTAGRAM LINKEDIN PINTEREST BADOO
  • We Are Social @wearesocialsg • 79 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 56% 78% 22% 276M
  • We Are Social @wearesocialsg • 80 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 18% 17% 18% 23%
  • We Are Social @wearesocialsg • 81 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 37% 36% 22% 15%
  • We Are Social @wearesocialsg • 82 CANADA
  • We Are Social @wearesocialsg • 83 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 35.7M URBANISATION: 81% 33.0M PENETRATION: 93% 20.0M PENETRATION: 56% 29.0M vs. POPULATION: 81% 16.2M PENETRATION: 45% DIGITAL IN CANADA
  • We Are Social @wearesocialsg • 84 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +11% +5% +10% +5% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 85 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 37M 1H 52M 2H 04M 2H 38M
  • We Are Social @wearesocialsg • 86 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 33.0M 93% 19.4M 54%
  • We Are Social @wearesocialsg • 87 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 17% 12% 0.3% -10% +41% +33% +18%
  • We Are Social @wearesocialsg • 88 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 20.0M 56% 16.2M 45%
  • We Are Social @wearesocialsg • 89 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 47%! 23%! 19%! 16%! 15%! 13%! 12%! 12%! 8%! 7%! FACEBOOK TWITTER FACEBOOK MESSENGER PINTEREST GOOGLE+ SKYPE INSTAGRAM LINKEDIN TUMBLR SNAPCHAT
  • We Are Social @wearesocialsg • 90 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 81% 73% 15% 85% 29.0M
  • We Are Social @wearesocialsg • 91 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24% 21% 17% 24%
  • We Are Social @wearesocialsg • 92 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 54% 49% 20% 13%
  • We Are Social @wearesocialsg • 93 CHINA
  • We Are Social @wearesocialsg • 94 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,367 URBANISATION: 54% 642 PENETRATION: 47% 629 PENETRATION: 46% 1,300 vs. POPULATION: 95% 506 PENETRATION: 37% DIGITAL IN CHINA
  • We Are Social @wearesocialsg • 95 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +1% +8% +26% SINCE JAN 2014
  • We Are Social @wearesocialsg • 96 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 52M 2H 35M 1H 42M 1H 27M
  • We Are Social @wearesocialsg • 97 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 642M 47% 565M 41%
  • We Are Social @wearesocialsg • 98 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 21% 3% 0% -13% +121% +12% -
  • We Are Social @wearesocialsg • 99 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 629M 46% 506M 37%
  • We Are Social @wearesocialsg • 100 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 30%! 25%! 25%! 21%! 19%! 15%! 12%! 10%! 9%! 9%! WECHAT SINA WEIBO QZONE TENCENT WEIBO YOUKU TUDOU RENREN GOOGLE+ FACEBOOK KAIXIN
  • We Are Social @wearesocialsg • 101 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 95% 46% 79% 21% 1.3B
  • We Are Social @wearesocialsg • 102 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 26% 25% 19% 21%
  • We Are Social @wearesocialsg • 103 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 30% 37% 25% 27%
  • We Are Social @wearesocialsg • 104 EGYPT
  • We Are Social @wearesocialsg • 105 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 87.8 URBANISATION: 44% 46.2 PENETRATION: 53% 22.0 PENETRATION: 25% 98.8 vs. POPULATION: 113% 16.6 PENETRATION: 19% DIGITAL IN EGYPT
  • We Are Social @wearesocialsg • 106 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +25% +33% +2% +32% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 107 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 23% 3% 0% -13% +78% +25% -
  • We Are Social @wearesocialsg • 108 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 22.0M 25% 16.6M 19%
  • We Are Social @wearesocialsg • 109 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 113% 32% 96% 4% 98.8M
  • We Are Social @wearesocialsg • 110 FRANCE
  • We Are Social @wearesocialsg • 111 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 66.1 URBANISATION: 86% 55.4 PENETRATION: 84% 30.0 PENETRATION: 45% 64.2 vs. POPULATION: 97% 24.0 PENETRATION: 36% DIGITAL IN FRANCE
  • We Are Social @wearesocialsg • 112 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +2% +7% -11% +20% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 113 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 53M 1H 17M 2H 00M 3H 10M
  • We Are Social @wearesocialsg • 114 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 55.4M 84% 29.4M 45%
  • We Are Social @wearesocialsg • 115 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 77% 15% 8% 0.3% -8% +66% +17% +45%
  • We Are Social @wearesocialsg • 116 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 30.0M 45% 24.0M 36%
  • We Are Social @wearesocialsg • 117 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 32%! 10%! 9%! 7%! 5%! 4%! 4%! 4%! 3%! 3%! FACEBOOK GOOGLE+ TWITTER FACEBOOK MESSENGER LINKEDIN COPAINS D'AVANT INSTAGRAM SKYPE BADOO VIADEO
  • We Are Social @wearesocialsg • 118 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 97% 69% 21% 79% 64.2M
  • We Are Social @wearesocialsg • 119 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 16% 18% 15% 15% 20%
