Vietnamese satisfaction and dissatisfaction with smartphone
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PowerPoint プレゼンテーション Vietnam smartphone satisfaction / dissatisfaction Most users are dissatisfied with waterproof and battery life Your sub-title here 1 Survey about smartphone satisfaction and dissatisfaction Sample size: 502 samples Respondent criteria: Male & Female, IOS & Android users, 15-44 years old Area: Vietnam Conducted time: October 30th-November 10th, 2015 Survey information 76% people use Android and 24% people use IOS. 31% people are dissatisfied with battery life. 67% people want to use smartphones with long battery life. Battery life of the 80% smartphone are likely to run out within a day. 83% people have dropped their smartphone. 36% people have their smartphone lost and stolen in street. 41% people use the online app or service in case of the lost Executive summary Respondent profile People with high income use more IOS than Android. OS type by monthly income 5 OS type by gender IOS is used by women more than men. Users are dissatisfied with battery life and water proof function. Smartphone satisfaction by feature IOS users are satisfied with brand the most. Gender difference in brand satisfaction Android users are dissatisfied with battery life more than IOS users. Dissatisfaction with battery life 9 More women want phones with better camera than men do. The features needed for smartphone Women start concerning when battery is about to run out more than men. Concerns on smartphone battery - Battery problem is the most problem for both users. - Android users have more malfunction of device as problem than IOS users. Technical problem experience of smartphone Situation when users drop smartphone More smartphones are stolen and lost in South Area than other area. Smartphone stolen experiences 14 Most users have lost and have smartphones stolen in street. Street 36% Café 9% Public transportation 17% Park 14% School 20% Places smartphones have stolen and lost 79% 57% 56% 83% 88% 73% 62% 87% Male Female Smartphone accessory ownership by gender Women use more smartphone protection cover than men. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. ＋ = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.