16 things that Panhandlers can teach us about Content Marketing

Marketing

brad-farris
  • 16 things Panhandlers can teach us about promoting our content Brad Farris, Executive Editor EnMast.com @blfarris blfarris@EnMast.com
  • With so many in need, how do you decide who to give to?
  • With so many links, how do you decide who to click on?
  • "Successful panhandling is a lot like successful advertising. It's reaching a jaded audience in a saturated market by finding a message that jumps out and grabs you." ~ Cathy Davies
  • Treat it like a job.
  • Go where the tra!c is.
  • Be useful.
  • Make a personal connection.
  • Everyone loves a good story.
  • Be specific. Always have a clear call to action.
  • Be honest.
  • Humor works.
  • Humor works.
  • Be one of a kind.
  • Don’t be afraid of a little controversy.
  • Be adaptable. Do more of whatever works.
  • Adapt what’s working for others!
  • Good images help.
  • People in beaters give more than people in BMWs
  • When all else fails, make it a contest.
  • Be an artist!
  • Brad Farris EnMast.com @BLFarris 773-282-7677
Please download to view
22
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Description
Text
  • 16 things Panhandlers can teach us about promoting our content Brad Farris, Executive Editor EnMast.com @blfarris blfarris@EnMast.com
  • With so many in need, how do you decide who to give to?
  • With so many links, how do you decide who to click on?
  • "Successful panhandling is a lot like successful advertising. It's reaching a jaded audience in a saturated market by finding a message that jumps out and grabs you." ~ Cathy Davies
  • Treat it like a job.
  • Go where the tra!c is.
  • Be useful.
  • Make a personal connection.
  • Everyone loves a good story.
  • Be specific. Always have a clear call to action.
  • Be honest.
  • Humor works.
  • Humor works.
  • Be one of a kind.
  • Don’t be afraid of a little controversy.
  • Be adaptable. Do more of whatever works.
  • Adapt what’s working for others!
  • Good images help.
  • People in beaters give more than people in BMWs
  • When all else fails, make it a contest.
  • Be an artist!
  • Brad Farris EnMast.com @BLFarris 773-282-7677
Comments
Top