How to Use Social Media to Influence the World

Social Media

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  • Social Media – Affecting the World at Large
  • Who I am
  • Because things that matter are at a click’s reach
  • Not all of those things are good
  • Because the world got smaller
  • Opinions got louder
  • There are good and bad opinions
  • And that’s okay
  • What’s not okay are opinions that we don’t want to hear
  • Opinions that trigger us to retaliate
  • We have seen this in our country’s recent events
  • What does have to do with us?
  • We have opinions
  • They may be good or bad
  • And that’s okay
  • What’s not okay are opinions that others don’t want to hear
  • So how do we use social media responsibly?
  • How do we use social media effectively?
  • His posts are optimistic, inspiring, and a source of good wisdom
  • Lots of people share it because of these attributes
  • But they also share it because of his authority
  • Which brings me to my only two points for this talk
  • If you want to use social media to influence the world
  • Influence it for good
  • What is the definition of good?
  • Anything that will move people positively
  • Anything that will glorify god
  • If you want to influence the world, you need to increase your authority
  • If you don’t have any authority online or offline, people will simply not pay attention
  • Which may cause you to stop trying
  • People generally pay attention to bad and controversial opinion
  • That’s why there are so many ‘trolls’ today
  • It’s easier to be a troll than to be an authority online
  • That’s why, for this talk, I will focus on building your authority
  • Building authority online is hard because
  • There’s too much noise
  • Too much dishonesty
  • You will not be able to build authority just by posting a lot of things in your social media profiles
  • So how can you become someone who matters to a lot of people you don’t even know?
  • How do you use social media to affect the world?
  • Build your authority
  • Sometimes this can be answering hard questions in groups that you are affiliated in
  • Sometimes this can be sharing a critical update in your industry to the rest of your peers
  • Sometimes this can be writing a whitepaper or a short report and giving it away for free to other people in your circle
  • That’s how you build authority
  • That’s how you rise up from the opinions of others and get people’s attention
  • Thank you!
  • My contact details