  • We Are Social @wearesocialsg • 120 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 44% 49% 14% 12%
  • We Are Social @wearesocialsg • 121 GERMANY
  • We Are Social @wearesocialsg • 122 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 80.8 URBANISATION: 74% 71.7 PENETRATION: 89% 28.0 PENETRATION: 35% 111.6 vs. POPULATION: 138% 24.0 PENETRATION: 30% DIGITAL IN GERMANY
  • We Are Social @wearesocialsg • 123 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% 0% +4% +9% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 124 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 41M 1H 52M 2H 03M 2H 56M
  • We Are Social @wearesocialsg • 125 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 71.7M 89% 39.2M 48%
  • We Are Social @wearesocialsg • 126 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 75% 18% 7% 0.4% -10% +60% +30% +36%
  • We Are Social @wearesocialsg • 127 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 35% 24.0M 30%
  • We Are Social @wearesocialsg • 128 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 26%! 15%! 9%! 7%! 7%! 4%! 4%! 4%! 4%! FACEBOOK WHATSAPP FACEBOOK MESSENGER SKYPE TWITTER GOOGLE+ SHAZAM INSTAGRAM LINKEDIN TUMBLR
  • We Are Social @wearesocialsg • 129 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 138% 63% 47% 53% 111.6M
  • We Are Social @wearesocialsg • 130 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 21% 20% 18% 9% 22%
  • We Are Social @wearesocialsg • 131 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 63% 18% 20%
  • We Are Social @wearesocialsg • 132 HONG KONG
  • We Are Social @wearesocialsg • 133 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 7.23 URBANISATION: 100% 5.75 PENETRATION: 79% 4.60 PENETRATION: 64% 12.70 vs. POPULATION: 176% 4.20 PENETRATION: 58% DIGITAL IN HONG KONG
  • We Are Social @wearesocialsg • 134 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +5% -23% +11% SINCE JAN 2014
  • We Are Social @wearesocialsg • 135 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 25M 2H 18M 1H 50M 1H 49M
  • We Are Social @wearesocialsg • 136 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 5.75M 79% 4.65M 64%
  • We Are Social @wearesocialsg • 137 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 67% 26% 7% 0% -10% +45% -13% -
  • We Are Social @wearesocialsg • 138 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 4.60M 64% 4.20M 58%
  • We Are Social @wearesocialsg • 139 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 41%! 33%! 23%! 23%! 14%! 13%! 12%! 11%! 10%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER WECHAT LINE SKYPE GOOGLE+ INSTAGRAM TWITTER SINA WEIBO
  • We Are Social @wearesocialsg • 140 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 176% 70% 42% 58% 12.7M
  • We Are Social @wearesocialsg • 141 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 36% 29% 32% 26% 35%
  • We Are Social @wearesocialsg • 142 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 39% 26% 23%
  • We Are Social @wearesocialsg • 143 INDIA
  • We Are Social @wearesocialsg • 144 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 1,265 URBANISATION: 31% 243 PENETRATION: 19% 118 PENETRATION: 9% 946 vs. POPULATION: 75% 100 PENETRATION: 8% DIGITAL IN INDIA
  • We Are Social @wearesocialsg • 145 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +14% +31% +6% +39% SINCE JAN 2014
  • We Are Social @wearesocialsg • 146 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 24M 2H 31M 1H 58M
  • We Are Social @wearesocialsg • 147 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 243M 19% 200M 16%
  • We Are Social @wearesocialsg • 148 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 27% 72% 1% 0% -19% +9% +19% -
  • We Are Social @wearesocialsg • 149 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 118M 9% 100M 8%
  • We Are Social @wearesocialsg • 150 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 11%! 9%! 8%! 8%! 7%! 6%! 5%! 5%! 4%! 4%! WHATSAPP FACEBOOK MESSENGER FACEBOOK SKYPE GOOGLE+ TWITTER WECHAT LINKEDIN PINTEREST VIBER
  • We Are Social @wearesocialsg • 151 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 11% 95% 5% 946M
  • We Are Social @wearesocialsg • 152 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 10% 9% 8% 8% 10%
  • We Are Social @wearesocialsg • 153 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 13% 14% 9% 9%
  • We Are Social @wearesocialsg • 154 INDONESIA
  • We Are Social @wearesocialsg • 155 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 255.5 URBANISATION: 51% 72.7 PENETRATION: 28% 72.0 PENETRATION: 28% 308.2 vs. POPULATION: 121% 62.0 PENETRATION: 24% DIGITAL IN INDONESIA
  • We Are Social @wearesocialsg • 156 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +16% +9% +19% SINCE JAN 2014
  • We Are Social @wearesocialsg • 157 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 10M 2H 52M 2H 29M
  • We Are Social @wearesocialsg • 158 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 72.7M 28% 54.0M 21%
  • We Are Social @wearesocialsg • 159 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 45% 50% 4% 0% -25% +39% +14% -
  • We Are Social @wearesocialsg • 160 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 72.0M 28% 62.0M 24%
