Infographic: Mobile Evolution - Millennials vs. Generation X

Mobile

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  • Source: IDG Global Mobile Survey 2014 Mobile Evolution: Millennials vs. Generation X Millennials Generation X 35+ years old18 - 34 years old tablet tablet smartphone smartphone 89% 92% 83% 68% WATCH VIDEO SOCIAL 87% 70% Use social networks on your SMARTPHONE Most visited social networking sites 83% 40% 27% 20% 19% 8% 6% 42% 35% 39% 11% 7% 82% MULTISCREEN 7% SHOPPING When using your SMARTPHONE / TABLET do you use ANOTHER DEVICE / SCREEN at the same time? Xing Tumblr Community forums LinkedIn Google Plus Twitter Facebook Xing Community forums LinkedIn Google Plus Twitter Facebook tablettablettablet smartphone smartphone 65% 65% 60%54% YESYES Your SMARTPHONE REPLACED the following: laptop desktop television NEWS MAGAZINE 49% 39% 16% 15% 14% 38% 30% 14% 12% 53% 51% 29% 23% 18% 49% 45% 21% 17% 12% USE SMARTPHONE / TABLET to PURCHASE products or services 65% 63% 66% 51% tablet
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Description
A global content revolution is upon us. These days practically every piece of con- tent we discover, share or engage with comes as a stream of digital information – real-time search results, social media feeds or swathes of rich media ads and advertorial experiences.
Nearly all respondents aged 18 to 34 owned a smartphone, and 91% of 18- to 24-year-olds and 85% of 25- to 34-year-olds used social networking sites and apps on their smartphone. Only 38% of 18- to 24-year-olds owned a tablet, however. Tablet ownership jumps to 55% among 25- to 34-year-olds, and 65% report using another device or screen, primarily television (83%) at the same time as their tablet.
To reach these audiences, tech marketers are now competing with mainstream brands on Facebook or trying to grab their audience’s attention during television programs. B2B brands investing in quality social content or video with high production values comparable to television are most likely to engage young influencers and stimulate social media shares.

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  • Source: IDG Global Mobile Survey 2014 Mobile Evolution: Millennials vs. Generation X Millennials Generation X 35+ years old18 - 34 years old tablet tablet smartphone smartphone 89% 92% 83% 68% WATCH VIDEO SOCIAL 87% 70% Use social networks on your SMARTPHONE Most visited social networking sites 83% 40% 27% 20% 19% 8% 6% 42% 35% 39% 11% 7% 82% MULTISCREEN 7% SHOPPING When using your SMARTPHONE / TABLET do you use ANOTHER DEVICE / SCREEN at the same time? Xing Tumblr Community forums LinkedIn Google Plus Twitter Facebook Xing Community forums LinkedIn Google Plus Twitter Facebook tablettablettablet smartphone smartphone 65% 65% 60%54% YESYES Your SMARTPHONE REPLACED the following: laptop desktop television NEWS MAGAZINE 49% 39% 16% 15% 14% 38% 30% 14% 12% 53% 51% 29% 23% 18% 49% 45% 21% 17% 12% USE SMARTPHONE / TABLET to PURCHASE products or services 65% 63% 66% 51% tablet
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