  • We Are Social @wearesocialsg • 161 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 14%! 12%! 11%! 9%! 9%! 7%! 7%! 6%! 6%! 6%! FACEBOOK WHATSAPP TWITTER FACEBOOK MESSENGER GOOGLE+ LINKEDIN INSTAGRAM SKYPE PINTEREST LINE
  • We Are Social @wearesocialsg • 162 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 121% 34% 99% 1% 308.2M
  • We Are Social @wearesocialsg • 163 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 11% 11% 10% 9% 14%
  • We Are Social @wearesocialsg • 164 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 18% 16% 11% 9%
  • We Are Social @wearesocialsg • 165 ITALY
  • We Are Social @wearesocialsg • 166 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 60.8 URBANISATION: 68% 36.6 PENETRATION: 60% 28.0 PENETRATION: 46% 82.3 vs. POPULATION: 135% 22.0 PENETRATION: 36% DIGITAL IN ITALY
  • We Are Social @wearesocialsg • 167 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +3% +8% -15% +11% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 168 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 28M 2H 12M 2H 30M 2H 39M
  • We Are Social @wearesocialsg • 169 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 36.6M 60% 25.8M 43%
  • We Are Social @wearesocialsg • 170 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 74% 17% 8% 0.4% -7% +16% +42% +529%
  • We Are Social @wearesocialsg • 171 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 46% 22.0M 36%
  • We Are Social @wearesocialsg • 172 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 25%! 24%! 17%! 14%! 11%! 10%! 10%! 6%! 5%! 5%! WHATSAPP FACEBOOK FACEBOOK MESSENGER SKYPE SHAZAM TWITTER GOOGLE+ INSTAGRAM LINKEDIN PINTEREST
  • We Are Social @wearesocialsg • 173 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 135% 67% 84% 16% 82.3M
  • We Are Social @wearesocialsg • 174 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 26% 16% 16% 16% 23%
  • We Are Social @wearesocialsg • 175 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 39% 39% 20% 16%
  • We Are Social @wearesocialsg • 176 JAPAN
  • We Are Social @wearesocialsg • 177 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 127.1 URBANISATION: 91% 109.6 PENETRATION: 86% 24.0 PENETRATION: 19% 155.6 vs. POPULATION: 122% 22.0 PENETRATION: 17% DIGITAL IN JAPAN
  • We Are Social @wearesocialsg • 178 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +9% +9% +12% +15% SINCE JAN 2014
  • We Are Social @wearesocialsg • 179 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 07M 0H 59M 0H 40M 2H 17M
  • We Are Social @wearesocialsg • 180 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 109.6M 86% 43.6M 34%
  • We Are Social @wearesocialsg • 181 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 30% 5% 0.2% -12% +36% +22% -18%
  • We Are Social @wearesocialsg • 182 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 24.0M 19% 22.0M 17%
  • We Are Social @wearesocialsg • 183 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 16%! 13%! 4%! 3%! 2%! 2%! 1%! 1%! 1%!
  • We Are Social @wearesocialsg • 184 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 122% 96% 1% 99% 155.6M
  • We Are Social @wearesocialsg • 185 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 5% 8% 7% 10% 7%
  • We Are Social @wearesocialsg • 186 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 43% 40% 11% 6%
  • We Are Social @wearesocialsg • 187 MALAYSIA
  • We Are Social @wearesocialsg • 188 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 30.5 URBANISATION: 73% 20.1 PENETRATION: 66% 16.8 PENETRATION: 55% 41.8 vs. POPULATION: 137% 15.0 PENETRATION: 49% DIGITAL IN MALAYSIA
  • We Are Social @wearesocialsg • 189 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +8% +1% +15% SINCE JAN 2014
  • We Are Social @wearesocialsg • 190 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 04M 3H 39M 3H 27M 2H 24M
  • We Are Social @wearesocialsg • 191 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 20.1M 66% 16.5M 54%
  • We Are Social @wearesocialsg • 192 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 57% 35% 8% 0% -17% +45% +5% -
  • We Are Social @wearesocialsg • 193 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 16.8M 55% 15.0M 49%
  • We Are Social @wearesocialsg • 194 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 38%! 32%! 29%! 21%! 19%! 18%! 15%! 13%! 11%! 10%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ WECHAT TWITTER INSTAGRAM SKYPE LINKEDIN PINTEREST
  • We Are Social @wearesocialsg • 195 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 137% 57% 77% 23% 41.8M
  • We Are Social @wearesocialsg • 196 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 27% 24% 22% 33%
  • We Are Social @wearesocialsg • 197 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 40% 37% 24% 19%
  • We Are Social @wearesocialsg • 198 MEXICO
  • We Are Social @wearesocialsg • 199 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 121.0 URBANISATION: 78% 59.2 PENETRATION: 49% 56.0 PENETRATION: 46% 102.0 vs. POPULATION: 84% 48.0 PENETRATION: 40% DIGITAL IN MEXICO
  • We Are Social @wearesocialsg • 200 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +34% +12% +1% +4% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 201 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 02M 3H 58M 3H 52M 2H 22M
  • We Are Social @wearesocialsg • 202 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 59.2M 49% 48.7M 40%
  • We Are Social @wearesocialsg • 203 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 61% 32% 7% 0.2% -23% +103% +26% +42%
  • We Are Social @wearesocialsg • 204 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 56.0M 46% 48.0M 40%
  • We Are Social @wearesocialsg • 205 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 26%! 24%! 17%! 15%! 14%! 9%! 8%! 8%! 6%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ TWITTER SKYPE INSTAGRAM PINTEREST LINKEDIN LINE
  • We Are Social @wearesocialsg • 206 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 84% 42% 85% 15% 102.0M
  • We Are Social @wearesocialsg • 207 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 25% 16% 19% 17% 28%
  • We Are Social @wearesocialsg • 208 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24% 18% 14%
  • We Are Social @wearesocialsg • 209 NIGERIA
  • We Are Social @wearesocialsg • 210 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 183.5 URBANISATION: 50% 70.3 PENETRATION: 38% 13.6 PENETRATION: 7% 138.0 vs. POPULATION: 75% 12.4 PENETRATION: 7% DIGITAL IN NIGERIA
  • We Are Social @wearesocialsg • 211 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +26% +21% +21% [N/A]
  • We Are Social @wearesocialsg • 212 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 20% 76% 5% 0% -5% - +28% -
  • We Are Social @wearesocialsg • 213 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.6M 7% 12.4M 7%
  • We Are Social @wearesocialsg • 214 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 75% 17% 97% 3% 138.0M
  • We Are Social @wearesocialsg • 215 THE PHILIPPINES
  • We Are Social @wearesocialsg • 216 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 100.8 URBANISATION: 49% 44.2 PENETRATION: 44% 40.0 PENETRATION: 40% 114.6 vs. POPULATION: 114% 32.0 PENETRATION: 32% DIGITAL IN THE PHILIPPINES
  • We Are Social @wearesocialsg • 217 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +18% +18% +7% +33% SINCE JAN 2014
  • We Are Social @wearesocialsg • 218 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 6H 17M 3H 19M 4H 15M 2H 47M
  • We Are Social @wearesocialsg • 219 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 44.2M 44% 32.0M 32%
  • We Are Social @wearesocialsg • 220 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 71% 21% 9% 0% -13% +70% +38% -
  • We Are Social @wearesocialsg • 221 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 40.0M 40% 32.0M 32%
  • We Are Social @wearesocialsg • 222 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 21%! 20%! 17%! 13%! 13%! 12%! 9%! 9%! 7%! 6%! FACEBOOK FACEBOOK MESSENGER SKYPE GOOGLE+ TWITTER VIBER PINTEREST INSTAGRAM LINKEDIN KAKAO TALK
  • We Are Social @wearesocialsg • 223 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 114% 42% 96% 4% 114.6M
  • We Are Social @wearesocialsg • 224 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 14% 15% 13% 19%
  • We Are Social @wearesocialsg • 225 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 24% 21% 15% 11%
  • We Are Social @wearesocialsg • 226 POLAND
  • We Are Social @wearesocialsg • 227 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 38.5 URBANISATION: 61% 25.7 PENETRATION: 67% 13.0 PENETRATION: 34% 56.5 vs. POPULATION: 147% 9.2 PENETRATION: 24% DIGITAL IN POLAND
  • We Are Social @wearesocialsg • 228 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +3% +8% +11% +28% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 229 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 51M 1H 49M 2H 05M 2H 44M
  • We Are Social @wearesocialsg • 230 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 25.7M 67% 15.9M 41%
  • We Are Social @wearesocialsg • 231 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 52% 46% 3% ~0% -39% +277% +13% -40%
  • We Are Social @wearesocialsg • 232 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 13.0M 34% 9.2M 24%
  • We Are Social @wearesocialsg • 233 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 35%! 19%! 10%! 10%! 7%! 6%! 5%! 5%! 5%! 5%! FACEBOOK GOOGLE+ NK.PL TWITTER SKYPE FACEBOOK MESSENGER LINKEDIN BADOO INSTAGRAM PINTEREST
  • We Are Social @wearesocialsg • 234 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 147% 57% 49% 51% 56.5M
  • We Are Social @wearesocialsg • 235 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 14% 20% 12% 13% 16%
  • We Are Social @wearesocialsg • 236 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 37% 44% 16% 14%
  • We Are Social @wearesocialsg • 237 RUSSIA
  • We Are Social @wearesocialsg • 238 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 146.3 URBANISATION: 74% 87.5 PENETRATION: 60% 67.0 PENETRATION: 46% 245.2 vs. POPULATION: 168% 38.2 PENETRATION: 26% DIGITAL IN RUSSIA
  • We Are Social @wearesocialsg • 239 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +15% +10% -6% [N/A]
  • We Are Social @wearesocialsg • 240 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 47M 1H 42M 2H 38M 2H 29M
  • We Are Social @wearesocialsg • 241 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 87.5M 60% 47.7M 33%
  • We Are Social @wearesocialsg • 242 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 82% 12% 6% 0% -5% +41% +17% -
  • We Are Social @wearesocialsg • 243 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 67.0M 46% 38.2M 26%
  • We Are Social @wearesocialsg • 244 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 28%! 24%! 18%! 15%! 12%! 10%! 7%! 5%! 5%! 4%! VK ODNOKLASSNIKI FACEBOOK GOOGLE+ SKYPE TWITTER INSTAGRAM VIBER WHATSAPP LINKEDIN
  • We Are Social @wearesocialsg • 245 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 168% 33% 82% 18% 245.2M
  • We Are Social @wearesocialsg • 246 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 14% 10% 8% 11% 13%
  • We Are Social @wearesocialsg • 247 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 38% 30% 13% 8%
  • We Are Social @wearesocialsg • 248 SAUDI ARABIA
  • We Are Social @wearesocialsg • 249 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 31.5 URBANISATION: 82% 18.3 PENETRATION: 58% 9.2 PENETRATION: 29% 54.5 vs. POPULATION: 173% 8.0 PENETRATION: 25% DIGITAL IN SAUDI ARABIA
  • We Are Social @wearesocialsg • 250 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +28% +21% +3% +14% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 251 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 14M 4H 13M 3H 02M 2H 15M
  • We Are Social @wearesocialsg • 252 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 18.3M 58% 14.7M 47%
  • We Are Social @wearesocialsg • 253 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 46% 48% 6% 0.1% -16% +31% -29% +200%
  • We Are Social @wearesocialsg • 254 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 9.2M 29% 8.0M 25%
  • We Are Social @wearesocialsg • 255 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 22%! 21%! 19%! 15%! 13%! 13%! 13%! 10%! 10%! 8%! WHATSAPP FACEBOOK TWITTER GOOGLE+ FACEBOOK MESSENGER SKYPE INSTAGRAM PINTEREST LINKEDIN BADOO
  • We Are Social @wearesocialsg • 256 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 173% 66% 80% 20% 54.5M
  • We Are Social @wearesocialsg • 257 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 18% 17% 17% 29%
  • We Are Social @wearesocialsg • 258 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 25% 19% 15%
  • We Are Social @wearesocialsg • 259 SINGAPORE
  • We Are Social @wearesocialsg • 260 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 5.47 URBANISATION: 100% 4.45 PENETRATION: 81% 3.60 PENETRATION: 66% 8.30 vs. POPULATION: 152% 3.20 PENETRATION: 59% DIGITAL IN SINGAPORE
  • We Are Social @wearesocialsg • 261 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +12% +13% +3% +14% SINCE JAN 2014
  • We Are Social @wearesocialsg • 262 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 41M 2H 18M 2H 27M 1H 53M
  • We Are Social @wearesocialsg • 263 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 4.45M 81% 3.54M 65%
  • We Are Social @wearesocialsg • 264 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 34% 9% 0% -14% +34% +8% -
  • We Are Social @wearesocialsg • 265 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 3.60M 66% 3.20M 59%
  • We Are Social @wearesocialsg • 266 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 46%! 39%! 24%! 15%! 15%! 14%! 14%! 14%! 13%! 11%! WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER SKYPE GOOGLE+ INSTAGRAM LINKEDIN WECHAT LINE
  • We Are Social @wearesocialsg • 267 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 152% 70% 42% 58% 8.30M
  • We Are Social @wearesocialsg • 268 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 34% 33% 26% 26% 38%
  • We Are Social @wearesocialsg • 269 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 47% 46% 28% 23%
  • We Are Social @wearesocialsg • 270 SOUTH AFRICA
  • We Are Social @wearesocialsg • 271 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 54.0 URBANISATION: 62% 24.9 PENETRATION: 46% 11.8 PENETRATION: 22% 79.1 vs. POPULATION: 146% 10.6 PENETRATION: 20% DIGITAL IN SOUTH AFRICA
  • We Are Social @wearesocialsg • 272 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +24% +20% +16% [N/A]
  • We Are Social @wearesocialsg • 273 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 04M 3H 10M 2H 39M
  • We Are Social @wearesocialsg • 274 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 24.9M 46% 20.9M 39%
  • We Are Social @wearesocialsg • 275 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 32% 61% 7% ~0% -11% +4% +33% +200%
  • We Are Social @wearesocialsg • 276 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 11.8M 22% 10.6M 20%
  • We Are Social @wearesocialsg • 277 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 31%! 26%! 19%! 15%! 13%! 12%! 11%! 9%! 8%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER GOOGLE+ TWITTER LINKEDIN SKYPE PINTEREST INSTAGRAM WECHAT
  • We Are Social @wearesocialsg • 278 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 146% 36% 83% 17% 79.1M
  • We Are Social @wearesocialsg • 279 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 23% 21% 14% 16% 29%
  • We Are Social @wearesocialsg • 280 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 31% 23% 17% 11%
  • We Are Social @wearesocialsg • 281 SOUTH KOREA
  • We Are Social @wearesocialsg • 282 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 50.4 URBANISATION: 91% 45.3 PENETRATION: 90% 15.0 PENETRATION: 30% 56.0 vs. POPULATION: 111% 13.4 PENETRATION: 27% DIGITAL IN SOUTH KOREA
  • We Are Social @wearesocialsg • 283 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +15% +4% +18% SINCE JAN 2014
  • We Are Social @wearesocialsg • 284 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 22M 1H 47M 1H 16M 2H 13M
  • We Are Social @wearesocialsg • 285 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 45.3M 90% 32.4M 64%
  • We Are Social @wearesocialsg • 286 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 70% 29% 1% 0% -3% +5% +56% -
  • We Are Social @wearesocialsg • 287 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 15.0M 30% 13.4M 27%
  • We Are Social @wearesocialsg • 288 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 39%! 26%! 17%! 13%! 9%! 8%! 7%! 6%! 6%! 5%! KAKAO TALK FACEBOOK FACEBOOK MESSENGER TWITTER LINE GOOGLE+ PINTEREST INSTAGRAM LINKEDIN TUMBLR
  • We Are Social @wearesocialsg • 289 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 111% 99% 6% 94% 56.0M
  • We Are Social @wearesocialsg • 290 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 38% 29% 30% 32%
  • We Are Social @wearesocialsg • 291 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 59% 62% 41% 37%
  • We Are Social @wearesocialsg • 292 SPAIN
  • We Are Social @wearesocialsg • 293 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 46.5 URBANISATION: 77% 35.7 PENETRATION: 77% 22.0 PENETRATION: 47% 50.3 vs. POPULATION: 108% 17.8 PENETRATION: 38% DIGITAL IN SPAIN
  • We Are Social @wearesocialsg • 294 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +12% -10% +16% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 295 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 58M 1H 51M 1H 54M 2H 31M
  • We Are Social @wearesocialsg • 296 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 35.7M 77% 29.0M 62%
  • We Are Social @wearesocialsg • 297 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 63% 29% 8% 0.1% -19% +89% +13% +38%
  • We Are Social @wearesocialsg • 298 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 22.0M 47% 17.8M 38%
  • We Are Social @wearesocialsg • 299 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 42%! 33%! 20%! 17%! 12%! 11%! 10%! 9%! 9%! 7%! WHATSAPP FACEBOOK FACEBOOK MESSENGER TWITTER SKYPE GOOGLE+ INSTAGRAM SHAZAM LINKEDIN PINTEREST
  • We Are Social @wearesocialsg • 300 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 108% 65% 31% 69% 50.3M
  • We Are Social @wearesocialsg • 301 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 29% 28% 22% 18% 35%
  • We Are Social @wearesocialsg • 302 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 42% 44% 24% 17%
  • We Are Social @wearesocialsg • 303 THAILAND
  • We Are Social @wearesocialsg • 304 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 64.9 URBANISATION: 34% 23.9 PENETRATION: 37% 32.0 PENETRATION: 49% 97.0 vs. POPULATION: 150% 28.0 PENETRATION: 43% DIGITAL IN THAILAND
  • We Are Social @wearesocialsg • 305 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 0% +33% +15% +27% SINCE JAN 2014
  • We Are Social @wearesocialsg • 306 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 27M 4H 06M 3H 46M 2H 46M
  • We Are Social @wearesocialsg • 307 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 23.9M 37% 17.7M 27%
  • We Are Social @wearesocialsg • 308 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 56% 36% 8% 0% -19% +59% -3% -
  • We Are Social @wearesocialsg • 309 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 32.0M 49% 28.0M 43%
  • We Are Social @wearesocialsg • 310 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 19%! 13%! 10%! 10%! 8%! 7%! 6%! 5%! 5%! 5%! FACEBOOK GOOGLE+ TWITTER INSTAGRAM FACEBOOK MESSENGER LINE PINTEREST LINKEDIN BADOO MYSPACE
  • We Are Social @wearesocialsg • 311 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 150% 75% 86% 14% 97.0M
  • We Are Social @wearesocialsg • 312 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 16% 11% 12% 11% 12%
  • We Are Social @wearesocialsg • 313 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 19% 18% 12% 11%
  • We Are Social @wearesocialsg • 314 TURKEY
  • We Are Social @wearesocialsg • 315 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 76.7 URBANISATION: 72% 37.7 PENETRATION: 49% 40.0 PENETRATION: 52% 69.6 vs. POPULATION: 91% 32.0 PENETRATION: 42% DIGITAL IN TURKEY
  • We Are Social @wearesocialsg • 316 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +5% +11% +2% +14% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 317 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 37M 2H 51M 2H 56M 2H 17M
  • We Are Social @wearesocialsg • 318 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 37.7M 49% 31.7M 41%
  • We Are Social @wearesocialsg • 319 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 68% 28% 4% ~0% -15% +62% +37% +100%
  • We Are Social @wearesocialsg • 320 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 40.0M 52% 32.0M 42%
  • We Are Social @wearesocialsg • 321 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 26%! 23%! 21%! 17%! 14%! 13%! 12%! 8%! 7%! 6%! FACEBOOK WHATSAPP FACEBOOK MESSENGER TWITTER GOOGLE+ SKYPE INSTAGRAM LINKEDIN PINTEREST VIBER
  • We Are Social @wearesocialsg • 322 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 91% 66% 58% 42% 69.6M
  • We Are Social @wearesocialsg • 323 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 28% 25% 22% 22% 24%
  • We Are Social @wearesocialsg • 324 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 35% 33% 24% 19%
  • We Are Social @wearesocialsg • 325 UNITED ARAB EMIRATES
  • We Are Social @wearesocialsg • 326 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 9.58 URBANISATION: 84% 8.81 PENETRATION: 92% 5.40 PENETRATION: 56% 16.60 vs. POPULATION: 173% 4.60 PENETRATION: 48% DIGITAL IN THE UAE
  • We Are Social @wearesocialsg • 327 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +95% +23% +21% +21% * SINCE JUL 2014
  • We Are Social @wearesocialsg • 328 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 06M 3H 45M 3H 35M 2H 04M
  • We Are Social @wearesocialsg • 329 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 8.81M 92% 7.27M 76%
  • We Are Social @wearesocialsg • 330 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 44% 50% 6% ~0% -33% +84% -21% +100%
  • We Are Social @wearesocialsg • 331 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 5.40M 56% 4.60M 48%
  • We Are Social @wearesocialsg • 332 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 51%! 49%! 43%! 39%! 27%! 27%! 24%! 22%! 21%! 18%! SKYPE WHATSAPP FACEBOOK MESSENGER FACEBOOK GOOGLE+ TWITTER LINKEDIN VIBER PINTEREST INSTAGRAM
  • We Are Social @wearesocialsg • 333 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 173% 64% 86% 14% 16.6M
  • We Are Social @wearesocialsg • 334 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 45% 31% 33% 31% 52%
  • We Are Social @wearesocialsg • 335 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 50% 45% 33% 27%
  • We Are Social @wearesocialsg • 336 UNITED KINGDOM
  • We Are Social @wearesocialsg • 337 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 64.1 URBANISATION: 80% 57.3 PENETRATION: 89% 38.0 PENETRATION: 59% 74.8 vs. POPULATION: 117% 32.0 PENETRATION: 50% DIGITAL IN THE UK
  • We Are Social @wearesocialsg • 338 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +4% +6% -9% +7% * SINCE FEB 2014
  • We Are Social @wearesocialsg • 339 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 3H 59M 1H 52M 2H 13M 3H 05M
  • We Are Social @wearesocialsg • 340 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 57.3M 89% 36.9M 58%
  • We Are Social @wearesocialsg • 341 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 58% 27% 15% 0.4% -12% +18% +31% +32%
  • We Are Social @wearesocialsg • 342 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 38.0M 59% 32.0M 50%
  • We Are Social @wearesocialsg • 343 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 43%! 23%! 19%! 18%! 13%! 12%! 9%! 9%! 8%! 6%! FACEBOOK FACEBOOK MESSENGER TWITTER WHATSAPP SKYPE GOOGLE+ LINKEDIN PINTEREST INSTAGRAM SNAPCHAT
  • We Are Social @wearesocialsg • 344 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 117% 74% 41% 59% 74.8M
  • We Are Social @wearesocialsg • 345 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 24% 24% 17% 15% 30%
  • We Are Social @wearesocialsg • 346 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 58% 64% 22% 18%
  • We Are Social @wearesocialsg • 347 UNITED STATES OF AMERICA
  • We Are Social @wearesocialsg • 348 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 320 URBANISATION: 82% 280 PENETRATION: 87% 186 PENETRATION: 58% 329 vs. POPULATION: 103% 160 PENETRATION: 50% DIGITAL IN THE USA
  • We Are Social @wearesocialsg • 349 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +4% 0.4% +4% * SINCE JUN 2014
  • We Are Social @wearesocialsg • 350 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 4H 55M 2H 27M 2H 43M 3H 40M
  • We Are Social @wearesocialsg • 351 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 280M 87% 170M 53%
  • We Are Social @wearesocialsg • 352 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 65% 25% 10% 0.3% -8% +24% +7% +9%
  • We Are Social @wearesocialsg • 353 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 186M 58% 160M 50%
  • We Are Social @wearesocialsg • 354 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 42%! 20%! 19%! 17%! 14%! 13%! 11%! 10%! 8%! 7%! FACEBOOK FACEBOOK MESSENGER TWITTER PINTEREST GOOGLE+ INSTAGRAM LINKEDIN SKYPE TUMBLR SNAPCHAT
  • We Are Social @wearesocialsg • 355 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 103% 85% 24% 76% 329M
  • We Are Social @wearesocialsg • 356 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 29% 24% 22% 20% 27%
  • We Are Social @wearesocialsg • 357 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 55% 56% 24% 18%
  • We Are Social @wearesocialsg • 358 VIETNAM
  • We Are Social @wearesocialsg • 359 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL ACCOUNTS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS ACTIVE USER ACCOUNTS, NOT UNIQUE USERS FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2015 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence 90.7 URBANISATION: 31% 39.8 PENETRATION: 44% 28.0 PENETRATION: 31% 128.3 vs. POPULATION: 141% 24.0 PENETRATION: 26% DIGITAL IN VIETNAM
  • We Are Social @wearesocialsg • 360 JAN 2015 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS GROWTH IN THE NUMBER OF MOBILE SUBSCRIPTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL ACCOUNTS • Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis GROWTH TRENDS FOR THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2014 SINCE JAN 2014 SINCE JAN 2014 +10% +40% -4% +41% SINCE JAN 2014
  • We Are Social @wearesocialsg • 361 JAN 2015 TIME SPENT WITH MEDIA SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY AVERAGE DAILY USE OF THE INTERNET VIA A PC OR TABLET (INTERNET USERS) AVERAGE DAILY USE OF THE INTERNET VIA A MOBILE PHONE (MOBILE INTERNET USERS) AVERAGE DAILY USE OF SOCIAL MEDIA VIA ANY DEVICE (SOCIAL MEDIA USERS) AVERAGE DAILY TELEVISION VIEWING TIME (INTERNET USERS WHO WATCH TV) • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS 5H 10M 2H 41M 3H 04M 1H 48M
  • We Are Social @wearesocialsg • 362 JAN 2015 INTERNET USE BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION # # • Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data. 39.8M 44% 32.4M 36%
  • We Are Social @wearesocialsg • 363 JAN 2015 SHARE OF WEB TRAFFIC SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2015 BASED ON EACH DEVICE’S SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: 76% 20% 4% 0% +1% -3% -4% -
  • We Are Social @wearesocialsg • 364 JAN 2015 SOCIAL MEDIA USE # # • Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA ACCOUNTS ACTIVE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL ACCOUNTS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL ACCOUNTS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRY’S MOST ACTIVE PLATFORM 28.0M 31% 24.0M 26%
  • We Are Social @wearesocialsg • 365 JAN 2015 TOP ACTIVE SOCIAL PLATFORMS • Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month. SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY SOCIAL NETWORK MESSENGER / CHAT APP / VOIP 21%! 14%! 13%! 12%! 9%! 8%! 5%! 5%! 5%! 4%! FACEBOOK FACEBOOK MESSENGER GOOGLE+ SKYPE VIBER TWITTER PINTEREST LINKEDIN INSTAGRAM BADOO
  • We Are Social @wearesocialsg • 366 JAN 2015 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE PHONES # BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS) • Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data 141% 26% 89% 11% 128.3M
  • We Are Social @wearesocialsg • 367 JAN 2015 MOBILE ACTIVITIES $ PERCENTAGE OF THE POPULATION WATCHING VIDEOS ON MOBILE PERCENTAGE OF THE POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE POPULATION PLAYING GAMES ON MOBILE PERCENTAGE OF THE POPULATION USING MOBILE LOCATION-BASED SEARCH PERCENTAGE OF THE POPULATION USING MOBILE BANKING SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 22% 14% 18% 16% 24%
  • We Are Social @wearesocialsg • 368 JAN 2015 E-COMMERCE BY DEVICE PERCENTAGE OF THE POPULATION WHO USED A PC TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PC LAST MONTH PERCENTAGE OF THE POPULATION WHO USED A MOBILE PHONE TO RESEARCH A PRODUCT TO BUY LAST MONTH PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A MOBILE PHONE LAST MONTH SURVEY-BASED DATA: FIGURES REPRESENT USERS’ OWN CLAIMED / REPORTED ACTIVITY • Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population. 27% 24% 18% 15%
  • We Are Social @wearesocialsg • 369 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/SDMW2015
  • We Are Social @wearesocialsg • 370 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
  • We Are Social @wearesocialsg • 371 SPECIAL THANKS We’d also like to offer our thanks to the following data partners for providing much of the valuable data included in this year’s report: STAT COUNTER! GSMA INTELLIGENCE! ERICSSON MOBILITY! AKAMAI TECHNOLOGIES!
  • We Are Social @wearesocialsg • 372 SOURCES USED IN THIS REPORT Population data Latest reported country populations, as cited by Wikipedia, correct as at January 2015. Internet user data Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan 2015), and Akamai’s State of the Internet report (Q3 2014). Social media active account data Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte, Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January 2015; usage data extrapolated from GlobalWebIndex, Q4 2014. Mobile phone connections and user data Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated from GlobalWebIndex Q4 2014; Akamai’s State of the Internet report (Q3 2014). Icons and graphics Special thanks to TheNounProject.com for inspiring many of the graphics in this report.
  • We Are Social @wearesocialsg • 372 @WEARESOCIAL LETSTALK@WEARESOCIAL.COM +1 646 661 2128 HTTP://WEARESOCIAL.COM UNITED STATES @WEARESOCIALBR FALECOMAGENTE@WEARESOCIAL.COM.BR +55 11 3032 7086 HTTP://WEARESOCIAL.COM.BR BRASIL @WEARESOCIAL TALKTOUS@WEARESOCIAL.NET +44 (0)20 3195 1700 HTTP://WEARESOCIAL.NET UNITED KINGDOM @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG SINGAPORE GET IN TOUCH WITH OUR TEAMS
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  • We Are Social @wearesocialsg • 374 WE ARE SOCIAL IS A GLOBAL SOCIAL MARKETING AGENCY. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • We Are Social @wearesocialsg • 375 WE ARE SOCIAL SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG
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